the decline of print journalism
TRANSCRIPT
-
7/28/2019 The Decline of Print Journalism
1/4
The Future of Print Journalism
In the fourteenth century, Johannes Gutenberg revolutionized the world by inventing the
printing press, which would become one of the most important inventions in history. Before the
printing press, books were handwritten and had to be carefully and meticulously transcribed to
avoid mistakes. This resulted in the scarcity of books among the public due to its expensive price
and slow production of the product. After the printing press came along, books were able to be
manufactured at a quicker and cheaper pace, resulting in a sharp increase of literacy among the
public and efficiency of the distribution of ideas. The printing press was a tremendous success!
Humanity rejoiced and its culture flourished.
And then technology came along. The Internet widened the territory of accessible content,
made it easier to search for material, and presented fast breaking news. One can now find out and
receive updates almost immediately after an event has happened, instead of waiting until the next
day to learn about the details in the newspaper. It became only a matter of finger clicks to find
and read several articles by different organizations instead of being limited to one on paper. The
Internet is rapid, simple, and cheap. It became no longer necessary to go out and buy a paper in
order to read about current events, as a computer and internet was enough to receive news fast
and free. Sharing information and gathering knowledge became acts in speed and abundance.
The Internet was a tremendous success! Humanity rejoiced and its culture flourished. Except for
the printing press, which did not flourish nor rejoice.
In 1894, a visionary named Arthur Blackcross predicted that the future of the print
industry would be overrun by inventions that were combinations phonographs and kinescopes, of
which he dubbed phonographotecks (Lienhard). He wasnt far off. Nowadays, we witness the
-
7/28/2019 The Decline of Print Journalism
2/4
gradual assertion of technology into our daily lives. A cell phone now accomplices the self
wherever it goes and rarely does a day go by when one doesnt use the computer for a significant
percentage of the day. And with these new methods of acquiring news, the print industry has
taken a hit from stunted newspaper production and ad sales from low cost online marketing. This
progression became clear around the year 2005 and led to disinterest from investors, which
diminished the stock value of newspapers. This in turn, caused a decrease in newsroom
employment and newspaper circulation, marking the start of the gradual downwards spiral of the
print industry. In 2007, over 13 thousand jobs have been exterminated, rounding off to about a
25% loss in 3 years (Meadors). In 2009 in America, the Christian Science Monitormoved its
publications to weekdays online but with a weekly print version with "special" content. Seattle's
Post Intelligencerhas moved its entire operation to the web exclusively. Two Detroit dailies, the
Free Press and theNews, ended home deliveries on all days except Thursday, Friday, and
Sunday and directed the readers to their Web sites. In one month in England, nine local
newspapers closed, and South Africa's oldest independent paper, Grocott's Mailended its
production (Zirin). As ones content absorption starts to derive from technology rather than paper,
it becomes apparent that print journalism must adapt to the new circumstances if it wishes to
survive.
It is undeniable that print journalism is a source of in-depth analysis, information for the
public and a critical aspect of society that should remain so, but how would journalism be able to
survive in the future? The New York Times, the Wall Street Journal, the Washington Post, USA
Today, and Financial Times have already turned to online subscriptions, but at heavy discounts
off the newsstand price (Zirin). Its profits from online subscriptions cannot match up to
-
7/28/2019 The Decline of Print Journalism
3/4
newsstands sales and print ads have been undermined by online marketing strategies and
websites such as Craigslist which allows users to post their ads for free.
This is a huge problem, for a business cannot continue without the prospect of profits and
the print industry is a business worth well into the billions, which will surely flail if a solution
cannot to be found for its decreasing profit margins.
-
7/28/2019 The Decline of Print Journalism
4/4
Works Cited
Lienhard, John H. "No. 2009:."No. 2009:. N.p., 3 Mar. 2001. Web. 083 Apr. 2013.
Meadors, Hannah. "The Future of Print Journalism." Candor News. N.p., 5 Sept. 2012. Web. 08
Apr. 2013.
Suddath, Claire. "Chicago Ideas Week 2011: Intelligence Squared." Time. Time, 12 Aug. 2011.
Web. 08 Apr. 2013.
Zirin, James D. "News Content on the Internet: Will There Always Be a Free Lunch?" The
Huffington Post. TheHuffingtonPost.com, 28 July 2009. Web. 08 Apr. 2013.