The Dell Story

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An overview of what Dell is about - our purpose and mission, our commitment to our customers, our leadership across various areas including global community giving, our analysis of industry trends, our growth strategy, and how we give you the Power to Do More!

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<p>Dell_Story_final</p> <p>Todays Dell </p> <p>Global Marketing </p> <p>Dell today </p> <p>Technology has </p> <p>always been about </p> <p>enabling human </p> <p>potential. </p> <p>-Michael Dell </p> <p>2 </p> <p>Global Marketing </p> <p>Our Purpose Delivering technology solutions that enable </p> <p>people everywhere to grow and thrive </p> <p>We give customers the power to do more </p> <p>We make technology that works in service of our customers </p> <p> We make the complex simple </p> <p> We make the powerful easy to use </p> <p> We drive out inefficiency </p> <p> We deliver superior long-term value </p> <p>3 </p> <p>Dell today </p> <p>Global Marketing </p> <p>Our people believe Its about our customers. Not us. </p> <p> We listen. And we learn. </p> <p> We strive to improve. </p> <p> We deliver for the long-term. </p> <p> We embrace innovation. </p> <p> We are about results, not theory. </p> <p>4 </p> <p>Dell today </p> <p>Global Marketing </p> <p>Scalable Growth We enable flexibility and growth across customers entire business </p> <p>Practical Innovation We drive innovation while focused on practical business results </p> <p>Faster Results We are results-focused. We deliver fasterr and increase overall value. </p> <p>Secure Productivity We maximize the productivity and security of your evolving workforce </p> <p>5 </p> <p>The Dell difference We provide technology solutions that enable our customers to drive results, create competitive advantage and expand their opportunities </p> <p>Dell today </p> <p>Global Marketing </p> <p>Our leadership </p> <p>6 </p> <p>Global Marketing </p> <p>95% Of Fortune 500 companies choose Dell #1 iSCSI storage provider in the world 9M Customers connected through Dells online communities and social media sites 1B+ Visits to Dell.com every year </p> <p> 39% Of density-optimized servers used worldwide for cloud, Web 2.0 and high performance computing are Dell </p> <p>100% Of G20 governments choose Dell 500,000 Custom configurations processed every day #1 PC provider in India, one of the worlds fastest-growing markets </p> <p> 10M Small businesses served by Dell </p> <p> 2M Times Dell is Googled every day </p> <p>7 </p> <p>Our leadership </p> <p>Leadership in service to our customers </p> <p>Global Marketing </p> <p>Top 50 Named on Diversity Inc.s Top 50 companies for diversity </p> <p>1st To offer 100% renewable bamboo product packaging </p> <p>Top 5 Ranked in top 5 of Newsweek Greenest Companies in America for past three years; Computerworld 2011 Top Green-IT vendor </p> <p>1st To ban the export of e-waste to developing countries in 2009 </p> <p>1st To offer free global recycling for consumers in 2006 still the largest take-back program in the country </p> <p>Lifetime CarbonFund Lifetime achievement award </p> <p>8 </p> <p>Our leadership </p> <p>Leadership in the communities we serve </p> <p>Global Marketing </p> <p>Making a meaningful difference in underserved communities by using Dells technology solutions, resources and know-how </p> <p> In FY12, Dell gave $44.1M up $9M over prior year, impacting more than 3M children </p> <p> Dell team members contributed 419,000 volunteer hours, more than double the prior year. </p> <p> Dell supports pediatric cancer research with technology through a unique partnership with the Translational Genomics Research Institute and the Neuroblastoma and Medulloblastoma Translational Research Consortium to accelerate treatment </p> <p> The Dell Social Innovation Challenge engaged more than 1,450 teams in a global competition that helps university students working to solve social problems to scale their ideas and make a positive impact on their communities </p> <p>9 </p> <p>Dell today </p> <p>Leadership in Giving </p> <p>Global Marketing 10 </p> <p>Industry trends </p> <p>Global Marketing </p> <p>2x IDC estimates that the Digital Universe will double every 18 months </p> <p>44x By 2020, the Digital Universe will be 35ZB - 44 times as big as it was in 2009 </p> <p>3 billion people will connect electronically via mobile or Internet technology by 2014 </p> <p>$420 billion 2012 IT spending in emerging markets an increase of 10.4% over 2010 </p> <p>$$$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$$$$$$$$$$$$$$$ </p> <p>$73 