the candidate experience - risks, rewards, opportunities
TRANSCRIPT
The Candidate ExperienceRisks, Rewards & Opportunities
Hello
• Howard Weintraub
• Nuuvo-B2E
• Canadian Lead – Candidate Experience Awards
• @howiew
Information to cover
• What is the Candidate Experience?
• Why do we care?
• Opportunities and Risks
• Things to think about
• The CandEs – Candidate Experience Awards
• Panel: 2014 CandE Winners
Candidate Experience - defined
Recruiting, screening and hiring processes from the perspective of participants who, historically,
have had the least amount of influence
– the candidate.
Why do we care?
• Recruiters/Talent Acquisition professionals do not WANT to purposely treat candidates poorly.
• It’s a result of
• Resources
• Time
• Volume
• Processes
• Technologies
ASSUMPTION
A business that treats its candidates well
– even those not hired –
benefits in measurable ways
and should be recognized….
• No data
• No agreement on definition or practices about treating candidates well.
The CandEs – Candidate Experience Awards
• 2010 - Talent Board – founding non-profit of the CandEs
• Completed 4th year - Inaugural awards in 2011
• All council members are volunteers
• NO COST to participate - Sponsor driven
• Anonymous entries
• Only winners are publicized
• Annual symposium (inaugurated 2014)
• Benchmark and survey data provided to participants
• Whitepaper published and made available for download to public.
Benefits of a positive Candidate Experience
• Re-applies• 95% would re-apply
• Increased referrals• 96.9% would refer someone to apply
• Boost customer affinity• Increase sales, organizational performance
• 23% would increase their customer status
• Enhance reputation/employer brand• Positive sharing/ambassadors
• 82.3% would share with their inner circle
• 50.5% would blog or socialize their positive experience
• Positive spillover to employee engagement* from 2014 CandEs candidate survey
Risks of a negative Candidate Experience
• Fewer re-applies• 72.8% would NOT re-apply
• Fewer referrals• > 34% would refer others
• Decreased customer affinity• sales, organizational performance
• 9% who are customers would leave
• Diminished reputation/employer brand• Negative sharing/critics
• 32% would be willing to speak out publicly about a negative experience.
• Negative spillover to employee engagement
* from 2014 CandEs candidate survey
Candidate Experience Phases (Touchpoints)
1. Candidate Attraction
• Research materials, available content, branding
2. Expression of Interest
• Application processes, formats, technologies
3. Candidate Dispositioning
• How employers inform candidates deemed “not qualified”, if at all (black hole?)
4. Candidate Evaluation
• Actions and content employers use when evaluating candidates
5. Candidate Selection
• How employers engage with selected candidates for offers (Onboarding)
Characteristics to think about
• Sourcing channels/methods
• Valuable recruiting content
• Transparency/authenticity
• Setting expectations
• Privacy Commitments
• Length of time to apply
• Asking for candidate feedback
• Thanking candidate for applying
• Providing status updates/feedback
• Dispositioning qualified candidates
• Dispositioning unqualified candidates
• Applicant tracking systems
• Types of screening questions
• Screening & testing vehicles
• Interview types & quality
• Interview job relevance
• Number of interviews
• Onboarding methods & quality
The CandEs – Candidate Experience Awards
• The CandEs process• A competition
• Provide participants with confidential and specific feedback on how they can improve their candidate experience.
• Opportunity to benchmark their candidate experience against other companies
• 3 steps:1. Application to participate - thecandidateexperienceawards.org
2. Qualify
3. 3rd party candidate survey – to see what their candidates really think of their process
Awareness and Adoption is growing fast!
0
50
100
150
200
250
2011 2012 2013 2014
71
90
138
205
5
37
64 62
North AmericanParticipation Levels
Company Registrations Completed Round One Completed Round Two Winners
Valuable, industry leading data
11,500
17,500
46,000
96,000
0
20,000
40,000
60,000
80,000
100,000
120,000
2011 2012 2013 2014
# Candidate Surveys
# Candidate Surveys
170,000+
Candidates
surveyed in 4
years!
For more info about The CandEs
@TheCandEs
facebook.com/CandEAwards
Search Groups: “Candidate Experience Awards”
@howiew