the crockett team marketing plan

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Designed to forge a dynamic partnership between client, agent and company. Exceptional in every phase of the home selling process. Committed to serving you with a purpose, passion and plan. { { PURPOSE PASSION PERFORMANCE TheCrockettTeam.com ClevelandHomeFinder.com

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The Crockett Team has developed a new unique marketing plan designed to get your home SOLD. Give us a call today at 440-974-7444 to see how we can help you get moving!

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1

Designed to forge a dynamic partnership

between client, agent and company.

Exceptional in every phase of the home

selling process. Committed to serving

you with a purpose, passion and plan.{ {

PURPOSE • PASSION • PERFORMANCE

TheCrockettTeam.comClevelandHomeFinder.com

2

Barbara CorcoranInvestor and Real Estate Mogul from Emmy Award winning SharkTank

Let’s be clear, when you want to either buy or sell a home of

distinction in greater Cleveland…go with my choice…The Crockett

Team. They have been outperforming the market for decades. If you

are serious about selling, you will definitely appreciate their attractive

home videos. They even bring in a crane to get more captivating

shots. Another thing that propels The Crockett Team is the empathy

they show towards the people they are working with, and their ability

to connect with their clients. The Crockett Team is the “big kahuna” in

the Cleveland Real Estate Market. Nothing makes me happier than

celebrating real estate success with the area’s finest professionals…

The Crockett Team of Howard Hanna.

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Mike & MikeESPN Mike & Mike in the Morning

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SPN

Inc.

If you live in the Cleveland area and you have a home to sell, the Golics

have a personal friend of the family that will get your home sold. Dave,

Judie and Todd Crockett of Howard Hanna are the MVP’s! While the

average agent in Cleveland sells about 10 homes a year, The Crockett

Team sells over 400 homes a year - that’s a home every 24 hours. They

sold Bob’s home and Dave is a fellow St. Joseph Alumni. The Crockett

Team has been helping home buyers and sellers in Cleveland for over

30 years. They helped my family and I am confident that The Crockett

Team can help your family too. Call the winning team today.

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perfo

rman

ce

innovativehistory

forceco

repr

oact

ive

strat

egy

local

powerful advantagereality

natio

nal

social media

polis

hed

communication

strengthconnections

dominant

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{{history/'hist( e)re/

the past events of a period in time or in the life or development of a people, an institution, or a place

David and Judie Born1942

David and Judie Married1963

Judie obtains real estate license1978

acquires2009

AOL got people on the internet (we are still having nightmares of that dial tone)

1990

founded2000

founded 1903

founded 1957

founded2004

The Crockett Team was formed 1994

merges with 2003

2014

founded 2006

Cell phones first available to the public 1984

First personal computer invented 1971

acquires

5

in•no•vate /’in e,vat/

make changes in something established, especially by introducing new methods, ideas or products

David Crockett

After 20 years as the Chief Chemist at The Lincoln Electric Company, David left to become the branch manager at the Smythe Cramer Office in Mentor. Through his innovative leadership, the Mentor branch soon became the standard for other branches in terms of sales, profitability and professional standards.

Judie Crockett

Judie has earned the reputation as Northeastern Ohio’s Leader in Real Estate since she started in 1978. She is the heart of The Crockett Team. Her enthusiasm, passion and energy are contagious. You may start out as a client, but when the transaction is complete you are part of Judie’s family.

Todd Crockett

Raised in a real estate family, and graduating from Lake Catholic High School and Arizona State University with a degree in Real Estate, Todd was an integral part in founding The Crockett Team. Todd’s intuitive nature and relentless drive help challenge us to keep moving forward to provide our clients with premium services and marketing opportunities they won’t get anywhere else.

Melissa Crockett Willis

Melissa graduated from Lake Catholic High School and John Carroll University with a degree in Economics. Her insights and marketing knowledge helped form the fou ndation of The Crockett Team. Her drive, energy and ability to inspire were noticed by the Hanna family. Today Melissa is the Vice President of Howard Hanna.

