the double
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
THE DOUBLEOnline Marketing, Social Media, Retail and Print Advertising Campaign
DMA: Los Angeles Project Manager: Sean [email protected]
Overview of Campaign
This report recaps our efforts on multiple levels including:• Online Marketing through CampusCircle.com
Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film.
• Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter.Campus Circle
We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.
Print ad in Campus Circle 4/25 and 5/8 issues
OnlineContent
Page Views to date – 407 Website TrafficPage Views – 733,000/month
Unique Visitors – 466,000/month
Banner AdvertisingBanner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 431K. Clicks – 510. Bitly Clicks - 400
DedicatedEmail - LA Delivered – 23,163Opened – 1,848
Clicks – 89
Campus Circle
Newsletter Emails – 23,149Opens – 1,893
Week Newsletter Campaign
Total DOUBLEClicks– 20
Calendar Listing
Page Views – 40Website TrafficPage Views – 733,000/month
Unique Visitors – 466,000/month
FilmTrailer
Page Views – 81Website TrafficPage Views – 733,000/month
Unique Visitors – 466,000/month
SweepstakesPage Views– 404 to date
Entries – 180 to dateWebsite TrafficPage Views – 733,000/month
Unique Visitors – 466,000/month
Sweepstakes - Age
Sweepstakes - Gender
Sweepstakes - Ethnicity
Sweepstakes - Status