Who are we?

Style & Beauty With AttitudeStyle & Beauty With Attitude

http://fashionesedaily.com

Started as personal blog in 2005

The first and only Indonesian consumer generated media in fashion & beauty

Informal style of editorial which readers find easier to relate to

Written by people who are passionate in fashion and beauty

http://mommiesdaily.com

Launched in December 2009

Friendly non-judgemental place to share motherhood journey for Indonesian mother

Resourceful and trustable site, packed with articles from various pregnancy and parenting topics

Regular tips and Q&A session with respective experts

http://famenframe.com

Launched in October 2009

Featuring exclusive pictures of celebrities style

No gossip

http://femaledaily.com

Started in May 2007

Well moderated forum with intensive discussion and sharing about women’s related topics

12 dedicated forum staff

More than 21,000 members

Are those 21,000 members all female?

Introducing, Female Daily's very first forum member:

Thomas Arie SetiawanTwitter: @thomasarie

Some numbers…

1,500+ new forum posts per day

1,000+ forum members logged-in to forum

2,600+ articles in network

100+ brands being discussed in forum

What do we talk about in the forum?

How to make your makeup lasts longer

Cheap but great makeup products

Hati-hati Kosmetik Palsu

What bags are you drooling over right now?

Showroom sepatu, show us your collection here!

Today's Outfit

FOTD (Face of The Day)

JOTD (Jilbab of The Day)

HOTD (Hair of the Day)

Tribute to Alexander McQueen

Ketiak Hitam, Solusinya?

What else?

IS IT ONLY ABOUT FASHION AND BEAUTY?

Career & Finance

Current Affair

EDUCATING WOMEN TO BE SMART CONSUMERS

Product Reviews and Comparison

Identifying the original from the fake

How to be environmentally responsible

Go Local

Our values

Saying no to beauty stereotypes.

Our members have:

Different sizes and body types

Different skin tones

Different shopping budget

They are all welcome, even celebrated, in our community

HIGH SOCIAL AWARENESS

WHY DO THEY LIKE INTERACTING IN FEMALE DAILY FORUM?

(Almost) all female members

Accessible archive & well-moderated forum

Relaxed and non-judgmental environment.

They can talk about anything

They can be anonymous

Meeting people with common interests

People can be connected to their passion & channeling it

Igniting entrepreneurship within our community

Female Daily Forum

Female Members

Discussion

Consumers Insight

BRAND

Survey Result

Fashionese Daily blog’s influence in purchasing decision

Fashion

Strongly Agree 25.76%

Agree 44.75%

Neutral 19.49%

Disagree 2.88%

Beauty

Strongly Agree 41.86%

Agree 41.19%

Neutral 8.98%

Disagree 1.02%

Female Daily forum’s influence in purchasing decision

Fashion

Strongly Agree 29.31%

Agree 51.08%

Neutral 17.24%

Disagree 2.37%

Beauty

Strongly Agree 47.41%

Agree 41.16%

Neutral 9.48%

Disagree 1.94%

The Daily Media Network’s influence in changing opinion/interest

Strongly Agree 13.15%

Agree 49.14%

Neutral 33.62%

Disagree 4.09%

Purchase percentage influenced by The Daily Media Network

0 – 20% from total purchase 17.08%

21 – 40% from total purchase 25.17%

41 – 60% from total purchase 25.17%

61 - 80% from total purchase 20%

81 – 100% from total purchase 12.58%

Survey Result

So if you… Are female or male

Love fashion and beauty

Love sharing and discussing,

Want to find out what’s happening in the female world

Want to meet people and make more friends

Want to know the answer to this question

Ketiak Hitam, Solusinya?

Please join our wonderful communities

femaledaily.com

fashionesedaily.com

mommiesdaily.com

femaledaily.com

Thank You!