Introduction to Dell Software

2 Software

Mega trends bring huge potential and risk

Big data MobilityCloud

Security and risk mitigation

3 Software

Cloud

of businesses said their organizations will use cloud tools moderately to extensively in the next 3 years.

85%

68%

of spend in private cloud solutions.

- Bain and Dell

4 Software

Big data

2009 2020

Volume of data storedZettabytes

0.8

35

- IDC

5 Software

Mobility

Smartphone and tablets used at work% of total customer type

Corporate

growth in smartphones and tablets used at work…

2010

Personal

Corporate

5X

2015

…and source shifts from 62% / 38% corporate / personal owned to 37% corporate owned and 63% personal owned- IDC, Dell internal analysis

6 Software

Security and risk mitigation

of the surveyed companies experienced some type of significant security incident within the past year that resulted in financial and/or reputational impact

average data loss impact for reactive organizations

79%

$1.1M- McAfee

7 Software

Dell Software solutions

Information management

Mobile workforce management

Data center and cloud

management

Security and data protection

8 Software

Why Dell Software?

9 Software

Dell Software addresses key trendsTr

end

SecurityCloud

Security

Management

MobilityBig data

10 Software

End-user computing

Services, Security, Cloud

Server, storage andnetworking capabilities

Software that leverages Dell core strengths

No legacy to protect

Dell Software leverages our core strengths

11 Software

Dell Software drives business outcomes

Driving greater operational efficiency and accelerating results

Differentiated with a scalable design point

Business-class connected solutions

Integrated, optimized enterprise

Software that simplifies IT and

mitigates risk

Flexible, next-generation

services

ConnectTransform Inform Protect

The power to do more

12 Software

Scalable design point

Enterprise features to scale up or down

Comprehensive and standards based

Easy-to-use and manage, reliable and secure

Flexible solutions, delivery and support

Modular, scalable solutions with quickest time-to-value

Expertise embedded in solution and delivery

13 Software

Multi-channel approach

20K+ channel partners

Partner Direct network

35% of all Commercial revenue

2.7million2.7million2.7million

2,500Dell Software sales-makers

20K+Dell sales makers

5th largest e-commerce site

Frictionless modelPremier Pages

14 Software

Dell leadership in software

2Muser community

members

90%of Global 1000 are Dell

Software customers

+1Mcustomers

Highest overall protection Next-Gen

Firewall

NSS LabsEMARadar Report Value

Leader for Boomi Cloud Integration

+6,000team members

Gartner

+$1.5Bsoftware revenue

(approx. based on run rate)

9 Magic Quadrants

1,600 +software engineers

2,500 +software sales

15 Software

We make the complex simple and the powerful easy to use

We drive out inefficiency and risk

We enable organizations to seamlessly integrate and scale

We deliver superior results more quickly

15

Dell Software purposeWe believe complexity and risk prevent companies from unlocking the power of technology

We make software that simplifies IT management, mitigates security risks, and accelerates results

Software

16 Software

Dell Software solutions

17 Software

Data center and cloud management

Transform: Simplify application management

whether running on-premise, virtualized, private cloud, or multi-cloud

Automate workload administration and migration for Exchange, SharePoint, Active Directory and Lync

Improve performance monitoring and systems management across servers, desktops, laptops, and mobile devices

Cloud management

Endpoint management

Performance monitoring

Windows server management

Virtualization management

18 Software

Information management

Inform: Simplify database design and

administration, database monitoring, and database replication

Transform structured, semi-structured, and unstructured data into actionable insights to turn big data into big ideas

Integrate applications and data from multiple, disparate silos across your business whether on premise or in the cloud

Application and data integration

Business intelligence and analytics

Data warehousing

Replication and disaster recovery

Master data management

Database management and design

Database backup and recovery

19 Software

Mobile workforce management

Connect: Streamline deployment of desktop

virtualization and provide users secure remote access, no matter where they are located

Implement network security and endpoint security from the device through the infrastructure to the application

Reduce complexity with endpoint management solutions that centralize a variety of endpoint devices – iOS, Android and Windows

Desktop virtualization

Endpoint management

Endpoint security

Secure remote access

Network security

20 Software

Security

Email security

Endpoint security

Identity and access management

Web security

Protect: Protect your network perimeter

with powerful threat detection and content filtering

Control access to enterprise applications and information, including privileged user accounts

Provide secure remote access, including email and web application protection, from any device and any locationSecure remote access

Network security

21 Software

Data protection

Protect: Back up data and applications

continuously across your physical and virtual environments

Recover applications and data quickly, from complete systems to individual files and objects

Replicate critical data to other locations for off-site protection and improved availability

