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THE CHANGING CONSUMER DEMOGRAPHICS: An FTC Workshop - December 6, 2016

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Page 1: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

Welcome

Chairwoman Edith Ramirez Federal Trade Commission

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Changing Demographics of the US Population

Jennifer M Ortman

The Changing Consumer Demographics An FTC Workshop

December 6 2016

This presentation is released to inform interested parties of ongoing research and to encourage discussion of work in progress Any views expressed on statistical methodological or technical issues are those of the author and not necessarily those of the US Census Bureau

5

Overview

Background What Why How

Results from the 2014 National Projections

How to access projections data

6

What data do we produce

National Projections More frequently produced Demographic detail includes

age sex race Hispanic origin and nativity (in 2014)

Projections for 50-year horizon

7

What data do we produce

National Projections More frequently produced

Demographic detail includes age sex race Hispanic origin and nativity (in 2014)

Projections for 50-year horizon

State Projections Less frequently produced Fewer series with full

demographic detail Havenrsquot released full detail

since 1997 Havenrsquot released any

projections since 2004 Links to states producing

their own projections on our website

8

Why do we produce projections

Used as the base for projections of specific populations by other federal agencies National Institute on Aging elderly population for

health planning Bureau of Labor Statistics working-age population for

labor force projections National Cancer Institute projection of deaths to

project the incidence of cancer Also used for resource planning and academic

research

9

How are estimates different from projections

Estimates For dates in the past and present Based on existing data

Projections For dates in the future Based on assumptions about future demographic

trends When both an estimate and projection are

available for the same date estimates are the preferred data

10

Making National Projections

Starting Population

Births and

Immigrants

Deaths and

Emigrants Future

Population

Aging

11

2014 National Projections

Second series of projections based on the 2010 Census Projections of the US population by age sex

race Hispanic origin and nativity Covers the period from 2014 to 2060 First series of projections to incorporate

separate assumptions about the fertility of native and foreign-born women

12

00

100

200

300

400

500

600

700

800

900

1000

0

50

100

150

200

250

300

350

400

450

United States Population by Nativity 2014 to 2060 (Population in millions)

Native born Foreign born Percent foreign born

4168

2764 2866 3025 3151 3260 3386

423 479

569 651

723 782

133 143 158 171 182 188

3187 3345

3594 3802

3983

2014 2020 2030 2040 2050 2060

13

Numeric Change in Population and Components of Population Change 2014-2060 (In millions)

1966

1568 (797)

native-born mothers

398 (203) foreign-born

mothers 1626

981

641

Total population change Births Deaths Net international migration 2014-2060

14

Population Aged 65 and Over 2014 to 2060

46

56

74

82 88

98

15 17 21 22 22 24

Population aged 65 years and over (in millions) Percent of total population

2014 2020 2030 2040 2050 2060

15

Percent Change in Population Size by Decade 2000-2010 to 2050-2060

Total population 65 and over

39

10 8 7

6 5 5

15

31

11

7

12

2000-2010 2010-2020 2020-2030 2030-2040 2040-2050 2050-2060

16

Distribution of the Older Population by Age Group 2014 to 2060 (Percent of population 65 and over)

65 to 74 75 to 84 85 and over

2014

2030

2060 47

53

57

33

35

30

20

13

12

17

Projected Dependency Ratios 2014 to 2060

Ratio Total Dependency Youth Dependency Old-Age Dependency

100

90

80

70

60

50

40

30

20

10

0 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060

Note Old-age dependency = (Population aged 65 and overPopulation aged 18 to 64)100 Youth dependency = (Population under 18Population aged 18 to 64)100 Total dependency = ((Population aged 65 and over + Population under 18)Population aged 18 to 64)100

18

Percent Female for the Older Population by Age 2014 and 2060

2014 2060

66

56

53

57

54

51

54

60

The percentage of the older population that is female is projected to decrease slightly particularly for those 75 and over

65 years and over 65 to 74 years 75 to 84 years 85 years and over

Note The scale begins at 50 percent rather than zero

19

Percent Minority 2014 to 2060 Minority refers to everyone other than the non-Hispanic Total population 65 and over White alone population 56

38 40

45

49

53

22 24

28

34

40

45

2014 2020 2030 2040 2050 2060

20

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 2: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Welcome

Chairwoman Edith Ramirez Federal Trade Commission

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Changing Demographics of the US Population

Jennifer M Ortman

The Changing Consumer Demographics An FTC Workshop

December 6 2016

This presentation is released to inform interested parties of ongoing research and to encourage discussion of work in progress Any views expressed on statistical methodological or technical issues are those of the author and not necessarily those of the US Census Bureau

5

Overview

Background What Why How

Results from the 2014 National Projections

How to access projections data

6

What data do we produce

National Projections More frequently produced Demographic detail includes

age sex race Hispanic origin and nativity (in 2014)

Projections for 50-year horizon

7

What data do we produce

National Projections More frequently produced

Demographic detail includes age sex race Hispanic origin and nativity (in 2014)

Projections for 50-year horizon

State Projections Less frequently produced Fewer series with full

demographic detail Havenrsquot released full detail

since 1997 Havenrsquot released any

projections since 2004 Links to states producing

their own projections on our website

8

Why do we produce projections

Used as the base for projections of specific populations by other federal agencies National Institute on Aging elderly population for

health planning Bureau of Labor Statistics working-age population for

labor force projections National Cancer Institute projection of deaths to

project the incidence of cancer Also used for resource planning and academic

research

9

How are estimates different from projections

Estimates For dates in the past and present Based on existing data

Projections For dates in the future Based on assumptions about future demographic

trends When both an estimate and projection are

available for the same date estimates are the preferred data

10

Making National Projections

Starting Population

Births and

Immigrants

Deaths and

Emigrants Future

Population

Aging

11

2014 National Projections

Second series of projections based on the 2010 Census Projections of the US population by age sex

race Hispanic origin and nativity Covers the period from 2014 to 2060 First series of projections to incorporate

separate assumptions about the fertility of native and foreign-born women

12

00

100

200

300

400

500

600

700

800

900

1000

0

50

100

150

200

250

300

350

400

450

United States Population by Nativity 2014 to 2060 (Population in millions)

Native born Foreign born Percent foreign born

4168

2764 2866 3025 3151 3260 3386

423 479

569 651

723 782

133 143 158 171 182 188

3187 3345

3594 3802

3983

2014 2020 2030 2040 2050 2060

13

Numeric Change in Population and Components of Population Change 2014-2060 (In millions)

1966

1568 (797)

native-born mothers

398 (203) foreign-born

mothers 1626

981

641

Total population change Births Deaths Net international migration 2014-2060

14

Population Aged 65 and Over 2014 to 2060

46

56

74

82 88

98

15 17 21 22 22 24

Population aged 65 years and over (in millions) Percent of total population

2014 2020 2030 2040 2050 2060

15

Percent Change in Population Size by Decade 2000-2010 to 2050-2060

Total population 65 and over

39

10 8 7

6 5 5

15

31

11

7

12

2000-2010 2010-2020 2020-2030 2030-2040 2040-2050 2050-2060

16

Distribution of the Older Population by Age Group 2014 to 2060 (Percent of population 65 and over)

65 to 74 75 to 84 85 and over

2014

2030

2060 47

53

57

33

35

30

20

13

12

17

Projected Dependency Ratios 2014 to 2060

Ratio Total Dependency Youth Dependency Old-Age Dependency

100

90

80

70

60

50

40

30

20

10

0 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060

Note Old-age dependency = (Population aged 65 and overPopulation aged 18 to 64)100 Youth dependency = (Population under 18Population aged 18 to 64)100 Total dependency = ((Population aged 65 and over + Population under 18)Population aged 18 to 64)100

18

Percent Female for the Older Population by Age 2014 and 2060

2014 2060

66

56

53

57

54

51

54

60

The percentage of the older population that is female is projected to decrease slightly particularly for those 75 and over

65 years and over 65 to 74 years 75 to 84 years 85 years and over

Note The scale begins at 50 percent rather than zero

19

Percent Minority 2014 to 2060 Minority refers to everyone other than the non-Hispanic Total population 65 and over White alone population 56

38 40

45

49

53

22 24

28

34

40

45

2014 2020 2030 2040 2050 2060

20

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 3: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Changing Demographics of the US Population

