the cloud revolution - philippines cloud summit
DESCRIPTION
Presentation for the Cyberpress Forum and Philippines Cloud Summit in Makati on the Cloud Revolution and it's impact in APAC.TRANSCRIPT
CCA - NoDerivs 3.0 Unported License - Usage OK, no modifications, full attribution*!* All unlicensed or borrowed works retain their original licenses
The Cloud Revolution
Randy Bias, Founder & CEO, Cloudscaling!PH Cloud Summit!
September 25th, 2014
@randybias
Business Transformation with Cloud Computing!
Introduction
Who
Scale Builder!3 * 100k+ sq ft datacenters @ 14MW each!1000s of servers, 100s of switches!
Leader in Production Cloud Deployments!1st OpenStack Public Compute Cloud in U.S.!1st Public Compute Cloud Korea for KT uCloud!
(CloudStack)!1st Public Storage Cloud in Korea and 2nd in U.S.!
OpenStack Foundation Board of Directors!Top 10 Cloud Computing Pioneer
3
Today’s Goals
4
The Cloud Revolution!
Cloud and the Enterprise!
Cloud and the Philippines (+APAC)
1
2
3
What is Cloud?
What is Cloud Computing?
?On demand services?
Self-service Web Apps?
IT-as-a- Service? Virtualization?
6
... could it be something else?
?On demand services?
Self-service Web Apps?
IT-as-a- Service? Virtualization?
7
Disruption?
Enterprise Computing Approach
8
Cloud Computing Approach
9
Cloud Computing’s Real Pioneers
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Cloud is Fundamentally Disruptive
Disruption Disruption Disruption
EnterpriseComputing
"Client-Server"
CloudComputing
"Web"
MainframeComputing
"Big Iron"
1960 1980 2000 2020
11
Example Cloud Technology
Google’s MapReduce!re-written from scratch as open source!
Google's hardware reference architecture!Enterprise’s wouldn’t consider 10yrs ago!Hadoop market is destroying traditional BI!
21B by 2018 w/ 54% CAGR!OpenStack on a similar trajectory!
… for private cloud!Many others:!
Cassandra, Riak, Mesosphere, Docker, and many more
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Hadoop Reference Architecture
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Google’s Hidden Power? Map Reduce
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The Simplified Model of Cloud
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Cloud Comes in Many Forms
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SaaS for end users
PaaS for app developers
IaaS for dev/ops
Public Private
IaaS Growth
Enterprises Love AWS
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AWS Still A Juggernaut*
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* SOURCE: Huan Liu http://huanliu.wordpress.com/2014/02/26/amazon-ec2-grows-62-in-2-years/
Yes, That’s a Log Scale
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AWS Revenue Run Rate - Feb’14
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Math:!2.97M VMs * $1512/year == 4.5B!
(for EC2 alone)Assumptions:!• $.175/hr avg cost based on m1.large!• 720 hours in a month (keeping it simple)!• EC2 is probably ~70% of all AWS revenues!
• http://huanliu.wordpress.com/2014/02/26/amazon-ec2-grows-62-in-2-years/
$6.4B
Cloud & Enterprise
What do Enterprises Care About?
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Cloud Computing!
Agile Development!
Business !Agility!
Operational Discipline!
ACCELERATING!TIME TO VALUE!Continuous
Integration
Continuous Testing & Delivery
Agile Methodologies
IaaS / PaaS !!
Public / Private / Hybrid !!
Big Data / Analytics
!!
Public APIs
Continuous Deployment
DevOps Data Center & App Automation
Line of Business
Enablement
New App Initiatives
(Mobile, SaaS, etc.)
Data Center Modernization
Path to Greater Agility? DevOps!
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Software
Develo
pment Quality
Assurance
Technology Operations
DevOps
DevOps Explained
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Continuous Integration
Application Automation
Continuous Deployment
OperationsOODA Loop
Agile SW Development
Continuous Delivery Cycle
Feed
back
and
Lea
rnin
g
DevOps Simplified
Application Automation!Apps Scale Themselves Up / Down!Apps “Route Around Failures” In Infrastructure!Apps Are Infrastructure-Aware!Apps Manage Their Own Data Replication/Redundancy!
Continuous App Delivery Methodology!Continuous Integration!Continuous Deployment!Continuous Delivery!
Net Result: Cloud-Native Applications!
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Ops OODA Loop
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Cloud-Native Shifts Uptime Responsibility
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Enterprise Model Cloud Model
99.9%!Applications!
(8h46m down)
99.999%!Infrastructure!
($$$$)
99.999% Applications!(5m down)
99% Infrastructure!