billion worldwide spending on Cloud Services by 2015 </p> <p>$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$$$$$$$$$$$$$</p> <p>$$$$$$ </p> <p>Industry trends </p> <p>11 </p> <p>Global Marketing </p> <p>Businesses and organizations IT spending in 2012 expected to increase to $1.7T around three key areas (IDC): Mobility </p> <p> Cloud computing </p> <p> Analytics </p> <p>IT taking a more strategic role in businesses and organizations </p> <p>Consumerization of IT driving additional complexity </p> <p>Consumers </p> <p>Consumer behavior driving ubiquitous computing, always- on connectivity and anywhere, anytime mobility. </p> <p> Generation Y will make up 48% of the global workforce by 2020 (Forrester) </p> <p> In 2011, over 1 billion people will access the Internet through (non-PC) mobile devices (IDC) </p> <p>12 </p> <p>Industry trends </p> <p>Customer needs are changing. </p> <p>Global Marketing </p> <p>Consumerization of IT </p> <p>13 </p> <p>Explosion of data </p> <p>Emerging markets growth </p> <p>Alternative computing platforms </p> <p>Corporate IT complexity </p> <p>Market dynamics </p> <p>Global Marketing </p> <p>End-User Computing </p> <p>Servers, Storage, Networking Virtualization </p> <p> vStart </p> <p> AIM Systems Management </p> <p> Modular Data Centers </p> <p> Networking </p> <p> Fluid Data Architecture </p> <p> SAN &amp; Scale-out NAS </p> <p> Deduplication </p> <p>Services, Security &amp; Cloud </p> <p> Multi-vendor support </p> <p> BPO &amp; applications </p> <p> IT infrastructure outsourcing </p> <p> Security &amp; cloud </p> <p> ITaaS, SaaS, PaaS </p> <p>End-User Computing </p> <p> Flexible &amp; optimized value chain </p> <p> Mobility solutions </p> <p> Tablets &amp; smartphones </p> <p> Desktop Virtualization </p> <p>Enterprise </p> <p>14 </p> <p>Dell Today </p> <p>Our growth strategy Empowering IT and organizations to achieve their full potential by </p> <p>delivering solutions and services that create competitive advantage </p> <p>Software Systems </p> <p>Management </p> <p> Security </p> <p> Data protection </p> <p> Cloud integration </p> <p>Global Marketing </p> <p>$62.1 billion total revenues </p> <p>$5.5 billion cash flow </p> <p>$18.2 billion cash and investments </p> <p>33% of revenue and </p> <p>50% of gross margin generated by data center solutions </p> <p>27% CAGR in Dell China revenue over 12 years </p> <p>$1.6 billion revenue in India </p> <p>$10.2 billion software distribution and peripherals business </p> <p>15 </p> <p>Dell today </p> <p>Our FY12 financial strength </p> <p>Global Marketing 16 </p> <p>Our customers </p> <p>Global Marketing </p> <p>We want to help every person at every age and in every profession achieve their potential from the 4-year old starting school to a data center systems administrator to the CIO of a global corporation. </p> <p> 95% of global Fortune 500 </p> <p> 10 million small businesses </p> <p> 400,000 classrooms </p> <p> Every G20 government </p> <p> 200,000 physicians </p> <p> 75,000 channel partners </p> <p> 60,000 retail locations </p> <p>17 </p> <p>Our customers </p> <p>Who we serve </p> <p>Global Marketing </p> <p> More than 103,000 team members </p> <p> 65% of Dell team dedicated to servers, storage, networking and services </p> <p> 7,000 team members in China </p> <p> 23,000 team members in India </p> <p> 12 solutions centers in 2011, 10 more in 2012 </p> <p> R&amp;D centers in Israel, Silicon Valley and Austin </p> <p> 120,000+ Dell systems shipped each day; more than 1/second </p> <p>18 </p> <p>Our reach Serving millions of customers In 180 countries </p> <p>Our customers </p> <p>Global Marketing </p> <p>Only Dell could demonstrate the global capabilities and fast delivery times we needed. -Dirk Vandenhirtz, Chief Executive Officer, LemnaTec, (Germany) </p> <p>The Dell team helped us make the most of our existing investments. We have a strong, long-term relationship with Dell. Theyre not just selling us equipment, theyre assessing our needs and working with us to design integrated long-term solutions. -Don Reece, IT director, Pembina Trails School Division, (Canada) </p> <p>We soon realised that Dell understood our industry everything from the technology needed to design an F1 car, to our requirement for trackside laptops and storage that could withstand extreme temperatures and vibrations. -Bill Peters, Head of IT, Team Lotus, (United Kingdom, Malaysia) </p> <p>We have never experienced the level of support we receive with Dell. Support from Dell has always been amazing. -Matthew Moore, CEO, rt health fund (Australia) </p> <p>Dell always offers us innovative suggestions on how to improve