The Elements of Design Color Theory

• elements of design the building blocks used to create a work of art.

- Color

- Line

- Shape

- Direction

- Size

- Texture

- Value

• principles of designThey are what we do to the elements of design. How we apply the POD determines the success of work of art.

- Balance

- Alignment

- Repetition

- Contrast or Scale, Proportion

- Dominance or Emphasis

- Proximity or Unity, Harmony

Element of Design:

Color Theory

The Color Wheel

• Primary Colors - Red, Yellow, Blue

• Secondary Colors -Green, Orange & Violet

• Tertiary Colors -ex. Blue Violet, Red Orange

• Complimentary Colors -Opposite Colors on wheel

Colors / Human Emotions

What are some descriptive words that are associated with color?

Red

• Intensity• Anger/Rage• Passion• Revolution

• Other Associations -• Love

Orange

• Playfulness• Gaudiness• Flamboyance

• Other Associations -• Aggression

Yellow

• Joy• Happiness• Optimism• Hope

• Other Associations -• Caution• Weakness

Green

• Vitality• Energy• Earthy• Wealth

• Other Associations -• Envy

Blue

• Tranquility• Calmness• Peaceful

• Other Associations -• Sadness• Isolation

Violet

• Royalty• Luxury• Ceremony

• Other Associations -• Wisdom

White

• Purity• Innocence• Peace

• Other Associations -• Elegance• Cleanliness

Black - the absence of color

• Mystery• Death• Fear

• Other Associations -• Sophistication