Large Commercial Accountspresenter

The Dell strategyAgile, efficient, scalable

The marketplace is changing

$241 billion cloud spending by 2020

70% of CXOs expect to see a significant or complete IT overhaul in the next 3 years

2X X86 server virtualization will double from 40% to 80% by 2016

2:1 CEOs who involve the CIO in business strategy recognize superior financial performance vs. their peers

2.5 Quintillion

bytes of data being created every day

43% of CXOs say their

company will increasingly use IT as a commodity service to be bought and sold when needed

68% of server-related expense was on management in (2012)

1 in 6 CIOs are only consulted or have no role in setting IT strategy

50X Rate of growth of managed data in the next decade

Customers are winning with Dell

How can I…• Enable my organization to scale?• Accelerate results?• Maximize operational efficiency?

Embrace consumerization: BYOD and beyond

Accelerate adoption: virtualization,

convergence, cloud

Turn data into insights

Overcome the evolving

security threat & ensure compliance

Customer challengesChanging the way you do business

Dell Solutions Tour

Turn data into insights

2009 2020

Volume of data storedZettabytes

0.8

35

of businesses said their organizations will use cloud tools moderately to extensively in the next 3 years. – Harvard Bus Review

Smartphone and tablets used at work% of total customer type

85%

Corporate

Overcome the evolving security threat & ensure compliance

of companies experienced some type of significant security incident within the past year that resulted in financial and/or reputational impact

average data loss impact for reactive organizations

79%

$1.1M

Accelerate adoption: virtualization, convergence, cloud

Embrace consumerization : BYOD & beyond

growth in smartphones and tablets used at work…

2010 Personal

Corporate

5X

2015

2/3rd of spend in private cloud solutions.

Smartphone and tablets used at work% of total customer type

Mobile devices (800m smartphones) 3.5B

1.2B people (1 in 6) on social networks

B`Dell’s solutionsEnd to End solutions that drive business outcomes

CONNECTEmbrace

consumerization: BYOD and beyond

TRANSFORMAccelerate adoption:

virtualization, convergence, cloud

INFORMTurn data

into insights

PROTECTOvercome the

evolving security threat & ensure

compliance

The Power to do More

Driving greater operational efficiency and accelerating results

Differentiated with a scalable design point

Business-class connected solutions

Integrated, optimized enterprise

Software that simplifies IT

and mitigates risk

Flexible, next-generation

services

Dedicated resources & & and capacity

• Dedicated OEM engineers• 250 custom projects annually• 250+ sales/support team

Deep, broad experience

• 40+ industry verticals• 15 year track record• 2,000 OEM customers

OEM-capable products

• Standards-based products• Access to full Dell portfolio• In-factory customization

Global reach• Owned support in 180 countries• Worldwide fulfillment model• Country-specific regulatory expertise

Build YOUR solution on Dell HardwareDell OEM Solutions

Customers are winning with Dell

Tobii - Assistive Technology • OEM Mobility partner • Assistive eye tracking & eye control of applications &

data• Core target market Healthcare solutions, Gaming,

Education• Global market

Mobility - Dell OEM Solutions EMEA

Focused mobile solutions for disabilities,

gamers

Freedom to point at apps and data

without a keyboard or mouse

Eyes generate data into action or

into speech

Users are secure should the device be stolen or lost

Dell Solutions Tour

Dell’s end-to-end approachWhat’s different?

High

Low

Operational

efficiency

HighLow Agility & scalability

• Low cost commodity components

• No value add

New & proprietary

Commodity with services

OpEx CapEx

CapEx

Legacy

CapEx OpEx OpEx

Agile, efficient,scalable

• Greater IT agility & reliability

• Breakthrough efficiency & performance

• Solutions that scale

CapExOpEx

• OpEx savings consumed by costly solutions

• Lock-in penalty

• Complex & monolithic

• Lock-in with no scalability

Dell Solutions Tour

Enterprise features to scale up or

down

Comprehensive and standards

based

Easy-to-use and manage,

reliable & secure

Flexible solutions and

Support

Low cost of entry;

pay-as-you-grow

Trusted advisor relationship

Scalable design pointDifferentiating from our competitors

Dell Solutions Tour

Solution differentiationScalable design point is evident in everything we do

Business-class connected solutions

Integrated, optimized enterprise

Software that simplifies IT and

mitigates risk

Flexible, next- generation

services

Driving greater operational efficiency and accelerating results

Differentiated with a scalable design point

Integrated, optimized systems that speed time-to-

value & simplify tools/tasks

Configurable modular service offerings

enabling modernization, cloud,

mobility, social & analytics

Simplify and manage data,

infrastructure & end points in diverse &

heterogeneous environments

Empowering secure access to data

and information anytime, anywhere

Dell’s investmentsOur recent investments align to these focus areas

Business-class connected solutions

Integrated, optimized enterprise

Software that simplifies IT

and mitigates risk

Flexible, next generation

services

Dell Solutions Tour

Cloud infrastructure provider#1 iSCSI storage solution provider#1

blade in performance/price

#1 90%of Fortune 1000 companies use Dell software

Top search engines worldwide powered by Dell

4 of 5

malware attacks blocked in 20112.4 billion75%Top social media websites

powered by Dell

Customers are winning with Dell

Start with a discussion • Tap into Dell subject matter experts• Understand the potential• Define the path forward• Onsite workshop

How can we help you on your journey?

Embrace consumerization: BYOD and beyond

Accelerate adoption: virtualization,

convergence, cloud

Turn data into insights

Overcome the evolving

security threat & ensure compliance

Dell Solutions Tour