the changing world of e-learning

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The Changing World of e- Learning Industry and the Need for Common Standards Along the Supply Chain 05. September 2008 Joachim Niemeier

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Joachim Niemeier's keynote presentation at Stuttgart 2008 Open Forum on e-Learning Standards and Industry. The need to make Web 2.0 technologies and related standards available in a corporate context is supported by 5 gaps in communication, learning and knowledge management in enterprises.

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Page 1: The Changing World of e-Learning

The Changing World of e-Learning

Industry and the Need for Common Standards Along the Supply Chain

05. September 2008

Joachim Niemeier

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A Tag Cloud of My Interests

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Rock Art

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My Web 2.0 Career at Flickr

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What Exactly Is the New World of e-Learning?

Source: http://www.flickr.com/photos/mscolly/145052885/

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Patterns of Change

NewNew

Taken from: Simon Wardley (2008)

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Experimentation: Is It Useful?

NewLeading

EdgeNew

Taken from: Simon Wardley (2008)

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A Product Is Released

NewLeading

EdgeProductsNew

Taken from: Simon Wardley (2008)

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Commoditisation

NewLeading

EdgeProducts

CommonUtility

Taken from: Simon Wardley (2008)

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Example

ElectricityElectricity

1890’s

Taken from: Simon Wardley (2008)

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Example

Electricity

2008Electricity

Telecommunication

Internet

Taken from: Simon Wardley (2008)

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How to Manage Change?

ElectricityCombustion

Engine

1885

Taken from: Simon Wardley (2008)

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1885 Daimler Riding Car

Taken from: http://www.museum-mercedes-benz.com/

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1886 Daimler Motorized Carriage

Taken from: http://www.museum-mercedes-benz.com/

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A Phase of Experimentation

Taken from: http://www.museum-mercedes-benz.com/

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A Phase of Experimentation

Taken from: http://www.museum-mercedes-benz.com/

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Mobility Is Today a Commodity

Electricity Mobility

Taken from: Simon Wardley (2008)

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But What Happend On this Way?

Products

Taken from: Simon Wardley (2008)

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1908 First Series-Production Model with a Six-cylinder Engine

Taken from: http://www.museum-mercedes-benz.com/

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Remember: Useful for Everyone?

LeadingEdge

Taken from: Simon Wardley (2008)

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1894 Benz Motor Velocipede

Taken from: http://www.museum-mercedes-benz.com/

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Web 2.0 is a Hot Topic Today

Communication Social Networking

Videos

Web OS Programs Photos

Shopping Information Life

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What Makes the New Web Work?

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What Makes the New Web Work?

• UGC: User Generated Content

• Borrow from others (Rip)

• Insert your own contribution (Mix)

• Publish it (Feed)

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Web 2.0: Architecture of Participation

Quelle: http://www.flickr.com/photos/dionh/234525331/

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Strong Growth of the Blogosphere

http://www.sifry.com/alerts/archives/000493.html

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How to Manage Change?

NewLeading

EdgeProducts

CommonUtility

Pressure

Taken from: Simon Wardley (2008)

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The Enterprise 2.0 Story

• Started with Web 2.0

• A change in the way the Web is being used

• Innovative new software applications that shift most control to the users

• Simple software models that embrace the intrinsic power of networks

• Applications that almost anyone can quickly learn and use, virtually fee

Source: Dion Hinchcliffe (2008)

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What Kind of Change Is It?

http://www.flickr.com/photos/sydneydawg2006/150349064/

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How Well Is Enterprise 2.0 Understood in Your Organization?

Source: aiim MarketIQ (2008)

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1886 Daimler Motorized Carriage

Taken from: http://www.museum-mercedes-benz.com/

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Characteristics of Communication Channels

Source: Accenture (2008)

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Collaboration Focuses on New Capabilities

Source: Accenture (2008)

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Microblogging: More Than Fun

Source: Accenture

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Gap 1: Conversations are Not Captured

• Enterprises have gone through its phases of knowledge management and e-Learning tools

• But the hurdles to capture and share short chunks of information are too high with the existing tools

• Quick decisions are not being documented as it is not enough for a document or worth completing a form

• Reason: Traditional business thinking around formal processes and tools ensure process adherence

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Blogs and Twitter-style Tools Fill this Gap

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Microblogging for Project Communication

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Gap 2: Policies for Dealing with UGC

• In every conversation experts and people closest to an issue create microinformation

• Everbody can contribute and consume, but …

• Policies for the investigation process of examination, fact-checking, and evaluation of learning messages are not available

• When ideas evolve into something concrete then they usually require a different environment

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Posting of Content Policy (by Organization Size)

Source: The eLearning Guild Research (2008)

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Gap 3: Transition to a More Organized Thinking and Collaboration Environment

• Governance and policies in enterprises: change from control to coordination

• More structured information sharing

• But also: A higher (emotional) hurdle to use this tool

• How can Wikis be designed to support teaching and learning objectives?

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Gap 4: Support of Collective Activities

• Most tools in enterprises focuse on collaboration and set groups

• A majority of users will not have a high level of engagement with a given group

• As we engage with the web, we leave behind breadcrumbs of attention

• Support for collective activities are critical

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Power Law of Partipation

Source: http://ross.typepad.com/blog/2006/04/power_law_of_pa.html

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Organizing Enterprise Metadata

Source: http://solutions.dowjones.com/cookbook/ebook_sla2008/cookbookebook_dScott.pdf

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Gap 5: Learning in the Cloud

• A lot of relevant (digital) content is outside the company (eg. at customers, partners, or suppliers site)

• Innovative enterprises are interested to share content in learning communities

• Open Content gains momentum

• Findability becomes critical: Optimize content to make it findable

• for search engines• for human beings within a network ecology

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What are the „Best Fits“?

Source: Will Thalheimer (2008), Evaluation e-Learning 2.0

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What Brings Web 2.0 Into Mainstream?

Taken from: http://www.museum-mercedes-benz.com/

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It‘s More Than Technology and the Human Element

LeadingEdge

Products

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My Virtual Identity

Joachim Niemeier

Skype: jniemeier

eMail: [email protected]

XING: https://www.xing.com/profile/Joachim_Niemeier

Facebook: http://www.facebook.com/profile.php?id=543349038

Private Weblog: http://www.7daysandmore.blogspot.com/

Corporate Weblog: http://www.centrestage.de

Bookmarks: http://del.icio.us/JNiemeier

Friendfeed: http://www.friendfeed.com/jniemeier

Twitter: http://twitter.com/JoachimNiemeier

Flickr: http://www.flickr.com/photos/joachim_niemeier/