The event• Hosted in Cape Town, South Africa from 6 – 8 April 2011

• Cape Town International Convention Centre and 5 Star Westin Grand Hotel

Your hosts

Exposure

• Profile AMEDA and all its members

• Profile AMEDA at all pre marketing events and regional conferences

• Anticipate attracting over 200 delegates from around the world

• Raise the profile of Africa and the Middle East

• AMEDA members given preferential sponsorship packages with maximum exposure

• Evening and social programme both African and Middle Eastern theme

Your host city Situated on the southwestern tip of Africa, Cape Town is recognised as one of the most beautiful places on earth. Offering a range of attractions, breathtaking sights and endless activities, it is a year-round holiday destination with friendly people, a mild climate and rich cultural heritage.

Top tourist attractions: Table Mountain

Wine lands /wine route

Victoria and Alfred Waterfront (shopping)

Kirstenbosch Botanical Gardens

Robben Island & Cape Point

Conference Facilities Cape Town International Convention Centre

Situated on the outskirts of the central business district in the shadow of Table Mountain and overlooking the city’s harbour and the Atlantic ocean.

15 minutes from the airport

Walking distance to the Victoria and Alfred Waterfront which is the hub of shops and restaurants in Cape Town

The Arabella Sheraton is a five star hotel that adjoins the Convention Centre

Three and four star accommodation available within walking distance

South Africa is one of the most cost-effective destinations with a favourable exchange rate for most visitors.

Agenda

Planned Program 6 April 2011

10:00 – 17:30 Registration at the Conference Hotel

14:00 – 15:30 Regional CSD Group Meeting

15:30 – 16:00 Refreshments

19:00 – 23:00 CSD11 Welcome Cocktail Reception

Agenda

Planned Program 7 April 2011

7:30 – 8:30 Breakfast at respective hotels

9:00 – 9:15 Welcoming address and remarks

9:15 – 10:30 Agenda topics for the day

10:30 – 10:50 Tea Break

10:50 – 13:00 Agenda Topics

13:00 – 14:00 Lunch

14:00 – 16:00 Agenda topics

19:00 onwards Middle Eastern themed dinner party

Agenda Planned Program 8 April 2011

7:30 – 8:30 Breakfast at respective hotels

9:00 – 9:15 Agenda Topics for the day

9:15 – 10:30 Agenda topics

10:30 – 10:50 Tea Break

10:50 – 13:00 Agenda Topics

13:00 – 14:00 Lunch

14:00 – 16:00 Agenda topics

19:00 onwards African themed farewell dinner party

Social Programme Example of Social Programme

Opening Cocktail event in penthouse of International Convention Centre overlooking Cape Town and the harbour

Gala dinner evening one – Middle Eastern Tented dinner

Gala dinner evening two – African Theme in Cape Winelands

Spouse programme including trips to Robin Island, Table Mountain and Cape Point

Marketing Power Point Presentation and Promotional Video

Presentation at regional conferences 2009 – 2011

CSD10 Conference and Sponsorship (coffee break / mug)

Exposure in international magazine (e.g. Global Custodian)

Website – www.csd11.net

AMEDA, Strate and MCDR website

BudgetCategory Budget Item Description Expense / Income US$

Expenses Pre event marketing Video, logo design, website, site visit etc $ 24 000

Travel & Accommodation Strate staff, organizers, hostesses, airport meet and greet etc

$ 17 300

Conference Venue hire, tea breaks, lunches etc $ 36 500

Gifts Speaker & delegate gifts $ 24 300

Social Programme Evening entertainment, drinks, décor etc $ 102 300

Media / PR Public relations $ 5 100

Security & Admin Security, fax, phone, postage, tele staff $ 10 200

Technical Sound and lighting $ 9 500

Print Agenda, registration forms, banners etc $ 35 000

Business Centre Set up and man PC’s, email, fax etc $ 8 500

Event Management Fee Prof events management company $ 35 000

Contingency $ 15 000

TOTAL COST $ 328 200

Income Sponsors 5 @ US$ 15 000 each (average cost) $ 75 000

Delegate registration fee 200 @ US$ 1000 $ 200 000

TOTAL INCOME $ 275 000

NET (ESTIMATE) - $ 53 200

Website

Soon to be launched

www.csd11.net