Application protection

Backup and recovery

Disaster recovery

Virtual protection

Endpoint protection

22 Software

Dell Software solutions capabilities

Data center & cloud

management• Endpoint management• Performance

management• Virtualization & cloud

mgmt• Windows server mgmt

• Application enablement/delivery

• Desktop virtualization• Mobile device mgmt• Mobile security

Information management

• Application & data integration

• Big data analytics• Business

intelligence/analytics• Database management

Mobile workforce management

• Email security• Endpoint security• Identity & access

management• Network security

Security Data protection• Application protection• Disaster recovery• Enterprise backup/recovery• Virtual protection

23 Software

Simplify IT

Mitigate risk

Accelerate results

24 Software

Appendix AThe following slide can be substituted for the TREND SLIDES (3-6). It summarizes the content on a single slide and reduces the overall length of the presentation.

25 Software

Security and risk

of the surveyed companies experienced some type of significant security incident within the past year that resulted in financial and/or reputational impact

79%

of businesses said their organizations will use cloud tools moderately to extensively in the next 3 years. 85%Cloud

MobilityMobility source shifts from 62%/38% corporate/personal owned to 37% corporate owned and 63% personal owned

5X

Big Data By 2020 volume of data stored will reach 35 Zettabytes35

26 Software

Appendix BThe following slides can be inserted into the presentation as necessary. They are customer case studies aligned (by color) with each of the solution areas and are intended to be placed between the solution area slides (17-21)

27 Software

Snapshot• $6 billion corporation• Operates 20 hospitals and 80 clinics• Serves 500,000 patients

Challenge HHC’s infrastructure was broken up into eight Active Directory domains for email, messaging and records. HHC decided to consolidate into a single directory

Results • With all of its information under one AD

structure, HHC now has better control over its data, enhancing security and reducing cost

• Single ID access for doctors and staff from any facility, increasing productivity

Software

28 Software

Snapshot• Public research university specializing in

science, engineering, medicine and business

• Serving 20,000 faculty and students with 200 IT-delivered end-user services

Challenge Existing monitoring tools were reactive resulting in dissatisfied users and low systems performance

Results • Dell Foglight provided a correlated

proactive 360-degree view of critical IT system and application performance

• $200k savings

• Reduced help desk callsSoftware

29 Software

Snapshot• The premier global airline alliance• 11 airline members• Carrying ~1 million passengers per day

Challenge Required to link 11 different airline systems, the program needed a solution for ease data exchange across a complex web of disparate member infrastructures

Results • Dell Boomi AtomSphere allowed

oneworld to create a hub and spoke-modeled data exchange in the cloud.

• New IT hub allows member airlines to quickly integrate their IT systems into the alliance.

• Time and cost savings for all oneworld airlines.

Software

30 Software

Snapshot• Wearable cameras used by more

consumers, professional athletes, and video production professionals than any other camera in the world

• 300% year-over-year company growth

Challenge Meeting the stringent EDI compliance standards of key retailers who sell GoPro cameras

Results • Dell Boomi cloud solutions scaled IT to

meet demands of 300% company growth

• Achieved EDI and application integration: 25 to 30% of transactions now flow through EDI

• Saved 30% over competitive EDI solutionSoftware

31 Software

Snapshot• Public school district with 26,000

students and 4,800 teachers /staff• 21 elementary schools, six middle

schools and seven high schools

Challenge District is tasked with securing on its network over 9,000 student and employee mobile devices at any one time.

Results • By deploying a Dell SonicWALL solution,

district cuts costs by 50%• Students increase access to critical

educational resources; teachers can access other schools around the world

• Mobile device users are authenticated, ensuring secure BYOD Software

32 Software

Snapshot• Non-profit, independent preparatory

school educating 1,250 students

Challenge The IT team lacked a solution to efficiently manage the growing number of student-assigned laptops and tablets

Results • Experienced nearly 700% ROI

• Reduced service desk calls by 56%

• Utilizing Dell KACE appliances, MICDS efficiently reimages several hundred devices

Software

33 Software

Snapshot• Eighth largest svc provider in the U.S. • Serving 5.8M customers in 26 states• 9000+ employees• $4 billion in revenue

Challenge Company needed to protect its 4G LTE network from outside attacks and a multitude of ever-evolving threats

Results • Dell SuperMassive Next-Generation

Firewalls works with the complex 4G LTE architecture handling volumes of traffic for the expanding business

• Supports 40GB throughput per second for extreme scalability and performance

Software

34 Software

Snapshot• One of the largest providers of energy

infrastructure in North America• Employs over 4,000 people

Challenge Old in-house access request application was time-consuming for users and lacked an access review process.

Results • Dell Identity and Access Management

software provided an enterprise wide customized access request portal enabling end-users to “shop” for, and request access

• Frictionless full visibility and control now in the hands of the right people.

Software