the crockett team marketing plan
DESCRIPTION
The Crockett Team has developed a new unique marketing plan designed to get your home SOLD. Give us a call today at 440-974-7444 to see how we can help you get moving!TRANSCRIPT
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Designed to forge a dynamic partnership
between client, agent and company.
Exceptional in every phase of the home
selling process. Committed to serving
you with a purpose, passion and plan.{ {
PURPOSE • PASSION • PERFORMANCE
TheCrockettTeam.comClevelandHomeFinder.com
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Barbara CorcoranInvestor and Real Estate Mogul from Emmy Award winning SharkTank
Let’s be clear, when you want to either buy or sell a home of
distinction in greater Cleveland…go with my choice…The Crockett
Team. They have been outperforming the market for decades. If you
are serious about selling, you will definitely appreciate their attractive
home videos. They even bring in a crane to get more captivating
shots. Another thing that propels The Crockett Team is the empathy
they show towards the people they are working with, and their ability
to connect with their clients. The Crockett Team is the “big kahuna” in
the Cleveland Real Estate Market. Nothing makes me happier than
celebrating real estate success with the area’s finest professionals…
The Crockett Team of Howard Hanna.
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If you live in the Cleveland area and you have a home to sell, the Golics
have a personal friend of the family that will get your home sold. Dave,
Judie and Todd Crockett of Howard Hanna are the MVP’s! While the
average agent in Cleveland sells about 10 homes a year, The Crockett
Team sells over 400 homes a year - that’s a home every 24 hours. They
sold Bob’s home and Dave is a fellow St. Joseph Alumni. The Crockett
Team has been helping home buyers and sellers in Cleveland for over
30 years. They helped my family and I am confident that The Crockett
Team can help your family too. Call the winning team today.
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perfo
rman
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innovativehistory
forceco
repr
oact
ive
strat
egy
local
powerful advantagereality
natio
nal
social media
polis
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strengthconnections
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{{history/'hist( e)re/
the past events of a period in time or in the life or development of a people, an institution, or a place
David and Judie Born1942
David and Judie Married1963
Judie obtains real estate license1978
acquires2009
AOL got people on the internet (we are still having nightmares of that dial tone)
1990
founded2000
founded 1903
founded 1957
founded2004
The Crockett Team was formed 1994
merges with 2003
2014
founded 2006
Cell phones first available to the public 1984
First personal computer invented 1971
acquires
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in•no•vate /’in e,vat/
make changes in something established, especially by introducing new methods, ideas or products
David Crockett
After 20 years as the Chief Chemist at The Lincoln Electric Company, David left to become the branch manager at the Smythe Cramer Office in Mentor. Through his innovative leadership, the Mentor branch soon became the standard for other branches in terms of sales, profitability and professional standards.
Judie Crockett
Judie has earned the reputation as Northeastern Ohio’s Leader in Real Estate since she started in 1978. She is the heart of The Crockett Team. Her enthusiasm, passion and energy are contagious. You may start out as a client, but when the transaction is complete you are part of Judie’s family.
Todd Crockett
Raised in a real estate family, and graduating from Lake Catholic High School and Arizona State University with a degree in Real Estate, Todd was an integral part in founding The Crockett Team. Todd’s intuitive nature and relentless drive help challenge us to keep moving forward to provide our clients with premium services and marketing opportunities they won’t get anywhere else.
Melissa Crockett Willis
Melissa graduated from Lake Catholic High School and John Carroll University with a degree in Economics. Her insights and marketing knowledge helped form the fou ndation of The Crockett Team. Her drive, energy and ability to inspire were noticed by the Hanna family. Today Melissa is the Vice President of Howard Hanna.