Jennifer M Ortman

The Changing Consumer Demographics An FTC Workshop

December 6 2016

This presentation is released to inform interested parties of ongoing research and to encourage discussion of work in progress Any views expressed on statistical methodological or technical issues are those of the author and not necessarily those of the US Census Bureau

5

Overview

Background What Why How

Results from the 2014 National Projections

How to access projections data

6

What data do we produce

National Projections More frequently produced Demographic detail includes

age sex race Hispanic origin and nativity (in 2014)

Projections for 50-year horizon

7

What data do we produce

National Projections More frequently produced

Demographic detail includes age sex race Hispanic origin and nativity (in 2014)

Projections for 50-year horizon

State Projections Less frequently produced Fewer series with full

demographic detail Havenrsquot released full detail

since 1997 Havenrsquot released any

projections since 2004 Links to states producing

their own projections on our website

8

Why do we produce projections

Used as the base for projections of specific populations by other federal agencies National Institute on Aging elderly population for

health planning Bureau of Labor Statistics working-age population for

labor force projections National Cancer Institute projection of deaths to

project the incidence of cancer Also used for resource planning and academic

research

9

How are estimates different from projections

Estimates For dates in the past and present Based on existing data

Projections For dates in the future Based on assumptions about future demographic

trends When both an estimate and projection are

available for the same date estimates are the preferred data

10

Making National Projections

Starting Population

Births and

Immigrants

Deaths and

Emigrants Future

Population

Aging

11

2014 National Projections

Second series of projections based on the 2010 Census Projections of the US population by age sex

race Hispanic origin and nativity Covers the period from 2014 to 2060 First series of projections to incorporate

separate assumptions about the fertility of native and foreign-born women

12

00

100

200

300

400

500

600

700

800

900

1000

0

50

100

150

200

250

300

350

400

450

United States Population by Nativity 2014 to 2060 (Population in millions)

Native born Foreign born Percent foreign born

4168

2764 2866 3025 3151 3260 3386

423 479

569 651

723 782

133 143 158 171 182 188

3187 3345

3594 3802

3983

2014 2020 2030 2040 2050 2060

13

Numeric Change in Population and Components of Population Change 2014-2060 (In millions)

1966

1568 (797)

native-born mothers

398 (203) foreign-born

mothers 1626

981

641

Total population change Births Deaths Net international migration 2014-2060

14

Population Aged 65 and Over 2014 to 2060

46

56

74

82 88

98

15 17 21 22 22 24

Population aged 65 years and over (in millions) Percent of total population

2014 2020 2030 2040 2050 2060

15

Percent Change in Population Size by Decade 2000-2010 to 2050-2060

Total population 65 and over

39

10 8 7

6 5 5

15

31

11

7

12

2000-2010 2010-2020 2020-2030 2030-2040 2040-2050 2050-2060

16

Distribution of the Older Population by Age Group 2014 to 2060 (Percent of population 65 and over)

65 to 74 75 to 84 85 and over

2014

2030

2060 47

53

57

33

35

30

20

13

12

17

Projected Dependency Ratios 2014 to 2060

Ratio Total Dependency Youth Dependency Old-Age Dependency

100

90

80

70

60

50

40

30

20

10

0 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060

Note Old-age dependency = (Population aged 65 and overPopulation aged 18 to 64)100 Youth dependency = (Population under 18Population aged 18 to 64)100 Total dependency = ((Population aged 65 and over + Population under 18)Population aged 18 to 64)100

18

Percent Female for the Older Population by Age 2014 and 2060

2014 2060

66

56

53

57

54

51

54

60

The percentage of the older population that is female is projected to decrease slightly particularly for those 75 and over

65 years and over 65 to 74 years 75 to 84 years 85 years and over

Note The scale begins at 50 percent rather than zero

19

Percent Minority 2014 to 2060 Minority refers to everyone other than the non-Hispanic Total population 65 and over White alone population 56

38 40

45

49

53

22 24

28

34

40

45

2014 2020 2030 2040 2050 2060

20

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 4: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Changing Demographics of the US Population

Jennifer M Ortman

The Changing Consumer Demographics An FTC Workshop

December 6 2016

This presentation is released to inform interested parties of ongoing research and to encourage discussion of work in progress Any views expressed on statistical methodological or technical issues are those of the author and not necessarily those of the US Census Bureau

5

Overview

Background What Why How

Results from the 2014 National Projections

How to access projections data

6

What data do we produce

National Projections More frequently produced Demographic detail includes

age sex race Hispanic origin and nativity (in 2014)

Projections for 50-year horizon

7

What data do we produce

National Projections More frequently produced

Demographic detail includes age sex race Hispanic origin and nativity (in 2014)

Projections for 50-year horizon

State Projections Less frequently produced Fewer series with full

demographic detail Havenrsquot released full detail

since 1997 Havenrsquot released any

projections since 2004 Links to states producing

their own projections on our website

8

Why do we produce projections

Used as the base for projections of specific populations by other federal agencies National Institute on Aging elderly population for

health planning Bureau of Labor Statistics working-age population for

labor force projections National Cancer Institute projection of deaths to

project the incidence of cancer Also used for resource planning and academic

research

9

How are estimates different from projections

Estimates For dates in the past and present Based on existing data

Projections For dates in the future Based on assumptions about future demographic

trends When both an estimate and projection are

available for the same date estimates are the preferred data

10

Making National Projections

Starting Population

Births and

Immigrants

Deaths and

Emigrants Future

Population

Aging

11

2014 National Projections

Second series of projections based on the 2010 Census Projections of the US population by age sex

race Hispanic origin and nativity Covers the period from 2014 to 2060 First series of projections to incorporate

separate assumptions about the fertility of native and foreign-born women

12

00

100

200

300

400

500

600

700

800

900

1000

0

50

100

150

200

250

300

350

400

450

United States Population by Nativity 2014 to 2060 (Population in millions)

Native born Foreign born Percent foreign born

4168

2764 2866 3025 3151 3260 3386

423 479

569 651

723 782

133 143 158 171 182 188

3187 3345

3594 3802

3983

2014 2020 2030 2040 2050 2060

13

Numeric Change in Population and Components of Population Change 2014-2060 (In millions)

1966

1568 (797)

native-born mothers

398 (203) foreign-born

mothers 1626

981

641

Total population change Births Deaths Net international migration 2014-2060

14

Population Aged 65 and Over 2014 to 2060

46

56

74

82 88

98

15 17 21 22 22 24

Population aged 65 years and over (in millions) Percent of total population

2014 2020 2030 2040 2050 2060

15

Percent Change in Population Size by Decade 2000-2010 to 2050-2060

Total population 65 and over

39

10 8 7

6 5 5

15

31

11

7

12

2000-2010 2010-2020 2020-2030 2030-2040 2040-2050 2050-2060

16

Distribution of the Older Population by Age Group 2014 to 2060 (Percent of population 65 and over)

65 to 74 75 to 84 85 and over

2014

2030

2060 47

53

57

33

35

30

20

13

12

17

Projected Dependency Ratios 2014 to 2060

Ratio Total Dependency Youth Dependency Old-Age Dependency

100

90

80

70

60

50

40

30

20

10

0 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060

Note Old-age dependency = (Population aged 65 and overPopulation aged 18 to 64)100 Youth dependency = (Population under 18Population aged 18 to 64)100 Total dependency = ((Population aged 65 and over + Population under 18)Population aged 18 to 64)100

18

Percent Female for the Older Population by Age 2014 and 2060

2014 2060

66

56

53

57

54

51

54

60

The percentage of the older population that is female is projected to decrease slightly particularly for those 75 and over

65 years and over 65 to 74 years 75 to 84 years 85 years and over

Note The scale begins at 50 percent rather than zero

19

Percent Minority 2014 to 2060 Minority refers to everyone other than the non-Hispanic Total population 65 and over White alone population 56

38 40

45

49

53

22 24

28

34

40

45

2014 2020 2030 2040 2050 2060

20

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 5: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

5

Overview

Background What Why How

Results from the 2014 National Projections

How to access projections data

6

What data do we produce

National Projections More frequently produced Demographic detail includes

age sex race Hispanic origin and nativity (in 2014)

Projections for 50-year horizon

7

What data do we produce

National Projections More frequently produced

Demographic detail includes age sex race Hispanic origin and nativity (in 2014)

