the difference between chinese and american apps - february 2016 ui/ux meetup shanghai

50

Upload: wiredcraft

Post on 14-Jan-2017

243 views

Category:

Design


0 download

TRANSCRIPT

Page 1: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai
Page 2: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

THE DIFFERENCES

BETWEEN CHINESE &

AMERICAN APP

Page 3: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

2 MORE DAYS …

Page 4: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

Friday !!!

Page 5: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

WHO IS THIS KID?

Page 6: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

CRAYON HSIEHExperience Designer

Page 7: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

APP STORES

Page 8: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

PLENTY VS TWO

Tencent Yingyongbao Apple app store

Page 9: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

LAUNCH SCREEN

Page 10: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

EMOTIONAL VS FUNCTIONAL

Wechat Instagram

Page 11: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

CENTRALIZE

Page 12: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

CENTRALIZE VS DECENTRALIZE

Wechat Facebook Messenger

Page 13: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

PINYIN INPUT

Page 14: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

PINYIN VS ENGLISH

Dianping Yelp

Page 15: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

VOICE INPUT

Page 16: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

VOICE VS TEXT

Wechat Facebook Messenger

Page 17: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

QR CODE

Page 18: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

QR CODE VS TEXT INPUT

Ctrip Expedia

Page 19: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

DISCOVERY TAB

Page 20: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

DISCOVERY TAB VS HAMBURGER MENU

iQIYI Netflix

Page 21: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

PLACE ORDER FIRST

Page 22: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

PAYMENT LAST VS PAYMENT AT ONCE

Tmall Target

Page 23: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

ALIPAY & WECHAT PAY

Page 24: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

ALIPAY & WECHAT VS CREDIT CARD

Ctrip Target

Page 25: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

CELL PHONE NUMBER

Page 26: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

CELL PHONE NUMBER VS USER NAME

Migu Music Spotify

Page 27: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

LESS PRIVACY

Page 28: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

LESS PRIVACY VS MORE PRIVACY

Momo Tinder

Page 29: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

CHAT

Page 30: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

CHAT VS CALL & EMAIL

Alipay Paypal

Page 31: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

EMOJI

Page 32: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

EMOJI VS HASHTAG

Wechat moment Tumblr

Page 33: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

DIGITAL WALLET

Page 34: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

DIGITAL WALLET VS NOT SPECIFIC

Meituan Walmart

Page 35: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

VIDEO DOWNLOAD

Page 36: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

WATCH OFFLINE VS WATCH ONLINE

Youku Youtube

Page 37: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

COMMENTS

Page 38: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

COMMENTS VS UNIFY

AcFun Youtube

Page 39: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

ASSISTIVE TOUCH

Page 40: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

ON VS OFF

iPhone iPhone

Page 41: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

PAY BY FRIENDS

Page 42: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

PAY BY FRIENDS VS PY BY YOURSELF

Taobao Amazon

Page 43: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

THEME PREFERENCE

Page 44: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

CUSTOMIZED VS UNIFY

QQ iPhone

Page 45: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

CUTE COPY

Page 46: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

CUSTOMIZED VS UNIFY

Fruit day Whole foods

Page 47: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

LIFE

Page 48: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

Bus Taxi

Lunch

Page 50: The Difference Between Chinese and American Apps - February 2016 UI/UX Meetup Shanghai

Event organised by

“Technology with Impact”

http://wiredcraft.com/