the duffy spirits collection

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DUFFY & PARTNERS You craft the spirit. We craft the art that surrounds. We love a good drink. Whether it’s a pint of our favorite craft brew, a bottle of red, or a snifter of finely aged rum, we savor every sip. But for Duffy & Partners, a good drink goes beyond the familiar clink of glasses. We’re a group of designers committed to creating and delivering the best designs for the world’s most premiere brands. Within these pages you’ll find our spirited history: design that carved new categories, energized sales, and ushered in new ages of innovation and growth. Above all, these designs tell the stories of their makers—the masters of their craft. DESIGN TO ENRICH EVERYDAY LIFE SINCE 1984

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We come from a long line of Irish saloonkeepers.

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Page 1: The Duffy Spirits Collection

DU

FF

Y &

PA

RT

NE

RS

You craft the spirit. We craft the art that surrounds.

We love a good drink. Whether it’s a pint of our favorite craft brew, a bottle of red, or a snifter of finely aged rum, we savor every sip. But for Du�y & Partners, a good drink goes beyond the familiar clink of glasses. We’re a group of designers committed to creating and delivering the best designs for the world’s most premiere brands.

Within these pages you’ll find our spirited history: design that carved new categories, energized sales, and ushered in new ages of innovation and growth. Above all, these designs tell the stories of their makers—the masters of their craft.D

ES

IGN

TO

EN

RIC

H E

VE

RY

DA

Y L

IFE

SIN

CE

19

84

Page 2: The Duffy Spirits Collection

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A Legacy of Passion and Craft

Metal stoppers, embossed glass, and expressive secondary packages bring a new level of premium to the rum category.

Each unique bottle form, name, and logo design is inspired by Cuba’s Golden Age of Art Deco.

Page 3: The Duffy Spirits Collection

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Authentically Premium

Handcrafted History

The new look confirms the expected superiority of the tequila, showcasing its classic herradura (horseshoe) icon and a tailor-made Casa Herradura crest on a unique custom bottle.

Our inspiration for naming and bottle forms came from the Beam family, Kentucky lore, landmarks, and recipes.

13% growth

+34%sales

from U.S.

#1 selling

super-premium bourbon

Page 4: The Duffy Spirits Collection

SU

MM

IT B

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WIN

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Summit’s evolved brand design creates a narrative that truly captures the brand’s neighborly story with renewed relevance.

The brand architecture is designed with growth in mind, allowing each new beer to be readily recognized as Summit while proudly expressing its uniquely-crafted taste.

Crafting the Perfect Story

Page 5: The Duffy Spirits Collection
Page 6: The Duffy Spirits Collection

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The one-of-a-kind design elements are graceful and connected. They pay respect to the family’s cultivators from 4 generations before and are seamlessly applied to brand new crew o�erings.

The bottle is designed with nostalgia for American whiskey drinkers of generations past: textured, storied, and proud.

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Tradition Starts in the Garden

A Modern Revival

Page 7: The Duffy Spirits Collection

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An unmistakable family resemblance is critical to the brand’s shelf appeal.

Each individual brew has a common quality but a unique taste, and each silhouette is a witty prelude to its story.

The strong brand language surrounds every application, uniting the varied ales and providing Brewery Ommegang with a fluid, expandable platform.

Distinctively Belgian, Authentically American

Overall sales

+16%

Rare Vos sales

+32%

Page 8: The Duffy Spirits Collection

*

*

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710 2ND ST S SUITE 602 MINNEAPOLIS MN 55401 | TEL 612 548 2333 | JOSDUFFY@ DUFFY.COM | WWW.DUFFY.COM

From Ireland to Minnesota, the Du�y clan has been behind the bar for generations. Immigrating to the United States from County Galway, Ireland in 1920, Joseph Du�y Senior opened a pub in Jersey City, NJ. Not long later, he packed up the family and moved to Minneapolis, building a new pub named Du�y’s along with his two sons. By 1964, Joseph Du�y Jr. expanded the family business in Minneapolis by opening up Du�’s downtown.

Today Joseph Du�y III & IV take up the mantle, carrying on the saloonkeeper legacy through branding and design. As you can see, we’ve gotten into the habit of stocking our bar with the best, but a few pieces are still missing.

Your bottle has a big job to do. Let us help you make a di�erence in the marketplace through world-class design.

of Irish saloonkeepers.We come from a long line

Joe Du�y Senior behind the bar in Jersey City.