Projections for 50-year horizon

State Projections Less frequently produced Fewer series with full

demographic detail Havenrsquot released full detail

since 1997 Havenrsquot released any

projections since 2004 Links to states producing

their own projections on our website

8

Why do we produce projections

Used as the base for projections of specific populations by other federal agencies National Institute on Aging elderly population for

health planning Bureau of Labor Statistics working-age population for

labor force projections National Cancer Institute projection of deaths to

project the incidence of cancer Also used for resource planning and academic

research

9

How are estimates different from projections

Estimates For dates in the past and present Based on existing data

Projections For dates in the future Based on assumptions about future demographic

trends When both an estimate and projection are

available for the same date estimates are the preferred data

10

Making National Projections

Starting Population

Births and

Immigrants

Deaths and

Emigrants Future

Population

Aging

11

2014 National Projections

Second series of projections based on the 2010 Census Projections of the US population by age sex

race Hispanic origin and nativity Covers the period from 2014 to 2060 First series of projections to incorporate

separate assumptions about the fertility of native and foreign-born women

12

00

100

200

300

400

500

600

700

800

900

1000

0

50

100

150

200

250

300

350

400

450

United States Population by Nativity 2014 to 2060 (Population in millions)

Native born Foreign born Percent foreign born

4168

2764 2866 3025 3151 3260 3386

423 479

569 651

723 782

133 143 158 171 182 188

3187 3345

3594 3802

3983

2014 2020 2030 2040 2050 2060

13

Numeric Change in Population and Components of Population Change 2014-2060 (In millions)

1966

1568 (797)

native-born mothers

398 (203) foreign-born

mothers 1626

981

641

Total population change Births Deaths Net international migration 2014-2060

14

Population Aged 65 and Over 2014 to 2060

46

56

74

82 88

98

15 17 21 22 22 24

Population aged 65 years and over (in millions) Percent of total population

2014 2020 2030 2040 2050 2060

15

Percent Change in Population Size by Decade 2000-2010 to 2050-2060

Total population 65 and over

39

10 8 7

6 5 5

15

31

11

7

12

2000-2010 2010-2020 2020-2030 2030-2040 2040-2050 2050-2060

16

Distribution of the Older Population by Age Group 2014 to 2060 (Percent of population 65 and over)

65 to 74 75 to 84 85 and over

2014

2030

2060 47

53

57

33

35

30

20

13

12

17

Projected Dependency Ratios 2014 to 2060

Ratio Total Dependency Youth Dependency Old-Age Dependency

100

90

80

70

60

50

40

30

20

10

0 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060

Note Old-age dependency = (Population aged 65 and overPopulation aged 18 to 64)100 Youth dependency = (Population under 18Population aged 18 to 64)100 Total dependency = ((Population aged 65 and over + Population under 18)Population aged 18 to 64)100

18

Percent Female for the Older Population by Age 2014 and 2060

2014 2060

66

56

53

57

54

51

54

60

The percentage of the older population that is female is projected to decrease slightly particularly for those 75 and over

65 years and over 65 to 74 years 75 to 84 years 85 years and over

Note The scale begins at 50 percent rather than zero

19

Percent Minority 2014 to 2060 Minority refers to everyone other than the non-Hispanic Total population 65 and over White alone population 56

38 40

45

49

53

22 24

28

34

40

45

2014 2020 2030 2040 2050 2060

20

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 6: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Overview

Background What Why How

Results from the 2014 National Projections

How to access projections data

6

What data do we produce

National Projections More frequently produced Demographic detail includes

age sex race Hispanic origin and nativity (in 2014)

Projections for 50-year horizon

7

What data do we produce

National Projections More frequently produced

Demographic detail includes age sex race Hispanic origin and nativity (in 2014)

Projections for 50-year horizon

State Projections Less frequently produced Fewer series with full

demographic detail Havenrsquot released full detail

since 1997 Havenrsquot released any

projections since 2004 Links to states producing

their own projections on our website

8

Why do we produce projections

Used as the base for projections of specific populations by other federal agencies National Institute on Aging elderly population for

health planning Bureau of Labor Statistics working-age population for

labor force projections National Cancer Institute projection of deaths to

project the incidence of cancer Also used for resource planning and academic

research

9

How are estimates different from projections

Estimates For dates in the past and present Based on existing data

Projections For dates in the future Based on assumptions about future demographic

trends When both an estimate and projection are

available for the same date estimates are the preferred data

10

Making National Projections

Starting Population

Births and

Immigrants

Deaths and

Emigrants Future

Population

Aging

11

2014 National Projections

Second series of projections based on the 2010 Census Projections of the US population by age sex

race Hispanic origin and nativity Covers the period from 2014 to 2060 First series of projections to incorporate

separate assumptions about the fertility of native and foreign-born women

12

00

100

200

300

400

500

600

700

800

900

1000

0

50

100

150

200

250

300

350

400

450

United States Population by Nativity 2014 to 2060 (Population in millions)

Native born Foreign born Percent foreign born

4168

2764 2866 3025 3151 3260 3386

423 479

569 651

723 782

133 143 158 171 182 188

3187 3345

3594 3802

3983

2014 2020 2030 2040 2050 2060

13

Numeric Change in Population and Components of Population Change 2014-2060 (In millions)

1966

1568 (797)

native-born mothers

398 (203) foreign-born

mothers 1626

981

641

Total population change Births Deaths Net international migration 2014-2060

14

Population Aged 65 and Over 2014 to 2060

46

56

74

82 88

98

15 17 21 22 22 24

Population aged 65 years and over (in millions) Percent of total population

2014 2020 2030 2040 2050 2060

15

Percent Change in Population Size by Decade 2000-2010 to 2050-2060

Total population 65 and over

39

10 8 7

6 5 5

15

31

11

7

12

2000-2010 2010-2020 2020-2030 2030-2040 2040-2050 2050-2060

16

Distribution of the Older Population by Age Group 2014 to 2060 (Percent of population 65 and over)

65 to 74 75 to 84 85 and over

2014

2030

2060 47

53

57

33

35

30

20

13

12

17

Projected Dependency Ratios 2014 to 2060

Ratio Total Dependency Youth Dependency Old-Age Dependency

100

90

80

70

60

50

40

30

20

10

0 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060

Note Old-age dependency = (Population aged 65 and overPopulation aged 18 to 64)100 Youth dependency = (Population under 18Population aged 18 to 64)100 Total dependency = ((Population aged 65 and over + Population under 18)Population aged 18 to 64)100

18

Percent Female for the Older Population by Age 2014 and 2060

2014 2060

66

56

53

57

54

51

54

60

The percentage of the older population that is female is projected to decrease slightly particularly for those 75 and over

65 years and over 65 to 74 years 75 to 84 years 85 years and over

Note The scale begins at 50 percent rather than zero

19

Percent Minority 2014 to 2060 Minority refers to everyone other than the non-Hispanic Total population 65 and over White alone population 56

38 40

45

49

53

22 24

28

34

40

45

2014 2020 2030 2040 2050 2060

20

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 7: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

What data do we produce

National Projections More frequently produced Demographic detail includes

age sex race Hispanic origin and nativity (in 2014)

Projections for 50-year horizon

7

What data do we produce

National Projections More frequently produced

Demographic detail includes age sex race Hispanic origin and nativity (in 2014)

Projections for 50-year horizon

State Projections Less frequently produced Fewer series with full

demographic detail Havenrsquot released full detail

since 1997 Havenrsquot released any

projections since 2004 Links to states producing

their own projections on our website

8

Why do we produce projections

Used as the base for projections of specific populations by other federal agencies National Institute on Aging elderly population for

health planning Bureau of Labor Statistics working-age population for

labor force projections National Cancer Institute projection of deaths to

project the incidence of cancer Also used for resource planning and academic

research

9

How are estimates different from projections

Estimates For dates in the past and present Based on existing data

Projections For dates in the future Based on assumptions about future demographic

trends When both an estimate and projection are

available for the same date estimates are the preferred data

10

Making National Projections

Starting Population

Births and

Immigrants

Deaths and

Emigrants Future

Population

Aging

11

2014 National Projections

Second series of projections based on the 2010 Census Projections of the US population by age sex

race Hispanic origin and nativity Covers the period from 2014 to 2060 First series of projections to incorporate

separate assumptions about the fertility of native and foreign-born women

12

00

100

200

300

400

500

600

700

800

900

1000

0

50

100

150

200

250

300

350

400

450

United States Population by Nativity 2014 to 2060 (Population in millions)