($$)
Cloud-Native is a Mindset Change
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Attribution: Bill Baker, Distinguished Engineer, Microsoft
bowzer.company.com!(scale-up)
web001.company.com!(scale-out)
(Virtual) Servers *are* cattle
Cloud-Native is the Opportunity
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Traditional Applications
2012 89M
2015 139M
+56%
New Scale-Out Applications
2012 5M
2015 32M
+540%
Source: EMC, IDC, Gartner, AWS
Cloud-Native is the Future
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0M
125M
250M
375M
500M
2012 2015 2018
These New Apps Require New Infra
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LEGACY & TRADITIONALAPPLICATIONS
CLOUD-NATIVE APPLICATIONS
Silos Physical
Clusters Virtualized
Scale-Out Elastic
APIsApp
HWHW HW HW
HW HW HW
HW HW HW
App App App
App
HW
App
HW
App
HW
App
Matching Apps to Infrastructure
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Enterprise Virtualization
Don’t Migrate
Could Migrate
Cloud Possible
Cloud Native
$1x $4-8x
Legacy Custom
Apps
Websites, Dev/Test, Collaboration Apps,
Packaged Software (ERP/CRM)
Scale-out Web Apps, Apps Hosted on PaaS,
Big Data, Mobile Apps, etc
Cloud Infrastructure
NEW SCALE-OUT APPS (ELASTIC)
LEGACY APPS (INELASTIC)
Where is the Urgency for Enterprises?
“Seventy percent of the companies that were on the Fortune 1000 list a mere 10 years ago have now vanished – unable to adapt to change,” states Forrester analyst Craig Le Clair
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Enterprise & Public IaaS
Essential Understandings
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“The cloud lets its users focus on delivering differentiating business value ... ”!-- Werner Vogels, Amazon CTO
“... get into the [Google] mind-set ... robustness ... has to be designed into your software ... assume that the hardware [is] ... unreliable and broken ... at any point.”!-- Adrian Cockcroft, Netflix Chief Cloud Architect
Netflix in Detail
4.3B, 2000 employees!100% bet on AWS!Transitioned from legacy enterprise DC model to “cloud native” model!Entered entirely new markets!
EU, APAC, South America!No boots on ground, no investment!
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Samsung in Detail
320B, 400,000 employees!Samsung global mobile services!
Using AWS EC2 globally and in U.S.!Using KT uCloud in South Korea!
Example Apps!ChatOn messaging application embedded in all Galaxies!Other mobile applications developed on EC2
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Cloud, Philippines, and APAC
Microsoft Philippines Cloud Report*
Top 3 reasons for cloud adoption!Supporting unpredictable workloads!Increasing business / IT flexibility!Reducing hardware costs!
Interest primarily in private and hybrid!Security still top cloud adoption concern!
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Source: Microsoft Accelerating Cloud in the Philippines Infographic
KT uCloud
First public cloud in KR; one of first in APAC!Early adoption was *very* slow!Ultimately, modern apps drove adoption:!
Online gaming, web startups, mobile applications!Took 2-3 years to ramp up!Impediments to adoption:!
Server hugging!Government regulation (KISA audit standards)
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Public Cloud Service Growth > 23%
http://www.idc.com/getdoc.jsp?containerId=prUS24298013
5 times that of the overall IT industry
IaaS is $4B and Growing Fastest
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http://www.idc.com/getdoc.jsp?containerId=prUS24977214
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http://www.idc.com/getdoc.jsp?containerId=prUS24977214
Emerging Markets are Growing Fastest
http://www.idc.com/getdoc.jsp?containerId=prUS24298013
IDC’s APEJ Cloud End-User Survey73% of all companies are already using or planning to use cloud services within the next 12 months.!!
More than 25% of organizations expect that within five years, the majority of their IT capability will be delivered through public cloud services and that within three years, they will access 55% of IT resources through some form of cloud — public, private, or hybrid.
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http://www.idc.com/getdoc.jsp?containerId=AP6684423V
Brief Word on Hybrid Cloud
Hybrid-first Cloud Strategy
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HYBRID CLOUD
PUBLIC CLOUDPRIVATE CLOUD
OCS
Private Clouds Must be Interoperable with Public Cloud Leaders
Interoperability means: SLAs, QoS, TCO, Feature Parity, & Same Behavior
Hybrid is the Future
Unfortunately … it’s largely IN the future!Application portability driving hybrid cloud!No standards yet or ability to have interop.!Hybrid success stories are hard to find!OpenStack has best chance to fix this
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Wrapping Up
Cloud Fundamentally Transformative
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Business Agility
Cloud Native Apps
DevOps
Enablement
Elastic Cloud
Architecture
Hybr
id to
Pub
lic
Q & A