The election campaign strategy

Download The election campaign strategy

Post on 09-May-2015

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  • 1.Campaign Plan FOR ELECTIONYOU WANT THE VOTE ?

2. THE MAIN PARAMETERS

  • Administration and committee
  • Message and positioning
  • Budget
  • Vote goals,
  • Campaign timeline

3. Message

  • What do I want to say?
  • Why do I want to say it?
  • Who do I want to listen?
  • Is my message important and relevant to voters?
  • How will I deliver this message?

4. Administration and Committee

  • Are you on the ballot?
  • Are you sure you are on the ballot?
  • Who is supporting you?
  • Who are your friends, neighbors, family and/or interest groups who will be most involved on your campaign?
  • Who needs to be part of your committee for credibility or for momentum?

5. Positioning

  • Me on me
  • Me on him
  • Him on him
  • Him on me

6. Budget

  • Message delivery and campaign activity will dictate cost.
  • Where will the money come from?
  • When will it arrive?
  • Am I using some of my own money?
  • When do I need the money?
  • When will I spend the money?

7. Fundraising

  • Painful but necessary
  • Finance committee
  • Direct Ask
  • Mail solicitations
  • Events

8.

  • How many registered voters live in my district?
  • How many people voted last time?
  • What were the previous election results?
  • Is this a Primary, General, or Special election?
  • Where do I find this info?

9. Get-Out-The-Vote

  • What does the law allow?
  • Volunteer component?
  • What are voters and volunteers used to doingif anything?
  • Paid component?
  • Absentee and early voting?

10. Timeline

  • Election day backwards.
  • When do I file for office?
  • When do I talk to voters?
  • When do I raise money?
  • When do I talk to the press?
  • When and how often do I talk to my supporters?