Native born Foreign born Percent foreign born

4168

2764 2866 3025 3151 3260 3386

423 479

569 651

723 782

133 143 158 171 182 188

3187 3345

3594 3802

3983

2014 2020 2030 2040 2050 2060

13

Numeric Change in Population and Components of Population Change 2014-2060 (In millions)

1966

1568 (797)

native-born mothers

398 (203) foreign-born

mothers 1626

981

641

Total population change Births Deaths Net international migration 2014-2060

14

Population Aged 65 and Over 2014 to 2060

46

56

74

82 88

98

15 17 21 22 22 24

Population aged 65 years and over (in millions) Percent of total population

2014 2020 2030 2040 2050 2060

15

Percent Change in Population Size by Decade 2000-2010 to 2050-2060

Total population 65 and over

39

10 8 7

6 5 5

15

31

11

7

12

2000-2010 2010-2020 2020-2030 2030-2040 2040-2050 2050-2060

16

Distribution of the Older Population by Age Group 2014 to 2060 (Percent of population 65 and over)

65 to 74 75 to 84 85 and over

2014

2030

2060 47

53

57

33

35

30

20

13

12

17

Projected Dependency Ratios 2014 to 2060

Ratio Total Dependency Youth Dependency Old-Age Dependency

100

90

80

70

60

50

40

30

20

10

0 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060

Note Old-age dependency = (Population aged 65 and overPopulation aged 18 to 64)100 Youth dependency = (Population under 18Population aged 18 to 64)100 Total dependency = ((Population aged 65 and over + Population under 18)Population aged 18 to 64)100

18

Percent Female for the Older Population by Age 2014 and 2060

2014 2060

66

56

53

57

54

51

54

60

The percentage of the older population that is female is projected to decrease slightly particularly for those 75 and over

65 years and over 65 to 74 years 75 to 84 years 85 years and over

Note The scale begins at 50 percent rather than zero

19

Percent Minority 2014 to 2060 Minority refers to everyone other than the non-Hispanic Total population 65 and over White alone population 56

38 40

45

49

53

22 24

28

34

40

45

2014 2020 2030 2040 2050 2060

20

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 8: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

What data do we produce

National Projections More frequently produced

Demographic detail includes age sex race Hispanic origin and nativity (in 2014)

Projections for 50-year horizon

State Projections Less frequently produced Fewer series with full

demographic detail Havenrsquot released full detail

since 1997 Havenrsquot released any

projections since 2004 Links to states producing

their own projections on our website

8

Why do we produce projections

Used as the base for projections of specific populations by other federal agencies National Institute on Aging elderly population for

health planning Bureau of Labor Statistics working-age population for

labor force projections National Cancer Institute projection of deaths to

project the incidence of cancer Also used for resource planning and academic

research

9

How are estimates different from projections

Estimates For dates in the past and present Based on existing data

Projections For dates in the future Based on assumptions about future demographic

trends When both an estimate and projection are

available for the same date estimates are the preferred data

10

Making National Projections

Starting Population

Births and

Immigrants

Deaths and

Emigrants Future

Population

Aging

11

2014 National Projections

Second series of projections based on the 2010 Census Projections of the US population by age sex

race Hispanic origin and nativity Covers the period from 2014 to 2060 First series of projections to incorporate

separate assumptions about the fertility of native and foreign-born women

12

00

100

200

300

400

500

600

700

800

900

1000

0

50

100

150

200

250

300

350

400

450

United States Population by Nativity 2014 to 2060 (Population in millions)

Native born Foreign born Percent foreign born

4168

2764 2866 3025 3151 3260 3386

423 479

569 651

723 782

133 143 158 171 182 188

3187 3345

3594 3802

3983

2014 2020 2030 2040 2050 2060

13

Numeric Change in Population and Components of Population Change 2014-2060 (In millions)

1966

1568 (797)

native-born mothers

398 (203) foreign-born

mothers 1626

981

641

Total population change Births Deaths Net international migration 2014-2060

14

Population Aged 65 and Over 2014 to 2060

46

56

74

82 88

98

15 17 21 22 22 24

Population aged 65 years and over (in millions) Percent of total population

2014 2020 2030 2040 2050 2060

15

Percent Change in Population Size by Decade 2000-2010 to 2050-2060

Total population 65 and over

39

10 8 7

6 5 5

15

31

11

7

12

2000-2010 2010-2020 2020-2030 2030-2040 2040-2050 2050-2060

16

Distribution of the Older Population by Age Group 2014 to 2060 (Percent of population 65 and over)

65 to 74 75 to 84 85 and over

2014

2030

2060 47

53

57

33

35

30

20

13

12

17

Projected Dependency Ratios 2014 to 2060

Ratio Total Dependency Youth Dependency Old-Age Dependency

100

90

80

70

60

50

40

30

20

10

0 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060

Note Old-age dependency = (Population aged 65 and overPopulation aged 18 to 64)100 Youth dependency = (Population under 18Population aged 18 to 64)100 Total dependency = ((Population aged 65 and over + Population under 18)Population aged 18 to 64)100

18

Percent Female for the Older Population by Age 2014 and 2060

2014 2060

66

56

53

57

54

51

54

60

The percentage of the older population that is female is projected to decrease slightly particularly for those 75 and over

65 years and over 65 to 74 years 75 to 84 years 85 years and over

Note The scale begins at 50 percent rather than zero

19

Percent Minority 2014 to 2060 Minority refers to everyone other than the non-Hispanic Total population 65 and over White alone population 56

38 40

45

49

53

22 24

28

34

40

45

2014 2020 2030 2040 2050 2060

20

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 9: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Why do we produce projections

Used as the base for projections of specific populations by other federal agencies National Institute on Aging elderly population for

health planning Bureau of Labor Statistics working-age population for

labor force projections National Cancer Institute projection of deaths to

project the incidence of cancer Also used for resource planning and academic

research

9

How are estimates different from projections

Estimates For dates in the past and present Based on existing data

Projections For dates in the future Based on assumptions about future demographic

trends When both an estimate and projection are

available for the same date estimates are the preferred data

10

Making National Projections

Starting Population

Births and

Immigrants

Deaths and

Emigrants Future

Population

Aging

11

2014 National Projections

Second series of projections based on the 2010 Census Projections of the US population by age sex

race Hispanic origin and nativity Covers the period from 2014 to 2060 First series of projections to incorporate

separate assumptions about the fertility of native and foreign-born women

12

00

100

200

300

400

500

600

700

800

900

1000

0

50

100

150

200

250

300

350

400

450

United States Population by Nativity 2014 to 2060 (Population in millions)

Native born Foreign born Percent foreign born

4168

2764 2866 3025 3151 3260 3386

423 479

569 651

723 782

133 143 158 171 182 188

3187 3345

3594 3802

3983

2014 2020 2030 2040 2050 2060

13

Numeric Change in Population and Components of Population Change 2014-2060 (In millions)

1966

1568 (797)

native-born mothers

398 (203) foreign-born

mothers 1626

981

641

Total population change Births Deaths Net international migration 2014-2060

14

Population Aged 65 and Over 2014 to 2060

46

56

74

82 88

98

15 17 21 22 22 24

Population aged 65 years and over (in millions) Percent of total population

2014 2020 2030 2040 2050 2060

15

Percent Change in Population Size by Decade 2000-2010 to 2050-2060

Total population 65 and over

39

10 8 7

6 5 5

15

31

11

7

12

2000-2010 2010-2020 2020-2030 2030-2040 2040-2050 2050-2060

16

Distribution of the Older Population by Age Group 2014 to 2060 (Percent of population 65 and over)

65 to 74 75 to 84 85 and over

2014

2030

2060 47

53

57

33

35

30

20

13

12

17

Projected Dependency Ratios 2014 to 2060

Ratio Total Dependency Youth Dependency Old-Age Dependency

100

90

80

70

60

50

40

30

20

10

0 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060

Note Old-age dependency = (Population aged 65 and overPopulation aged 18 to 64)100 Youth dependency = (Population under 18Population aged 18 to 64)100 Total dependency = ((Population aged 65 and over + Population under 18)Population aged 18 to 64)100

18

Percent Female for the Older Population by Age 2014 and 2060

2014 2060

66

56

53

57

54

51

54

60

The percentage of the older population that is female is projected to decrease slightly particularly for those 75 and over

65 years and over 65 to 74 years 75 to 84 years 85 years and over

Note The scale begins at 50 percent rather than zero

19

Percent Minority 2014 to 2060 Minority refers to everyone other than the non-Hispanic Total population 65 and over White alone population 56