{THE INNOVATORS

In 1994, David joined with Judie, Melissa and Todd to form The Crockett Team. Their objective was to shift the paradigm from being a real estate agent to a marketing company that focuses on selling houses.

founded

Lisa Bilinski

Easton LemonsKathy Tunquist

Erin Giannetto

Sylvia Luck

EXPERIENCE MATTERS

223+ years {{6

{{ {force/fors/

strength or power in movement

Carlyn Goudas

Rachel Regal

7

Scott Newman Bob Chessman

Andrea Cavelli

= HISTORY, KNOWLEDGE, AND INDUSTRY EXCELLENCE

Marissa Terbanc

Tina Burdecki

Shannon Velotta

Brian Pellegrini

Kim Tomsic

EXPERIENCE MATTERS

223+ years {

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{ {core/kor/

an intrical part of a process

Debbie Conner, Closing [email protected]

Debbie has been in the real estate world for 40 years. As a licensed Realtor, Debbie is uniquely qualified to handle the myriad of details associated with the sale of your home. Her experience allows you to have a worry –free transaction so you can focus on moving.

Kathy Shires, Closing [email protected]

Once your home is sold there are a variety of tasks, such as coordinating inspections and appraisals, that need to be complete to ensure everything closes on schedule. Kathy helps coordinate those tasks and sends you valuable information to keep you informed and on schedule to close.

Heather Yankie, Success Manager [email protected]

Speed of response is a differentiating factor provided by The Crockett Team. Heather assists our clients and agents to ensure a prompt response. We are aware that buyers are visiting multiple internet sites, Heather provides timely updates to maximize The Crockett Team experience.

Nicole McCracken, Client Relations [email protected]

Once you sign the listing agreement and the pictures are taken it is time to make sure your home is marketed to the most buyers. Nicole will process all the listing details, set your home up on our Centralized Showing Service and syndicate the listing to multiple sources for maximum exposure. When you are ready to move, call Nicole to schedule our free moving truck.

Jennifer Selan, Internet Marketing & Technology [email protected]

In this new mobile world we need to focus on internet exposure and staying on the cutting edge. Jennifer researches those systems and process that will get your home in front of the most buyers. This includes implementing new systems, website optimization and implementing our social media strategy. We constantly evaluate our internet approach so we are focusing on those systems that will best market your home.

9{

pro•ac•tive/pro'aktiv/

Influencing the outcome of an event through direct action

Momentum• Powerful listing collection• Massive network of buyers• Optimized internet strategy• Cloud based interactive communication network

Announcement Campaign• Target market direct mail• Targeted E-blasts• Reverse Prospecting Best Fit Leads• Focus group• Strategic Print Advertising• Listing Videos

Accessibility• Agent direct inquires• Agent on duty• 24-hour Response• Fully staffed office• 24 Hour Showing Scheduling

{ {

{strat•e•gy/'strat eje/

a careful plan or method for achieving a desired end result

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*Statistics as reported by the Ohio Association of Realtors, 2013

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Buyers visit10 homes in person before making an offer$

re•al•i•ty/re'al ete/

the quality or state of having exsistance or substance{ {92%

of buyers look online

13%for sale by owner transactions fail

6%agent transactions fail

98.5%Crockett Team success rate

weeks from buyers first search to writing offer

12

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glob•al/glob el/

providing worldwide exposure and infinite reach{ {

+ 1,200 sites

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{ {na•tion•al/naSH en el/

relating to a nation with common characteristics

Realtor.com, Trulia.com and Zillow.com. The Crockett Team, Howard Hanna has a premier web presence on these three powerhouse real estate sites. The benefits of a premier web presence include:• Listings appear near the top of search results• Increased number of photos, if necessary• Listing agents picture and phone number on listings• About Me description on listings• Agent website URL• Custom Text Descriptions• Open House information displayed on listings

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{ {HowardHanna.com No matter the community or if you are buying or selling a home, Howard Hanna is dedicated to understanding the individual markets we serve. Whether you are looking to live in Pennsylvania, Ohio, Virginia, Michigan, New York, West Virginia, North Carolina, or Maryland, Howard Hanna can assisting you.

TheCrockettTeam.com Developed to be a one stop shop for local information, TheCrockettTeam.com focuses on informing our clients of featured listings, the latest market trends, community information and preferred vendors. Helpful reports on neighborhood market information are also available.

lo•cal/'lok el/

relating to a particular area or neighborhood

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{{ {ad•van•tage

/ ed'vantij/ something that makes someone more likely to succeed than others

ClevelandHomeFinder.comExclusive to The Crockett Team, ClevelandHomeFinder.com is a complete online system designed to lead more internet buyers to your virtual door.

