the digital marketer's edge - bizhack academy...businesses. and we cover linkedin advertising,...

The DigitalMarketer's Edge

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Accelerate with1:1 Coaching

Run Real-LifeCampaigns

[email protected] (786) 664-7324

Network withExperts and Peers

A p p l y T o d a yC a l l : 7 8 6 - 6 6 4 - 7 3 2 4E m a i l : a p p l y @ b i z h a c k . c o mO n l i n e : a p p l y . b i z h a c k . c o m

"The Digital Marketer's Edge" is a 12-week course on the essentialtechnical skills, marketing strategiesand storytelling approaches requiredfor effective digital advertising andbusiness growth. Our results-oriented experientiallearning approach will give you asolid foundation in digital marketingfundamentals. There's nothingtheoretical about this hands-onlearning experience.

The centerpiece of the course isyour real-life project. You work onreal campaigns with real stakes tocreate an actual Return onInvestment. We'll help you spendyour ad dollars efficiently to driveprofitable leads to your businesses. You'll get personalized guidancefrom your own marketing coach.These top digital marketers guideand support you past technicalhurdles and early stumbles toget your marketing today.

This course is not for everyone. It was created for and byambitious professional marketers,growth-minded businessowners, and high-potentialentrepreneurs. In this high-paced, high-impactcourse you will roll up your sleevesand work hard to learn new skills.

BizHackers come from all walks oflife, but we share a single goal: toexpand our horizons, to grow ourorganizations, to accelerate ourcareers. We hand pick each participant tocreate the optimal learningenvironment. You'll get the technicalknowledge and strategic insight tolaunch profitable digital campaigns.


Test versions of Facebookads to maximize profits.01

02 Utilize advanced audiencetargeting in Facebook.

03 Split test landing pages tooptimize conversion rates.

Create email nurturecampaigns to convertleads into customers.

04

05 Use retargeting toreengage prospects.

06Leverage data andstorytelling to boostcampaign performance.


AudienceTargeting

FacebookAds

InstagramAds

FacebookAudience Network

MessengerAds

EmailMarketing

LinkedIn Ads

Analytics Retargeting

Landing Pages Automation Storytelling


Top experts teach the classes,webinars and labs.

Avoid pitfalls & optimize resultswith personalized coaching.

Learn by working on actual digitaladvertising campaigns.

Video tutorials and lessonsto support in-class learning.

Connect with 250+ businessowners who've taken the course.



Facebook ad campaigns run during the 12- week course: 168Total ad budget spent: $ 12,214Leads captured: 953Total sales revenue generated: $325,100Return on Ad Spent: 26.6xReturn on Course Fee: 3.1x

2019 BizHackers by the Numbers

Mayra Rocha, a senior marketer at Univision, tookBizHack to help Radiador City, her parents autoradiator shop in Tijuana, Mexico. The shop had no website, no social media, and no advertising.Clients were walk- in or from word of mouth.


For her Real- Life Campaign, Mayra launched a Facebook Ad inviting people tomessage the shop for an estimate on a new radiator. Her targeting was textbook.

Today, Radiador City uses Facebook advertising to attractnew customers to all three of its locations in Tijuana.

And Mayra uses her newfound skills in her marketing job.

The Challenge

The Solution

The ResultFor just $10, the adgenerated 43 leads and3 sales. That's $500 inrevenue – a 50x returnon investment.

"BizHack will unlock the door topotential customers and revenue.Following the BizHack program hasalready driven leads – andrevenue – to my business!"

CEO of Ink Link MarketingMarketer at Burger King & Pollo Tropical


"BizHack gave me relevant, up-to-datedigital marketing skills with the supportof experienced coaches and similarlymotivated classmates. It's enabled meto shift gears professionally."

Conservation DirectorTropical Audubon Society of Miami

"BizHack gave me exactly what I waslooking for: A view into the semi-opaque world of digital marketing. Idon't feel uninformed anymore in ameeting when the digital marketingjargon gets thrown around."