38 40

45

49

53

22 24

28

34

40

45

2014 2020 2030 2040 2050 2060

20

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 10: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

How are estimates different from projections

Estimates For dates in the past and present Based on existing data

Projections For dates in the future Based on assumptions about future demographic

trends When both an estimate and projection are

available for the same date estimates are the preferred data

10

Making National Projections

Starting Population

Births and

Immigrants

Deaths and

Emigrants Future

Population

Aging

11

2014 National Projections

Second series of projections based on the 2010 Census Projections of the US population by age sex

race Hispanic origin and nativity Covers the period from 2014 to 2060 First series of projections to incorporate

separate assumptions about the fertility of native and foreign-born women

12

00

100

200

300

400

500

600

700

800

900

1000

0

50

100

150

200

250

300

350

400

450

United States Population by Nativity 2014 to 2060 (Population in millions)

Native born Foreign born Percent foreign born

4168

2764 2866 3025 3151 3260 3386

423 479

569 651

723 782

133 143 158 171 182 188

3187 3345

3594 3802

3983

2014 2020 2030 2040 2050 2060

13

Numeric Change in Population and Components of Population Change 2014-2060 (In millions)

1966

1568 (797)

native-born mothers

398 (203) foreign-born

mothers 1626

981

641

Total population change Births Deaths Net international migration 2014-2060

14

Population Aged 65 and Over 2014 to 2060

46

56

74

82 88

98

15 17 21 22 22 24

Population aged 65 years and over (in millions) Percent of total population

2014 2020 2030 2040 2050 2060

15

Percent Change in Population Size by Decade 2000-2010 to 2050-2060

Total population 65 and over

39

10 8 7

6 5 5

15

31

11

7

12

2000-2010 2010-2020 2020-2030 2030-2040 2040-2050 2050-2060

16

Distribution of the Older Population by Age Group 2014 to 2060 (Percent of population 65 and over)

65 to 74 75 to 84 85 and over

2014

2030

2060 47

53

57

33

35

30

20

13

12

17

Projected Dependency Ratios 2014 to 2060

Ratio Total Dependency Youth Dependency Old-Age Dependency

100

90

80

70

60

50

40

30

20

10

0 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060

Note Old-age dependency = (Population aged 65 and overPopulation aged 18 to 64)100 Youth dependency = (Population under 18Population aged 18 to 64)100 Total dependency = ((Population aged 65 and over + Population under 18)Population aged 18 to 64)100

18

Percent Female for the Older Population by Age 2014 and 2060

2014 2060

66

56

53

57

54

51

54

60

The percentage of the older population that is female is projected to decrease slightly particularly for those 75 and over

65 years and over 65 to 74 years 75 to 84 years 85 years and over

Note The scale begins at 50 percent rather than zero

19

Percent Minority 2014 to 2060 Minority refers to everyone other than the non-Hispanic Total population 65 and over White alone population 56

38 40

45

49

53

22 24

28

34

40

45

2014 2020 2030 2040 2050 2060

20

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 11: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Making National Projections

Starting Population

Births and

Immigrants

Deaths and

Emigrants Future

Population

Aging

11

2014 National Projections

Second series of projections based on the 2010 Census Projections of the US population by age sex

race Hispanic origin and nativity Covers the period from 2014 to 2060 First series of projections to incorporate

separate assumptions about the fertility of native and foreign-born women

12

00

100

200

300

400

500

600

700

800

900

1000

0

50

100

150

200

250

300

350

400

450

United States Population by Nativity 2014 to 2060 (Population in millions)

Native born Foreign born Percent foreign born

4168

2764 2866 3025 3151 3260 3386

423 479

569 651

723 782

133 143 158 171 182 188

3187 3345

3594 3802

3983

2014 2020 2030 2040 2050 2060

13

Numeric Change in Population and Components of Population Change 2014-2060 (In millions)

1966

1568 (797)

native-born mothers

398 (203) foreign-born

mothers 1626

981

641

Total population change Births Deaths Net international migration 2014-2060

14

Population Aged 65 and Over 2014 to 2060

46

56

74

82 88

98

15 17 21 22 22 24

Population aged 65 years and over (in millions) Percent of total population

2014 2020 2030 2040 2050 2060

15

Percent Change in Population Size by Decade 2000-2010 to 2050-2060

Total population 65 and over

39

10 8 7

6 5 5

15

31

11

7

12

2000-2010 2010-2020 2020-2030 2030-2040 2040-2050 2050-2060

16

Distribution of the Older Population by Age Group 2014 to 2060 (Percent of population 65 and over)

65 to 74 75 to 84 85 and over

2014

2030

2060 47

53

57

33

35

30

20

13

12

17

Projected Dependency Ratios 2014 to 2060

Ratio Total Dependency Youth Dependency Old-Age Dependency

100

90

80

70

60

50

40

30

20

10

0 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060

Note Old-age dependency = (Population aged 65 and overPopulation aged 18 to 64)100 Youth dependency = (Population under 18Population aged 18 to 64)100 Total dependency = ((Population aged 65 and over + Population under 18)Population aged 18 to 64)100

18

Percent Female for the Older Population by Age 2014 and 2060

2014 2060

66

56

53

57

54

51

54

60

The percentage of the older population that is female is projected to decrease slightly particularly for those 75 and over

65 years and over 65 to 74 years 75 to 84 years 85 years and over

Note The scale begins at 50 percent rather than zero

19

Percent Minority 2014 to 2060 Minority refers to everyone other than the non-Hispanic Total population 65 and over White alone population 56

38 40

45

49

53

22 24

28

34

40

45

2014 2020 2030 2040 2050 2060

20

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 12: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

2014 National Projections

Second series of projections based on the 2010 Census Projections of the US population by age sex

race Hispanic origin and nativity Covers the period from 2014 to 2060 First series of projections to incorporate

separate assumptions about the fertility of native and foreign-born women

12

00

100

200

300

400

500

600

700

800

900

1000

0

50

100

150

200

250

300

350

400

450

United States Population by Nativity 2014 to 2060 (Population in millions)

Native born Foreign born Percent foreign born

4168

2764 2866 3025 3151 3260 3386

423 479

569 651

723 782

133 143 158 171 182 188

3187 3345

3594 3802

3983

2014 2020 2030 2040 2050 2060

13

Numeric Change in Population and Components of Population Change 2014-2060 (In millions)

1966

1568 (797)

native-born mothers

398 (203) foreign-born

mothers 1626

981

641

Total population change Births Deaths Net international migration 2014-2060

14

Population Aged 65 and Over 2014 to 2060

46

56

74

82 88

98

15 17 21 22 22 24

Population aged 65 years and over (in millions) Percent of total population

2014 2020 2030 2040 2050 2060

15

Percent Change in Population Size by Decade 2000-2010 to 2050-2060

Total population 65 and over

39

10 8 7

6 5 5

15

31

11

7

12

2000-2010 2010-2020 2020-2030 2030-2040 2040-2050 2050-2060

16

Distribution of the Older Population by Age Group 2014 to 2060 (Percent of population 65 and over)

65 to 74 75 to 84 85 and over

2014

2030

2060 47

53

57

33

35

30

20

13

12

17

Projected Dependency Ratios 2014 to 2060

Ratio Total Dependency Youth Dependency Old-Age Dependency

100

90

80

70

60

50

40

30

20

10

0 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060

Note Old-age dependency = (Population aged 65 and overPopulation aged 18 to 64)100 Youth dependency = (Population under 18Population aged 18 to 64)100 Total dependency = ((Population aged 65 and over + Population under 18)Population aged 18 to 64)100

18

Percent Female for the Older Population by Age 2014 and 2060

2014 2060

66

56

53

57

54

51

54

60

The percentage of the older population that is female is projected to decrease slightly particularly for those 75 and over

65 years and over 65 to 74 years 75 to 84 years 85 years and over

Note The scale begins at 50 percent rather than zero

19

Percent Minority 2014 to 2060 Minority refers to everyone other than the non-Hispanic Total population 65 and over White alone population 56

38 40

45

49

53

22 24

28

34

40

45

2014 2020 2030 2040 2050 2060

20

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 13: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

00

100

200

300

400

500

600

700

800

900

1000

0

50

100

150

200

250

300

350

400

450

United States Population by Nativity 2014 to 2060 (Population in millions)