• Lead database with over 6,000 local buyer leads

• Allows agents to actively track and nurture those clients that view or favorite your home on the site

• Best Fit Lead functionality allows your agent to ‘reverse prospect’ your home

pow•er•ful/'pou(- e)rf el/

having a strong effect

15

{ {

ad•van•tage/ ed'vantij/

something that makes someone more likely to succeed than others

so•cial me•di•athe social interaction among people in which they create, share or

exchange information and ideas in virtual communities and networks

16

po•lished/'päliSHt/

to make something more refined, elegant or complete{ {

before

before

after

after

17

{ {com•mu•ni•ca•tion/k e,myoon e'kaSH en/

the ways of sending information to people by using technology

The Crockett Team's "Market Snapshot" notification service keeps you constantly informed about homes for sale and listings in your neighborhood. it also provides graphs and market reports that our sellers really love.

Our internet-based reporting system from our unique Centralized Showing Service allows you to instantly check on showing feedback and marketing activity. You stay fully informed and up-to-date.

This tracking report gives the buyer "hits" on just one of our sites, HowardHanna.com. Every Internet viewing is a "first showing."

18

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{

Recognized Company Leader:• National Sales Excellence Award

• Top Producer Awarda

• Quality Service Award

• Top Producing Office Team in Sales and Units

Real Trends top National Realtors List

Top 1%All realtors nationwide

#1All Howard Hanna

transactions

The Crockett Team is honored to have been recognized as

the #1 Real Estate Team in the state of Ohio for 2014.

{per•for•mance/p er'form ens/

working effectiveness: the way in which somebody does a job, judged by it’s effectiveness

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{ {undisputed market leader

#1 in Ohio and 4th largest in country

48,300 transactions in 2013,

generating $9.1 billion

in sales#1

Largest Real Estate Insurance Company in the USA

#3 Largest Real Estate Home Warranty Company in the USA

#5 Largest Real Estate Home Mortgage Company in the USA

Over 5700 sales associates

and staff in 167 offices

across 8 states

strength/streNG(k)TH/

the quality of state of being strong, in particular

Total Units in Sales 2013Howard Hanna

Remax

Keller Williams

Century 21

Prudential / BHHS

Platinum

23,540

11,599

9,720

2,473

2,280

224

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{{dom•i•nant/däm en ent/

most important, powerful, or influential

Hanna CommercialOffice • Medical • Industrial • Apartments • Retail

Auctions • Sales • Leasing • Property Management

Purchased by Howard Hanna in 2014

22

con•nec•tion/k e'nekSH en/

something that joins or connects two or more things{ {Relocation & Business Development

Annually, we service over

18,000 transferees, resulting in

more than 4,000 home sales.

Reaching more buyers to sell more homes

As a member of Leading Real Estate Companies of the World, Howard Hanna has developed strong relationships with premier national and international brokers who refer transferees on a daily basis.

Howard Hanna is the only real estate company with a full-tme staff of over 20 relocation specialists. They work with corporations throughout the United States, North America and Europe to move transferees into our service area, resulting in more potential buyers for your home.

Our Hanna Gold Advantage program rewards employees of participating companies who are moving locally or

worldwide. We are committed to utilizing our complete range of real estate services and our 50+ years of experience in the

relocation business to direct transferees to your home.

Over 125 companies represented and growing!

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Leading Real Estate Companies of the WorldLeading Real Estate Companies of the World® is a collection of over 500

of the finest residential real estate firms around the world, producing more

annual home sales than any other real estate network. LeadingRE.com connects

you to our local market-leading companies with powerful global connections

and the highest commitment to competence, service and integrity. Let us help

you identify the quality real estate brands in your market.

{{dis•tinc•tion/dis'tiNGkSH en/

excellence in quality or talent

Homes of DistinctionHoward Hanna Homes of Distinction is the exclusive luxury-marketing

component of Howard Hanna Real Estate Services. This unique program

develops sales associates who are skilled in the art of luxury home

marketing, and provides services designed to reach the affluent audiences

throughout our market area and the world.

Christie'sChristie’s International Real Estate is the luxury real estate arm of Christie’s,

the fine art auction house. Members are only added to Christie’s through

a comprehensive selection process based on history and experience in the

luxury property market.

8396 Mentor Avenue | Mentor, Ohio 44060 | (440) 974-7444

TheCrockettTeam.comClevelandHomeFinder.com