the culture of now - driving conversion online through real time customer engagement

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Driving Conversion Online Through Real-Time Customer Engagement

Andy SolomanFounder & [email protected] me: 07928 542917Tweet me: @yomdel

The Culture of

Now!

#DMS2015

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The pace of technological change is accelerating. Technology now enables people to dictate terms to businesses.

#DMS2015

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Vietnam in 1992 had just eight international phone lines. By

2014 it had 147 mobile subscriptions per 100 people,

ahead of the UK with 125 subscriptions. This pattern is repeated across the world.

Call Andy on 07928 542917, or Tweet @yomdel, or email [email protected]

The connected market is growing globally #DMS2015

mailto:[email protected]

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The information journey is accelerating …


#DMS2015


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More connected … more choices … less patience


With more choice, people have less time. They are impatient and need immediate response.

#DMS2015


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From saucy holiday postcard …


Takes days to arrive, talking point on return.

#DMS2015


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… to saucy holiday instagram


Shared in seconds, forgotten in minutes.

#DMS2015


8 Call Andy on 07928 542917, or Tweet @yomdel, or email [email protected]

People want instant gratification

The culture of

#DMS2015


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Like it or not, the customer is now firmly in control. So whatever you do, don’t make them angry.

#DMS2015

10 Call Andy on 07928 542917, or Tweet @yomdel, or email [email protected]

#DMS2015


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But online is failing potential customers


Who helps customers online? In shops, assistants help customers

www.myinternetshop.com

#DMS2015

The strategy is not to be the best … it’s to be the most available!


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Human interaction online solves the problem

Having 24/7 live chat staffed on your website allows you to help

customers just when they need it.

#DMS2015

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The web can be a confusing place

Leaving visitors dangling online is the same as leaving

money on the floor.


#DMS2015


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People like being helped by people

“After nearly two decades of shopping, reading, watching, seeking information,

and interacting on the Internet, customers expect services to be free, personalised,

and easy to use without instructions.”McKinsey & Co


#DMS2015


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Aggregation of marginal gains

In a multi-device, multi-channel world, the more choice and more

help given to customers online, the more success a business will have.


#DMS2015


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Simple answers give incredible results


- Chat with 5% - 10% website visitors- 50% chats outside business hours- Convert 20%+ to sale- Convert 35% + to qualified lead- Double conversions from paid traffic- >85% Customer satisfaction- Average chat length 10-12 mins- >20% visitors leave feedback

#DMS2015


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As if you needed convincing…


#DMS2015

What did you think of this chat? “Great.. very useful. The lady was very helpful and nice. I would have only bought one product but

having read your reviews and from speaking to the agent it made me confident enough to trust the website and part with more cash.”

What did you think of this live chat? “I have been so impressed, with information given and courtesy shown.....I will be passing on your details to rest of friends and family. Makes such a nice change to have assistance, even though this was just checking you out. Thank you once again…Christine”


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Happy customers spend more

“Chat is the highest form of customer satisfaction a company

can have on its website”Source: Diane Clarkson, Analyst at Forrester Research Inc


#DMS2015

Demand for live chat is high, but UK businesses are ignoring the opportunity


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Yomdel 24/7 live chat services help businesses grow

LEAD GENERATION

Yomdel’s skilled live chat operators convert 35% of all visitors who chat to qualified lead.

24/7 REAL TIME CUSTOMER SERVICE

Yomdel never sleeps. 50% of all live chat engagements occur outside business hours

SALES GROWTH

More leads and more conversions drive more sales and more revenue 24 hours a day.

HAPPY CUSTOMERS

Stellar CSAT pushes loyalty. 90% or more of people using Yomdel say they are very satisfied.

CONVERSION RATE OPTIMISATION

Drive online conversions to see client acquisition costs drop as business volume grows.

PROVEN SUCCESS

Yomdel works in multiple sectors including property, finance, IT, franchise recruitment and sports.

ECOMMERCE SUPPORT

24/7 live chat is proven to reduce basket abandonment and push up average order values.

RICH DATA & INSIGHTS

Deep insights into customer behaviour online help optimise websites to suit your customers.



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www.yomdel.com

Follow us on Twitter @YomdelEmail [email protected] or phone 07928 54917

Visit Yomdel on Stand B47

Any Questions?

http://www.yomdel.com/

http://www.twitter.com/yomdel


the culture of now - driving conversion online through real time customer engagement

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