“Do you want to hearthe background of the casefirst?”
“Why?”
“I think it might be helpful if I gave you some background on the different personalities Regan has manifested. So far, I'd say there seem to be three….”
“There is only one.”
Big Up Front Design
Big Up Front Conversation
“In life, understanding is the booby prize.”
Werner Erhard
Fast Conversation
=
Just enough understandingto let us get to work making software
Mel Conway
“Any organization which designs a system . . . will inevitably produce a design whose structure is a copy of the organization's communication structure.”
“What was to do on the canvas was not a picture, but an event”Harold Rosenberg onAction Painting
Practice
“If you build it, they will come…”
“If we build it, they will collaborate…”
“Which one of your buildings is the most beautiful?”