Native born Foreign born Percent foreign born

4168

2764 2866 3025 3151 3260 3386

423 479

569 651

723 782

133 143 158 171 182 188

3187 3345

3594 3802

3983

2014 2020 2030 2040 2050 2060

13

Numeric Change in Population and Components of Population Change 2014-2060 (In millions)

1966

1568 (797)

native-born mothers

398 (203) foreign-born

mothers 1626

981

641

Total population change Births Deaths Net international migration 2014-2060

14

Population Aged 65 and Over 2014 to 2060

46

56

74

82 88

98

15 17 21 22 22 24

Population aged 65 years and over (in millions) Percent of total population

2014 2020 2030 2040 2050 2060

15

Percent Change in Population Size by Decade 2000-2010 to 2050-2060

Total population 65 and over

39

10 8 7

6 5 5

15

31

11

7

12

2000-2010 2010-2020 2020-2030 2030-2040 2040-2050 2050-2060

16

Distribution of the Older Population by Age Group 2014 to 2060 (Percent of population 65 and over)

65 to 74 75 to 84 85 and over

2014

2030

2060 47

53

57

33

35

30

20

13

12

17

Projected Dependency Ratios 2014 to 2060

Ratio Total Dependency Youth Dependency Old-Age Dependency

100

90

80

70

60

50

40

30

20

10

0 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060

Note Old-age dependency = (Population aged 65 and overPopulation aged 18 to 64)100 Youth dependency = (Population under 18Population aged 18 to 64)100 Total dependency = ((Population aged 65 and over + Population under 18)Population aged 18 to 64)100

18

Percent Female for the Older Population by Age 2014 and 2060

2014 2060

66

56

53

57

54

51

54

60

The percentage of the older population that is female is projected to decrease slightly particularly for those 75 and over

65 years and over 65 to 74 years 75 to 84 years 85 years and over

Note The scale begins at 50 percent rather than zero

19

Percent Minority 2014 to 2060 Minority refers to everyone other than the non-Hispanic Total population 65 and over White alone population 56

38 40

45

49

53

22 24

28

34

40

45

2014 2020 2030 2040 2050 2060

20

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 14: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Numeric Change in Population and Components of Population Change 2014-2060 (In millions)

1966

1568 (797)

native-born mothers

398 (203) foreign-born

mothers 1626

981

641

Total population change Births Deaths Net international migration 2014-2060

14

Population Aged 65 and Over 2014 to 2060

46

56

74

82 88

98

15 17 21 22 22 24

Population aged 65 years and over (in millions) Percent of total population

2014 2020 2030 2040 2050 2060

15

Percent Change in Population Size by Decade 2000-2010 to 2050-2060

Total population 65 and over

39

10 8 7

6 5 5

15

31

11

7

12

2000-2010 2010-2020 2020-2030 2030-2040 2040-2050 2050-2060

16

Distribution of the Older Population by Age Group 2014 to 2060 (Percent of population 65 and over)

65 to 74 75 to 84 85 and over

2014

2030

2060 47

53

57

33

35

30

20

13

12

17

Projected Dependency Ratios 2014 to 2060

Ratio Total Dependency Youth Dependency Old-Age Dependency

100

90

80

70

60

50

40

30

20

10

0 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060

Note Old-age dependency = (Population aged 65 and overPopulation aged 18 to 64)100 Youth dependency = (Population under 18Population aged 18 to 64)100 Total dependency = ((Population aged 65 and over + Population under 18)Population aged 18 to 64)100

18

Percent Female for the Older Population by Age 2014 and 2060

2014 2060

66

56

53

57

54

51

54

60

The percentage of the older population that is female is projected to decrease slightly particularly for those 75 and over

65 years and over 65 to 74 years 75 to 84 years 85 years and over

Note The scale begins at 50 percent rather than zero

19

Percent Minority 2014 to 2060 Minority refers to everyone other than the non-Hispanic Total population 65 and over White alone population 56

38 40

45

49

53

22 24

28

34

40

45

2014 2020 2030 2040 2050 2060

20

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 15: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Population Aged 65 and Over 2014 to 2060

46

56

74

82 88

98

15 17 21 22 22 24

Population aged 65 years and over (in millions) Percent of total population

2014 2020 2030 2040 2050 2060

15

Percent Change in Population Size by Decade 2000-2010 to 2050-2060

Total population 65 and over

39

10 8 7

6 5 5

15

31

11

7

12

2000-2010 2010-2020 2020-2030 2030-2040 2040-2050 2050-2060

16

Distribution of the Older Population by Age Group 2014 to 2060 (Percent of population 65 and over)

65 to 74 75 to 84 85 and over

2014

2030

2060 47

53

57

33

35

30

20

13

12

17

Projected Dependency Ratios 2014 to 2060

Ratio Total Dependency Youth Dependency Old-Age Dependency

100

90

80

70

60

50

40

30

20

10

0 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060

Note Old-age dependency = (Population aged 65 and overPopulation aged 18 to 64)100 Youth dependency = (Population under 18Population aged 18 to 64)100 Total dependency = ((Population aged 65 and over + Population under 18)Population aged 18 to 64)100

18

Percent Female for the Older Population by Age 2014 and 2060

2014 2060

66

56

53

57

54

51

54

60

The percentage of the older population that is female is projected to decrease slightly particularly for those 75 and over

65 years and over 65 to 74 years 75 to 84 years 85 years and over

Note The scale begins at 50 percent rather than zero

19

Percent Minority 2014 to 2060 Minority refers to everyone other than the non-Hispanic Total population 65 and over White alone population 56

38 40

45

49

53

22 24

28

34

40

45

2014 2020 2030 2040 2050 2060

20

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 16: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Percent Change in Population Size by Decade 2000-2010 to 2050-2060

Total population 65 and over

39

10 8 7

6 5 5

15

31

11

7

12

2000-2010 2010-2020 2020-2030 2030-2040 2040-2050 2050-2060

16

Distribution of the Older Population by Age Group 2014 to 2060 (Percent of population 65 and over)

65 to 74 75 to 84 85 and over

2014

2030

2060 47

53

57

33

35

30

20

13

12

17

Projected Dependency Ratios 2014 to 2060

Ratio Total Dependency Youth Dependency Old-Age Dependency

100

90

80

70

60

50

40

30

20

10

0 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060

Note Old-age dependency = (Population aged 65 and overPopulation aged 18 to 64)100 Youth dependency = (Population under 18Population aged 18 to 64)100 Total dependency = ((Population aged 65 and over + Population under 18)Population aged 18 to 64)100

18

Percent Female for the Older Population by Age 2014 and 2060

2014 2060

66

56

53

57

54

51

54

60

The percentage of the older population that is female is projected to decrease slightly particularly for those 75 and over

65 years and over 65 to 74 years 75 to 84 years 85 years and over

Note The scale begins at 50 percent rather than zero

19

Percent Minority 2014 to 2060 Minority refers to everyone other than the non-Hispanic Total population 65 and over White alone population 56

38 40

45

49

53

22 24

28

34

40

45

2014 2020 2030 2040 2050 2060

20

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 17: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Distribution of the Older Population by Age Group 2014 to 2060 (Percent of population 65 and over)

65 to 74 75 to 84 85 and over

2014

2030

2060 47

53

57

33

35

30

20

13

12

17

Projected Dependency Ratios 2014 to 2060

Ratio Total Dependency Youth Dependency Old-Age Dependency

100

90

80

70

60

50

40

30

20

10

0 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060

Note Old-age dependency = (Population aged 65 and overPopulation aged 18 to 64)100 Youth dependency = (Population under 18Population aged 18 to 64)100 Total dependency = ((Population aged 65 and over + Population under 18)Population aged 18 to 64)100

18

Percent Female for the Older Population by Age 2014 and 2060

2014 2060

66

56

53

57

54

51

54

60

The percentage of the older population that is female is projected to decrease slightly particularly for those 75 and over

65 years and over 65 to 74 years 75 to 84 years 85 years and over

Note The scale begins at 50 percent rather than zero

19

Percent Minority 2014 to 2060 Minority refers to everyone other than the non-Hispanic Total population 65 and over White alone population 56

38 40

45

49

53

22 24

28

34

40

45

2014 2020 2030 2040 2050 2060

20

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 18: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Projected Dependency Ratios 2014 to 2060

Ratio Total Dependency Youth Dependency Old-Age Dependency

100

90

80

70

60

50

40

30

20

10

0 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060

Note Old-age dependency = (Population aged 65 and overPopulation aged 18 to 64)100 Youth dependency = (Population under 18Population aged 18 to 64)100 Total dependency = ((Population aged 65 and over + Population under 18)Population aged 18 to 64)100

