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Hi! I’m Kieron, a Manager of Experience Design at Sapient Nitro

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Unforgettable

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User?

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What used to be this…

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Is now this…

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Think Feel Do

Bra

nd

?

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Exp

erience?

UX it’s time to grow up

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Functional Innovation Digital agency

Process Innovation Traditional consultancy

Emotional Innovation Traditional agency

Experience Design

People

Technology

Brand

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Traditional design goals To Identify

To Inform

To Entertain

To Persuade

To Differentiate

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Test your brand 1. Who are you?

2. What do you do?

3. Why does it matter?

Greg Galle, Creative Capital

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Better, Not

Different

Better &

Different

Different, Not

Better

Not Better, Not

Different

Marty Neumeier, The Brand Gap

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The world’s first smile activated vending machine

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Evil, Sinister

Crazy, Mad, Mental

Quirky, Odd

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Evil, Sinister

Crazy, Mad, Mental

Quirky, Odd

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Evil, Sinister

Crazy, Mad, Mental

Quirky, Odd

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ShareHappy ≠

Wireframes

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ShareHappy ≠

Designs

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ShareHappy =

Prototypes

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ShareHappy =

Guerilla testing

During the war EVOLUTION

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`   ```   ``  Sprint 1 Sprint 2 Sprint 3 Sprint 4

Kick off

meeting

Goals

Success

High level

functionality

Contract

Experience brief

Prioritise features

High level IA

Roadmap

Define business rules

Visual style guide

Prototype key functionality

Sketch

Screen designs

Code

Quick and dirty user testing

Discover Define Build

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Agree focus with client

Head down and go for it

Internal checkpoint review

Tidy up & prep for review

Share and gather feedback

A typical week… Mon

Tue

Wed

Thu

Fri

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A typical day… 09:00 09:30 10:00 15:00 16:00 18:00 21:30

Get coffee, check email Daily stand up Get on with the tasks at hand Peer review & check progress Make changes Bye bye Beer time

09:00 09:30 10:00 15:00 16:00 18:00

Get coffee, check email Daily stand up Get on with the tasks at hand Peer review & check progress Make changes Bye bye

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So in short 1.  Concept

2.  Prototype

3.  Feedback (User & Business)

4. Repeat the process

Experience planner

Experience designer

Visual designer

Copy writer

User interface designer

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} Communicator

Collaborative

Flexible

Trendy & innovative

Brand absorbed

Experience focused

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Tom Kelly, GM IDEO

If a picture is worth a 1000 words.

A prototype is worth a 1000 pictures.

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Visual Depth Breadth Interactivity Data

“Breaking the fidelity barrier” Mc Curdy et al, 2006

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Build Make Draw Stick

Sketch Record

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Bring ideas to life

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Those doors.

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Its not about a 100 yard run, its about

edging yards forward

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Its about being fast

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Don’t be afraid

No time to be stubborn EVOLUTION

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fin. @kieronleppard

kieronleppard

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