the emerging news landscape: three lessons from the frontier

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The emerging news landscape: Three lessons from the frontier Michele McLellan Knight Digital Media Center News Entrepreneur Boot Camp May 17, 2011

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The emerging news landscape: Three lessons from the frontier. Michele McLellan Knight Digital Media Center News Entrepreneur Boot Camp May 17, 2011. Photo: Andria Krewson , http:// twt.tl/aocDfAi. News ecosystem. - PowerPoint PPT Presentation

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Page 1: The emerging  news  landscape:  Three lessons from the frontier

The emerging news landscape: Three lessons from the frontier

Michele McLellanKnight Digital Media CenterNews Entrepreneur Boot CampMay 17, 2011

Page 2: The emerging  news  landscape:  Three lessons from the frontier

Photo: Andria Krewson, http://twt.tl/aocDfAi

News ecosystem

Page 3: The emerging  news  landscape:  Three lessons from the frontier

“Nothing will work, but everything might. Now is the time for experiments, lots and lots of experiments, each of which will seem as minor at launch as craigslist did, as Wikipedia did, as octavo volumes did.” - Clay Shirky

- “Newspapers and Thinking the Unthinkable”

Page 4: The emerging  news  landscape:  Three lessons from the frontier

What hasn’t worked, what might?1. User engagement2. Revenue3. How you spend your revenue

Page 5: The emerging  news  landscape:  Three lessons from the frontier

1. User engagement•Lesson: Volunteer journalism doesn’t

scale•Emerging: Participation in small bites

▫Make it easy (tech)▫Go where people live (mobile)▫Ask for small bits of participation

(SeeClickFix)▫Nurture community – loyalty vs. mass

Page 6: The emerging  news  landscape:  Three lessons from the frontier
Page 7: The emerging  news  landscape:  Three lessons from the frontier
Page 8: The emerging  news  landscape:  Three lessons from the frontier

Who produces content?•Paid journalists –

more 50 percent of the content published

•Volunteer journalists – Slightly more than 10 percent

•Mix of volunteers, paid non-journalists, student interns. User contributed is less than 3 percent

Page 9: The emerging  news  landscape:  Three lessons from the frontier

2. Revenue•Lesson: Grants are not a business model

▫Unreliable source of funding▫National/local problem

•Emerging: Diversification Multiple revenue streams Earned revenue, even for nonprofits

Page 10: The emerging  news  landscape:  Three lessons from the frontier

What’s your mix?Nonprofit news site - $1 million in annual

revenue

Page 11: The emerging  news  landscape:  Three lessons from the frontier

3. How you spend your revenue•Lesson: Good content is not nearly

enough•Emerging:

▫More emphasis on business development▫Community loyalty key

Page 12: The emerging  news  landscape:  Three lessons from the frontier

Formula for failure?

Page 13: The emerging  news  landscape:  Three lessons from the frontier

4. Bonus lesson (my opinion)•Lesson: Forget about ‘success’ or ‘failure’•Emerging: Make steady progress

User engagement (content plus much more) Business development Revenue diversification

Page 14: The emerging  news  landscape:  Three lessons from the frontier

Questions?Thank you!