Main Elements Of A Good

Landing PageBy Juho Tunkelo

The Headline StackPre-head: A short sentence that reminds them why they ended up on the page; Latches onto the emotional state they came in with

Keeps their attention solid, and possibly aggravates the problem - so they want the solution

“Tired of living in fear of cardiac disease? Help is near...”

The Headline Stack

The Headline: A Strong Encapsulation Of The Main Benefit Or Reason ‘Why This Solution’

Emotional Appeal, Capture Attention, Max.17-20 Words Long

“What If... You No Longer Had To Worry About Which Disease Will ‘Get You’ And

Lived FREE The Rest Of Your Life?”

The Headline Stack

The Subheading: Gives A Preview Of The Actual Solution - Down To Practical Level

May Introduce Product Itself, Take A Newsy Approach, Give Stats Or Position Agains Competition

Age-Old Remedy Found Stunningly Effective In Preventing Modern ‘Lifestyle Diseases’

The Bullets

The Best Benefits Clad In Punchy Statements

Attract Curiosity, Increase Interest, Generate Intrigue, Indicate There’s More... Examples:

The ancient stress cure everyone’s heard of... but only a select few know how to use!

Why your doctor didn’t tell you about this (and yet might end up help pay for it)

The Proof

Two Main Types: Endorsement & Testimonial

Endorsements By High Status People Bring Credibility And An Air Of Prestige

Testimonials By Regular People Bring Believability And Trust That This Will Work

Call to Action

Promise Something Of Immediate Value For Their Opt-In (A Gift Of Some Sort, More Info)

Manage Expectations: Tell Them What’s Going To Happen Next, How They’ll Be Better Off

Ask For The Minimum Involvement At This Point: Just Email, Maybe Name, And Go...

The Big Idea

Move The Prospect Closer To The Desired Result They’re After Specifically

They Get A Taste Of The Idea, Then Feel What It Might Be Like...

And Eventually, They Want to Buy In!