the client is always right!, right?
TRANSCRIPT
the clientis always
right, right?
The usual suspects!
Redesign our Logo!
The Panda Company
Methodology
1. Why? - Always *ask* and *understand*
2. Make Well Researched Design Decisions- Use science and theory to your advantage
3. Only show the great stuff- if you can’t defend it, don’t show it!
A designer is a problem solver not an executer
• Separate *Symptoms* from *Causes*
• Often there are significant differences between what a client needs, what they request, and what is understood and designed.
Avoiding Common Mistakes
Get Solid Feedback
Solution or Problem?
Defending or Defensive?
Gestalt
Inside out vs outside in
Form follows Function
Thank You!