our infrastructure, including providing readiness for our IT staff, which helps us to manage our infrastructure more effectively. -Frank Wang, Chief Executive, Easou (China) </p> <p>19 </p> <p>Our customers </p> <p>What our customers tell us </p> <p>Global Marketing </p> <p>Dells efficient IT strategy enables customers to free critical IT dollars for innovation and competitive advantage through open, capable and affordable solutions. </p> <p> Using standardization, consolidation and automation to reduce IT maintenance costs and free up to 50% of IT spending for innovation </p> <p> More than 1 billion people connect on Dell cloud solutions </p> <p> Dell services help companies reduce TCO by up to 10X. </p> <p> Dell helps companies deploy Windows 7 almost 80% faster while cutting deployment costs by 55% </p> <p>20 </p> <p>Our customers </p> <p>Midmarket to large enterprises </p> <p>Global Marketing </p> <p> Aggressive &amp; flexible financing options help SMBs save money and do more of what they love. </p> <p> Repeatedly Awarded #1 IT services and support customer Satisfaction by TBR. </p> <p> More than 10 million SMB customers are served directly and via 75,000+ channel partners around the clock and around the world. </p> <p> $26M investment and 1,000 engineers are focused on ensuring our systems and services perform as promised to quickly enable SMBs. 21 </p> <p>Dell helps simplify technology decisions for small and medium businesses with tailored solutions, reliable products, consultative services, and support that are aligned to their needs. </p> <p>Our customers </p> <p>Small and Medium Business </p> <p>Global Marketing </p> <p> Serving 65 central governments worldwide and every U.S. state </p> <p> Leading efforts to help the U.S. government reduce the deficit by $1 Trillion </p> <p> Top IT provider to the U.S. Federal Government </p> <p> Delivering mobility, cloud computing and end-to-end solutions to help agencies reduce costs and enhance mission achievement. </p> <p>22 </p> <p>From mobility to the cloud, Dells solutions support governments as they seek to better serve citizens today and build more efficient infrastructures for tomorrow. </p> <p>Our customers </p> <p>Government organizations </p> <p>Global Marketing </p> <p> Connected Classroom strategy deploys digital capabilities to prepare students for success in Digital Age. </p> <p> Dells team of former educators spend hundreds of hours per year providing professional development to educators. </p> <p> Researchers at the worlds leading universities use Dell high performance computing to work on societys biggest challenges. </p> <p> Helping educational institutions leapfrog years ahead to achieve state-of-the-art IT outcomes that improve learning and increase efficiencies. 23 </p> <p>Dell provides customized solutions, services and programs that enable 21st century teaching and learning, preparing students for a globally competitive workforce </p> <p>Our customers </p> <p>Education </p> <p>Global Marketing </p> <p>+ Top global provider of healthcare IT services, serving: </p> <p>15 of top 25 U.S. healthcare systems 3 out of 5 U.S. Hospitals 100 health insurers supporting more than 40 million members Leading pharma and life sciences companies </p> <p>+ Recovered $15B over 7 years for hospitals through revenue cycle improvements, reclaiming time and money for patient care. </p> <p>+ 11,000 dedicated team members, including 300+ clinicians, provide integrated business and technology solutions that reclaim time and money for patient care. </p> <p>+ Efficiency of Dell solutions enables each hospital clinician to devote an average of 3 extra hours per week to patient care. </p> <p>Dell Healthcare and Life Sciences solutions facilitate efficient, information-driven healthcare and accelerate innovation </p> <p>Our customers </p> <p>Healthcare </p> <p>Global Marketing 25 </p> <p>Dells consumer solutions deliver the ultimate in Entertainment, Mobility and Gaming, helping people connect with each other and their passions. </p> <p>Our customers </p> <p>Consumers </p> <p>+ Dell delivers breakthrough solutions for an always connected lifestyle: XPS, duo (convertible); Streak 5 (pocket tablet) </p> <p>+ Dell delivers seamless experiences across range of Consumer devices. </p> <p>+ Dells design leadership and cutting-edge innovation were honored with 224 awards last year an 18 percent increase over the previous year </p> <p>+ Dell makes technology accessible: Dell.com is the #1 technology marketplace in the world, and Dell products are available in more than 60,000 retail locations worldwide </p> <p>Global Marketing </p>