18

Percent Female for the Older Population by Age 2014 and 2060

2014 2060

66

56

53

57

54

51

54

60

The percentage of the older population that is female is projected to decrease slightly particularly for those 75 and over

65 years and over 65 to 74 years 75 to 84 years 85 years and over

Note The scale begins at 50 percent rather than zero

19

Percent Minority 2014 to 2060 Minority refers to everyone other than the non-Hispanic Total population 65 and over White alone population 56

38 40

45

49

53

22 24

28

34

40

45

2014 2020 2030 2040 2050 2060

20

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 19: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Percent Female for the Older Population by Age 2014 and 2060

2014 2060

66

56

53

57

54

51

54

60

The percentage of the older population that is female is projected to decrease slightly particularly for those 75 and over

65 years and over 65 to 74 years 75 to 84 years 85 years and over

Note The scale begins at 50 percent rather than zero

19

Percent Minority 2014 to 2060 Minority refers to everyone other than the non-Hispanic Total population 65 and over White alone population 56

38 40

45

49

53

22 24

28

34

40

45

2014 2020 2030 2040 2050 2060

20

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 20: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Percent Minority 2014 to 2060 Minority refers to everyone other than the non-Hispanic Total population 65 and over White alone population 56

38 40

45

49

53

22 24

28

34

40

45

2014 2020 2030 2040 2050 2060

20

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 21: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

India

Indonesia

China

Russia

United States

Poland

Ukraine

Canada

United Kingdom

Spain

France

Italy

Germany

Japan

World

Percent 65 Years and Over in Selected Countries 2014 and 2050

2014 2050

World

Japan

6

7

10

13

15

15

16

17

18

18

18

21

21

8

26

Germany

Italy

France

Spain

United Kingdom Developed

Canada Countries Ukraine

Poland

United States

Russia

China Largest

Indonesia Developing Countries India 15

19

27

26

22

32

29

26

24

31

26

31

30

17

21

40

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 22: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Summary

The US population is projected to increase from 319 million to 417 million between 2014 and 2060 growing more slowly in future decades than in the recent past By 2060 nearly one-in-five of the nationrsquos

total population is projected to be foreign born

22

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 23: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Summary (continued) The older population is projected to more

than double growing from 46 million in 2014 to 98 million in 2060 Growth in the older population will be driven

by the aging of the baby boomers over the next two decades By 2030 one in five people living in the United States will

be 65 years or older

23

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 24: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Summary (continued) Despite the increase in the share of the US

population that is in the older ages the nation is projected to remain one of the youngest developed countries in the world

24

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 25: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml

25

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 26: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Contact Information

Jennifer Ortman

jennifermortmancensusgov

Projections Branch

(301) 763-2428

httpwwwcensusgovtopicspopulationpopulation-projectionshtml

26

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 27: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 28: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Big Trends That Are Reshaping Key US Communities

Mark Hugo Lopez Director of Hispanic Research

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 29: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Most Say Racial Ethnic Diversity Makes the US a Better Place to Live

Increasing number of people of many different races ethnic groups andnationalities in US make country a hellip

Better place 57

Worse place 8

Doesnt make difference

34

Source Pew Research Center survey of US adults conducted Aug 27-Oct 4 2015

December 9 2016 wwwpewresearchorg 29

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 30: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Big Trends among US Hispanics

US Latino population growth dispersion slowing US births to Hispanic parents now drive Hispanic population growth not immigration Foreign-born share among Hispanics is in decline

Half of US-born Latinos are under age 19 A growing share of Latinos live in English only households Record number of young Latinos are attending college

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 31: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

US Hispanic Population Reaches New High

In millions

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 32: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

US Hispanic Population Growth Slows Sharply Since 2007

Average annual growth rate

Note The Great Recession began in December 2007 and ended in June 2009 Source Pew Research Center tabulations of US Census Bureau population estimates ldquoUS Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recessionrdquo

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 33: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger

among Hispanics

Younger Millennial Gen X Boomer SilentGreatest than 18 adults (18-33) (34-49) (50-68) (69 and older)

US born 9 347 27 14

Foreign 24 7born 6 26 37

Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 34: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

About Three-Quarters of Hispanic Millennials are Proficient in English

among Hispanics

32 35

48

50

12 1

Do not speak English

Speak English less than very well

35 3736

19 22 12 95

27 Speak 37 English 28 very well

Speak only 20 20 16 English at home

Proficient in English

Silent Ages Millennial adults Gen X Boomer Greatest

5 to 17 (18-33) (34-49) (50-68) (69+) Note Respondents are asked if they speak a language besides English at home If they answer yes they are asked how well they speak English Figures may not add to 100 due to rounding Source Pew Research Center analysis of 2014 American Community Survey (IPUMS) ldquoThe Nationrsquos Latino Population Is Defined by Its Youthrdquo

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 35: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Big Trends among Asian Americans

Asian Americans are diverse Asian community is countryrsquos fastest growing group

Among Asian American adults three-quarters are immigrants Arrival of new immigrants from Asia is driving population growth not births

Asian Americans have the highest intermarriage rate

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 36: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

US Asian Groups 2013

Population in thousands

Chinese Filipino

Indian Vietnamese

Korean Japanese

Pakistani Cambodian

Hmong Thai

Laotian Bangladeshi

Burmese Indonesian

Nepalese Sri Lankan

Bhutanese Malaysian Mongolian

of Asians

4520 239 3649 193

3461 183 1907 101

1769 94 1447 76

481 25 323 17 286 15 275 15 261

170 09 14

136 07 112 06 99 05 54 32 02

03

32 02 18 01

Source Pew Research Center analysis of Census Bureau data

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 37: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups

of the Asian-American population that is hellip 100

50

0

61 52 50 44 47

38

20 12 10 8

34

28 30 37 24 28

23 24 24 24

3 17 18 19

18 22

22 20 20 19 Filipino

Chinese

Japanese

1920 1930 1940 1950 1960 1970 1980 1990 2000 2013

Source Pew Research Center analysis of Census Bureau data

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 38: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

US Asian Population Grew 65 Since 2000

14657

19659

114 147 182 265 255 321 980 1539

3500

6909

11899

Asian-American population (alone and in combination) in thousands

1900 10 20 30 40 50 60 70 80 90 2000 2014

Source Pew Research Center analysis of Census Bureau data

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 39: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013

Sources of population change from 2000-2013 in millions

US births Immigration

126

31 44

71

Asians Hispanics

Source Pew Research Center analysis of Census Bureau data

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 40: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Intermarriage Rates by Race and Ethnicity

of Newlyweds Married to Someone of a Different Race or Ethnicity

277257

171

94

White Black Hispanic Asian

Source Pew Research Center analysis of 2010 ACS Integrated Public Use Microdata Sample (IPUMS) files

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 41: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Big Trends among Immigrants

US immigrant population is growing ndash in number and share Asia is now the biggest sender of immigrants Most immigrants are in the US legally US unauthorized immigrant population has stabilized

Immigrants from Asia are better educated than immigrants from Mexico or Central America

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 42: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

US Immigrant Population Reached 45 million in 2015 Projected to be 782 Million in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 43: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

US Foreign-Born Share Projected to Hit Record Milestone in 2065

Source Gibson and Jung (2006) for 1850 to 1890 Edmonston and Passel (1994) estimates for 1900-1955 Pew Research Center estimates for 1960-2015 based on adjusted census data Pew Research Center projections for 2015-2065

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 44: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Highest share of immigrants in Southwest large cities

foreign born by county 2010-2014

Source American Community Survey 2010-2014 5-year estimates via American FactFinder

December 9 2016 wwwpewresearchorg 44

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 45: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

2013

Among new immigrant arrivals Asians outnumber Hispanics

of immigrants arriving to the US in each year who are hellip

60

20

30

40

50

Asian

Hispanic

10

0 2001 2003 2005 2007 2009 2011 2014

Note Figures for 2001-2005 based on household population excluding group quarters 2014 figure includes arrivals from Jan 1-Apr 1 2014 Race and ethnicity based on self-reports Asians include only non-Hispanics Hispanics are of any race

Source Pew Research Center tabulations of 2001-2014 American Community Surveys (IPUMS)

December 9 2016 wwwpewresearchorg 45

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 46: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Latin American Asian Immigrants Make Up Most of Post-1965 Immigration