{THE INNOVATORS
In 1994, David joined with Judie, Melissa and Todd to form The Crockett Team. Their objective was to shift the paradigm from being a real estate agent to a marketing company that focuses on selling houses.
founded
Lisa Bilinski
Easton LemonsKathy Tunquist
Erin Giannetto
Sylvia Luck
EXPERIENCE MATTERS
223+ years {{6
{{ {force/fors/
strength or power in movement
Carlyn Goudas
Rachel Regal
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Scott Newman Bob Chessman
Andrea Cavelli
= HISTORY, KNOWLEDGE, AND INDUSTRY EXCELLENCE
Marissa Terbanc
Tina Burdecki
Shannon Velotta
Brian Pellegrini
Kim Tomsic
EXPERIENCE MATTERS
223+ years {
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{ {core/kor/
an intrical part of a process
Debbie Conner, Closing [email protected]
Debbie has been in the real estate world for 40 years. As a licensed Realtor, Debbie is uniquely qualified to handle the myriad of details associated with the sale of your home. Her experience allows you to have a worry –free transaction so you can focus on moving.
Kathy Shires, Closing [email protected]
Once your home is sold there are a variety of tasks, such as coordinating inspections and appraisals, that need to be complete to ensure everything closes on schedule. Kathy helps coordinate those tasks and sends you valuable information to keep you informed and on schedule to close.
Heather Yankie, Success Manager [email protected]
Speed of response is a differentiating factor provided by The Crockett Team. Heather assists our clients and agents to ensure a prompt response. We are aware that buyers are visiting multiple internet sites, Heather provides timely updates to maximize The Crockett Team experience.
Nicole McCracken, Client Relations [email protected]
Once you sign the listing agreement and the pictures are taken it is time to make sure your home is marketed to the most buyers. Nicole will process all the listing details, set your home up on our Centralized Showing Service and syndicate the listing to multiple sources for maximum exposure. When you are ready to move, call Nicole to schedule our free moving truck.
Jennifer Selan, Internet Marketing & Technology [email protected]
In this new mobile world we need to focus on internet exposure and staying on the cutting edge. Jennifer researches those systems and process that will get your home in front of the most buyers. This includes implementing new systems, website optimization and implementing our social media strategy. We constantly evaluate our internet approach so we are focusing on those systems that will best market your home.
9{
pro•ac•tive/pro'aktiv/
Influencing the outcome of an event through direct action
Momentum• Powerful listing collection• Massive network of buyers• Optimized internet strategy• Cloud based interactive communication network
Announcement Campaign• Target market direct mail• Targeted E-blasts• Reverse Prospecting Best Fit Leads• Focus group• Strategic Print Advertising• Listing Videos
Accessibility• Agent direct inquires• Agent on duty• 24-hour Response• Fully staffed office• 24 Hour Showing Scheduling
{ {
{strat•e•gy/'strat eje/
a careful plan or method for achieving a desired end result
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*Statistics as reported by the Ohio Association of Realtors, 2013
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Buyers visit10 homes in person before making an offer$
re•al•i•ty/re'al ete/
the quality or state of having exsistance or substance{ {92%
of buyers look online
13%for sale by owner transactions fail
6%agent transactions fail
98.5%Crockett Team success rate
weeks from buyers first search to writing offer
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{ {na•tion•al/naSH en el/
relating to a nation with common characteristics
Realtor.com, Trulia.com and Zillow.com. The Crockett Team, Howard Hanna has a premier web presence on these three powerhouse real estate sites. The benefits of a premier web presence include:• Listings appear near the top of search results• Increased number of photos, if necessary• Listing agents picture and phone number on listings• About Me description on listings• Agent website URL• Custom Text Descriptions• Open House information displayed on listings
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{ {HowardHanna.com No matter the community or if you are buying or selling a home, Howard Hanna is dedicated to understanding the individual markets we serve. Whether you are looking to live in Pennsylvania, Ohio, Virginia, Michigan, New York, West Virginia, North Carolina, or Maryland, Howard Hanna can assisting you.
TheCrockettTeam.com Developed to be a one stop shop for local information, TheCrockettTeam.com focuses on informing our clients of featured listings, the latest market trends, community information and preferred vendors. Helpful reports on neighborhood market information are also available.
lo•cal/'lok el/
relating to a particular area or neighborhood
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{{ {ad•van•tage
/ ed'vantij/ something that makes someone more likely to succeed than others
ClevelandHomeFinder.comExclusive to The Crockett Team, ClevelandHomeFinder.com is a complete online system designed to lead more internet buyers to your virtual door.
