the dollar app
TRANSCRIPT
The Dollar AppA Strategy of Simplicity and Focus
Why a Dollar
• Focus
• Focus
• Focus
Focus on Design
• Surf culture
• Ocean metaphor
• Niche markets
Focus on iPhone
• iPhone is a lightning rod
• iPhone is a lens
• iPhone is a learning device
Focus on Users
• Demand: 50m addressable devices
• Supply: 75,000+ apps
• 1.8b app downloads
• 76 countries
DollarApp Principles
• Do one thing better than anyone else
• Ship as quickly as possible
• Embrace The Tier 1 price on the iTunes App Store (US$0.99)
DollarApp Mission
• Empower the self-starter
• Create a framework for describing an idea
• Guarantee simplicity and focus
Mark Twain
•“I apologize for writing you a long letter, but I didn’t have time to write a short one.”
Great Design• is supported from the top,
and all the way up
• comes from small teams
• comes from constant focus on design
• means pixel-level perfection
• means saying “no” to 1000 things
• is at least 50% of success
Obama `08
• 22 days
• 10 people
• Total secrecy
• #7 Free App
• Over 41,000 phone calls
Obama `08 Demo
• Call Friends
• Get Involved
• Local Events
• Media
• Issues
Big Words
Big Words
Edit on launch
Remember last edit
Spanish, Italian, German, French
Landscape
Info
Big Words
Edit on launch
Remember last edit
Spanish, Italian, German, French
Landscape
Info
Big Words
Edit on launch
Remember last edit
Spanish, Italian, German, French
Landscape
Info
Big Words – $0.99
Edit on launch
Remember last edit
Spanish, Italian, German, French
Landscape
Info
Math Cards
Math Cards
• Add, subtract, mult, divide
• Touch-and-hold
• Grade-as-you-go
• Overall grade
• Info apple
Math Cards
• Add, subtract, mult, divide
• Touch-and-hold
• Grade-as-you-go
• Overall grade
• Info apple
Math Cards – $0.99
• Add, subtract, mult, divide
• Touch-and-hold
• Grade-as-you-go
• Overall grade
• Info apple
Math Cards Demo
• Add, subtract, mult, divide
• Touch-and-hold
• Grade-as-you-go
• Overall grade
• Info apple
iTunes Staff Favorite
Big Words – February 2009
iTunes Staff Favorite
Math Cards – February 2009
App Store Front Page
Spike
#3 Paid Education AppMath Cards – March 2009
iPhoneDevCamp (2007)
iPhoneDevCamp 2 (2008)
iPhoneDevCamp 3 (2009)
iPhoneDevCamp 3 Satellites• Portland
• New York
• Munich
• Ukraine
• Austin
• 20+ other HD locations
• 1000+ viewers, live via iPhone & iPod touch
140 CharactersComing in October
from John Wiley & Sons
+DollarApp
Thank youSan Francisco, California
Contact
• @dom – [email protected]
• @dollarapp – dollarapp.com
• @thebook – 140characters.com
• @iphonedevcamp – iphonedevcamp.org