Source For 1965-2015 Pew Research Center estimates based on adjusted census data for 1840-1919 Office of Immigration Statistics Yearbook of Immigration Statistics 2008 Table 2

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 47: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Largest Immigrant Group in Each State

Source Estimates for the countries of origin come from Pew Research Center tabulations of the 1950 decennial census Total population and foreign-born population estimates come from the US Census Bureau ldquoStatistics on the Foreign-Born Population of the United States 1850-2000rdquo

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 48: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Largest Immigrant Group in Each State

Source Pew Research Center tabulations of the 2013 American Community Survey (IPUMS)

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 49: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

US foreign-born population includes variety of groups

Source Pew Research Center estimates based on residual methodology applied to 2014 American Community Survey

wwwpewresearchorg 49

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 50: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

US Unauthorized immigrant population stable since 2009

wwwpewresearchorg 50

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 51: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Education Characteristics of Recent Immigrants by Race and Ethnicity 2010

Less than College College +

35 65Asian

42 58White

62 38Black

84 16Hispanic

Source Pew Research Center 2012 Asian-American Survey

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 52: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Contact Information

Mark Hugo Lopez Director of Hispanic Research

mlopezpewresearchorg

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 53: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 54: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Mapping Americarsquos Futures The Growing Diversity of Diversity

in the United States

Rolf Pendall PhD Co-director Metropolitan Housing amp Communities Policy Center

Presentation to the Federal Trade Commission

December 6 2016

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 55: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Overview

Methods How the Urban Institute uses Census Bureau projections to provide

insights about local population change

Looking toward 2030 Seniors are growing everywhere but non-seniors arenrsquot

Non-whites are growing everywhere but white non-Hispanics arenrsquot

The result in 2030 will be a nation whose sub-national population landscape remains ldquodiversely diverserdquo

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 56: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

56

How Mapping Americarsquos Futures works

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 57: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

We start with the Census Bureaursquos mid-range population projectionshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 58: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)

US states by life expectancy at birth 2005

Net migration of people born 1976-95 from 2000-15

Sources life expectancy original data from Measure of Americaldquo 2008-09 map by Tasty Cakes CC-BY-30 httpscommonswikimediaorgwikiFileUS_states_by_life_exp ectancysvg Teen birth rates Centers for Disease Control Preventing Teen Pregnancy in the US-CDC Vital Signs-April 2011pdf available at httpscommonswikimediaorgwikiFileUS_teen_birth_rates_b y_state_per_1000_girls_aged_15-19_years_2009png Migration US Census 2000 American Community Survey 2015 via Steven Ruggles Katie Genadek Ronald Goeken Josiah Grover and Matthew Sobek Integrated Public Use Microdata Series Version 60 [Machine-readable database] Minneapolis University of Minnesota 2015

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 59: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo

Note Images from on-line tool still are based on the first version of Mapping Americarsquos Futures which uses 2012 US Census Bureau projections An updated version of Mapping Americarsquos Futures will be released in 2017

httpappsurbanorgfeaturesm apping-americas-futures

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 60: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip

httpappsurbanorgfeaturesm apping-americas-futures

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 61: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

hellipso users can explore the impact of changing assumptions on population change

httpappsurbanorgfeaturesm apping-americas-futures

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 62: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

All the data are freely downloadable

httpappsurbanorgfeaturesmapping-americas-futures

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 63: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

63

What the latest update of Mapping Americarsquos Futures suggests about aging and

racialethnic diversity across the US

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 64: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies

Source Mapping Americarsquos Futures 82015 vintage all average scenario

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 65: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

A few big metropolitan areas expect 1-25M new residents between 2015 and 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 66: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling

Source Mapping Americarsquos Futures 82015 vintage all average scenario

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 67: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

But under-65 population will decline or grow very little in large swaths of the US

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 68: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Resulting in great diversity in the percent seniors by the year 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 69: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 70: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 71: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents

Source Mapping Americarsquos Futures 82015 vintage all average scenario

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 72: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

White non-Hispanic population will decline in much of the US from 2015 to 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 73: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

Resulting in great diversity in the percent white non-Hispanic by 2030

Source Mapping Americarsquos Futures 82015 vintage all average scenario

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 74: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

74

Concluding thoughts about aging and diversity

The US is aging everywherehellip But some areas have been rejuvenated by migration especially from

abroad while others are markedly older because more young people have moved out than in

And apart from a few rural areas over two-thirds of residents will still be under 65 making the future one of age diversity

The US is getting more racially and ethnically diversehellip But areas with faster growth from migration and births are diversifying

faster than those with persistent outmigration and higher percentages of seniors

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 75: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

THE CHANGING DEMOGRAPHICS OF US CONSUMERS

Jennifer Ortman US Census Bureau Mark Lopez Pew Research Center Rolf Pendall Urban Institute

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76
Page 76: THE CHANGING CONSUMER DEMOGRAPHICSPopulation Jennifer M. Ortman The Changing Consumer Demographics: An FTC Workshop December 6, 2016 This presentation is released to inform interested

THE CHANGING CONSUMER

DEMOGRAPHICS An FTC Workshop - December 6 2016

  • Slide Number 1
  • Welcome
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Changing Demographics of the US Population
  • Slide Number 5
  • Overview
  • What data do we produce
  • What data do we produce
  • Why do we produce projections
  • How are estimates different from projections
  • Making National Projections
  • 2014 National Projections
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Summary
  • Summary (continued)
  • Summary (continued)
  • Accessing Projections Datahttpwwwcensusgovtopicspopulationpopulation-projectionshtml
  • Contact Information
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 28
  • Most Say Racial Ethnic Diversity Makes the US a Better Place to Live
  • Big Trends among US Hispanics
  • Slide Number 31
  • US Hispanic Population Growth Slows Sharply Since 2007
  • Nearly Three-Quarters of US-born Latinos are Millennialsmdashor Younger
  • About Three-Quarters of Hispanic Millennials are Proficient in English
  • Big Trends among Asian Americans
  • US Asian Groups 2013
  • A Century of Change for Three of the Nationrsquos Oldest Asian Origin Groups
  • US Asian Population Grew 65 Since 2000
  • Over 1 million more Asian Immigrants than Asian Newborns from 2000-2013
  • Slide Number 40
  • Big Trends among Immigrants
  • Slide Number 42
  • Slide Number 43
  • Highest share of immigrants in Southwest large cities
  • Among new immigrant arrivals Asians outnumber Hispanics
  • Latin American Asian Immigrants Make Up Most of Post-1965 Immigration
  • Largest Immigrant Group in Each State
  • Largest Immigrant Group in Each State
  • US foreign-born population includes variety of groups
  • US Unauthorized immigrant population stable since 2009
  • Education Characteristics of Recent Immigrantsby Race and Ethnicity 2010
  • Slide Number 52
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Mapping Americarsquos FuturesThe Growing Diversity of Diversity in the United States
  • Overview
  • How Mapping Americarsquos Futures works
  • We start with the Census Bureaursquos mid-range population projectionshellip
  • hellipthen assess variations in county and state age- and race-specific birth deaths and net migration (2000s)
  • Accounting for variations in birth death and migration we distribute Census projections to counties aggregating to 740 ldquocommuting zonesrdquo
  • We then vary our assumptions about birth death and migration rates to create 27 scenarioshellip
  • hellipso users can explore the impact of changing assumptions on population change
  • All the data are freely downloadable
  • What the latest update of Mapping Americarsquos Futures suggests about aging and racialethnic diversity across the US
  • Variation in growth rates with Midwest amp rural loss gains in coastal areas Sunbelt and the Rockies
  • A few big metropolitan areas expect 1-25M new residents between 2015 and 2030
  • Senior population will rise everywhere 2015-30 often by over 50 sometimes more than doubling
  • But under-65 population will decline or grow very little in large swaths of the US
  • Resulting in great diversity in the percent seniors by the year 2030
  • Hispanics are growing everywhere except rural areas with older predominantly Hispanic populations
  • Broad growth in the (small) ldquoother non-Hispanicrdquo populationmdashmany complex reasons
  • Black non-Hispanic growth fastest in TX FL ATL Charlotte and rural areas with few black residents
  • White non-Hispanic population will decline in much of the US from 2015 to 2030
  • Resulting in great diversity in the percent white non-Hispanic by 2030
  • Concluding thoughts about aging and diversity
  • THE CHANGING DEMOGRAPHICS OF US CONSUMERS
  • Slide Number 76