Director of Strategy PlanningZubi Advertising

Kim Miller

Erin Clancy

Henry Gomez

$2,990

By application only. Seating is strictly limited.We require a $500 non-refundable deposit to hold your seat. It will beapplied toward tuition. On the remaining course fees, we offer a 100% refundon or before Class 2. Refund Policy: www.bizhack.com/refund-policy

Apply Onlineapply.bizhack.com


11 Monday Evening Classes10 Thursday Noon Webinars4 1:1 Coaching Sessions3 Tuesday Evening Labs2 Business Card Mixers1 Graduation CelebrationTutorials LibraryVIP Invites & Bonus TrainingAccess to Private Network

DAN GRECH, FOUNDER OF BIZHACK ACADEMY

"After two decades as an award-winningjournalist at The Miami Herald, NPR and PBS, Ilost my job and had to reinvent myself. Now I'm a marketer, an educator and anentrepreneur. Digital marketing has changedmy life. I want to share that with you."


OUR CERTIFIED INSTRUCTORS HAVE WORKED ATTOP CORPORATIONS, STARTED SUCCESSFUL BUSINESSES,

AND RUN MILLIONS OF DOLLARS IN AD CAMPAIGNS


The course lasts 12 weeks and includes 50 instructional hours. Classes areMondays from 6: 30- 9 p.m. at BizHack Academy, 1951 NW 7th Ave. in Miami,Webinars are Thursdays 12- 1 pm. All classes and webinars are livestreamed andposted for later viewing. Labs are Tuesdays 7- 9 p.m. Most importantly, you getfour private 1: 1 coaching sessions with your own Marketing Coach.

Q: What is the course structure?


This program is designed for businesses with a product or service they need tomarket online. Our sole focus is to run social media ads that make you money.So we're selective about who we let in.

Q: Are there any prerequisites to apply for the course?

In addition to attending the classes, webinars and labs, you should budget2- 5 hours per week to work on your Real- Life Campaign.

Q: How long will the coursework take me each week?

You will run ads on Facebook, Instagram and Messenger to generate leads for anactual business. We'll help you define the target audience, messaging, offer andcreative for the ad campaign, interpret the results and figure out next steps. ThisReal- Life Campaign is at the core of the BizHack experiential learning experience.

Q: What’s this about a Real-Life Campaign?

Yes. Participants should budget $150 to spend on Facebook ads for their Real- LifeCampaign during the 12 weeks of the course.

Q: Do I need to spend money on advertising during the class?

Ask a family member or friend that owns a business if there’s a campaign youcould run for them while you take the course. Otherwise we’ll assign you a Real- LifeCampaign with a partner business.

Q: What happens if I don’t have a Real-Life Campaign?

No problem. We make the technology accessible and easy to understand. Through1: 1 coaching and labs, we'll help you overcome your technical challenges.

Q: What happens if I'm not very technical?

We'll show you how to use drag- and- drop software programs to build landingpages ( specialized websites that capture contact information for prospects) . Butyou will not learn how to build a website from scratch. That’s a different class.

Q: Will I learn web development in this class?


You'll get access to a private network of more than 300 business owners andmarketers, access to special events and top marketers as part of the BizHackPresents speaker series, and discounts on conferences and software.

Q: What else does the BizHack experience offer?

Absolutely. Every business, no matter its size or clientele, can leverage social mediamarketing to attract new customers. Everything we teach applies to B2C and B2Bbusinesses. And we cover LinkedIn advertising, a powerful B2B platform.

Q: My company is B2B. Is this course a fit for me?

We know that life happens. It’s expected most participants will miss class due towork travel or personal commitments. All presentations are shared as pdfs and theclasses and webinars are livestreamed and posted. You'll also have access to alibrary of video tutorials and demos. Plus you have four coaching sessions andthree labs. The course is designed to allow you to quickly catch up.

Q: What happens if I miss a class?

After taking this course, you'll be able to:

Q: What will I be able to do after I complete the course?

Launch, target, track and optimize social media advertising campaigns thatgenerate profitable leads for your businessDeploy email nurture campaigns to turn those leads into customersFind your ideal target audience through interest and behavioral segmentationUse advanced targeting options such as Custom and Lookalike AudiencesUse Retargeting to improve the profitability of your digital marketing effortsIdentify high- quality online resources to continue your learning journey

We offer dozens of courses and workshops. Visit www.bizhack.com or our socialmedia @bizhackacademy for our latest offerings.

Q: What other courses do you have?

the digital marketer's edge - bizhack academy...businesses. and we cover linkedin advertising,...

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