the ethical public relations practitioner
DESCRIPTION
Slides to accompany discussion in Prof. Nixon's Intro to PR class at Georgia Southern UniversityTRANSCRIPT
The Ethical PR The Ethical PR ProfessionalProfessionalBarbara B. Nixon, Ph.D. (ABD)
In the News . . .In the News . . .Consider the ethics in this news
clip
http://youtube.com/watch?v=hyry7RjREyY
OverviewOverview
◦What are ethics?
◦Ethics in individual practice
◦Ethical dealings with the news media
Copyright © Allyn and Bacon 2006
““Ethics” means . . .Ethics” means . . .
What Are Ethics?What Are Ethics?
Value System by which a person determines what is right or wrong
Copyright © Allyn and Bacon 2006
Three Ethical OrientationsThree Ethical Orientations◦Absolutist
Every decision is right or wrong
◦Existentialist Decision made on basis of immediate
practical choice
◦Situationalist What will cause the least harm or most
good
PR Professionals Make PR Professionals Make Ethical Decisions that Must Ethical Decisions that Must Satisfy . . .Satisfy . . .1. The public interest2. Their employer3. Their professional organization’s
code of ethics4. Their own personal values
Ethics in Individual Ethics in Individual PracticePracticeBe honest
Convey sense of business ethics
Respect integrity and position of opponents
Develop trust
Copyright © Allyn and Bacon 2006
Ethics in Individual Practice, Ethics in Individual Practice, cont’dcont’dPresent all sides of an issue
Balance loyalty
Don't sacrifice long-term objectives
Be prepared to sacrifice security for standards
Copyright © Allyn and Bacon 2006
Ethical Dealings with the News Ethical Dealings with the News MediaMedia
Less than total honesty destroys credibility
Copyright © Allyn and Bacon 2006
Cell Phones Pop Popcorn?Cell Phones Pop Popcorn?
Ethical Dealings with the News Ethical Dealings with the News MediaMediaAchieve trust by avoiding
◦Junkets◦Extravagant parties◦Expensive gifts◦Personal favors
Copyright © Allyn and Bacon 2006
Ethical Decision Making in PR Ethical Decision Making in PR is Like is Like
Barbara B. NixonAssistant Professor of Public RelationsGeorgia Southern University
E-mail: [email protected]: barbaranixonSkype: barbara.b.nixonBlog: Public Relations Matters
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