• Lead database with over 6,000 local buyer leads
• Allows agents to actively track and nurture those clients that view or favorite your home on the site
• Best Fit Lead functionality allows your agent to ‘reverse prospect’ your home
pow•er•ful/'pou(- e)rf el/
having a strong effect
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{ {
ad•van•tage/ ed'vantij/
something that makes someone more likely to succeed than others
so•cial me•di•athe social interaction among people in which they create, share or
exchange information and ideas in virtual communities and networks
{ {com•mu•ni•ca•tion/k e,myoon e'kaSH en/
the ways of sending information to people by using technology
The Crockett Team's "Market Snapshot" notification service keeps you constantly informed about homes for sale and listings in your neighborhood. it also provides graphs and market reports that our sellers really love.
Our internet-based reporting system from our unique Centralized Showing Service allows you to instantly check on showing feedback and marketing activity. You stay fully informed and up-to-date.
This tracking report gives the buyer "hits" on just one of our sites, HowardHanna.com. Every Internet viewing is a "first showing."
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{
Recognized Company Leader:• National Sales Excellence Award
• Top Producer Awarda
• Quality Service Award
• Top Producing Office Team in Sales and Units
Real Trends top National Realtors List
Top 1%All realtors nationwide
#1All Howard Hanna
transactions
The Crockett Team is honored to have been recognized as
the #1 Real Estate Team in the state of Ohio for 2014.
{per•for•mance/p er'form ens/
working effectiveness: the way in which somebody does a job, judged by it’s effectiveness
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{ {undisputed market leader
#1 in Ohio and 4th largest in country
48,300 transactions in 2013,
generating $9.1 billion
in sales#1
Largest Real Estate Insurance Company in the USA
#3 Largest Real Estate Home Warranty Company in the USA
#5 Largest Real Estate Home Mortgage Company in the USA
Over 5700 sales associates
and staff in 167 offices
across 8 states
strength/streNG(k)TH/
the quality of state of being strong, in particular
Total Units in Sales 2013Howard Hanna
Remax
Keller Williams
Century 21
Prudential / BHHS
Platinum
23,540
11,599
9,720
2,473
2,280
224
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{{dom•i•nant/däm en ent/
most important, powerful, or influential
Hanna CommercialOffice • Medical • Industrial • Apartments • Retail
Auctions • Sales • Leasing • Property Management
Purchased by Howard Hanna in 2014
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con•nec•tion/k e'nekSH en/
something that joins or connects two or more things{ {Relocation & Business Development
Annually, we service over
18,000 transferees, resulting in
more than 4,000 home sales.
Reaching more buyers to sell more homes
As a member of Leading Real Estate Companies of the World, Howard Hanna has developed strong relationships with premier national and international brokers who refer transferees on a daily basis.
Howard Hanna is the only real estate company with a full-tme staff of over 20 relocation specialists. They work with corporations throughout the United States, North America and Europe to move transferees into our service area, resulting in more potential buyers for your home.
Our Hanna Gold Advantage program rewards employees of participating companies who are moving locally or
worldwide. We are committed to utilizing our complete range of real estate services and our 50+ years of experience in the
relocation business to direct transferees to your home.
Over 125 companies represented and growing!
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Leading Real Estate Companies of the WorldLeading Real Estate Companies of the World® is a collection of over 500
of the finest residential real estate firms around the world, producing more
annual home sales than any other real estate network. LeadingRE.com connects
you to our local market-leading companies with powerful global connections
and the highest commitment to competence, service and integrity. Let us help
you identify the quality real estate brands in your market.
{{dis•tinc•tion/dis'tiNGkSH en/
excellence in quality or talent
Homes of DistinctionHoward Hanna Homes of Distinction is the exclusive luxury-marketing
component of Howard Hanna Real Estate Services. This unique program
develops sales associates who are skilled in the art of luxury home
marketing, and provides services designed to reach the affluent audiences
throughout our market area and the world.
Christie'sChristie’s International Real Estate is the luxury real estate arm of Christie’s,
the fine art auction house. Members are only added to Christie’s through
a comprehensive selection process based on history and experience in the
luxury property market.