the business pitch

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Copyright © 2010 iConnect Lab Inc. All rights reserved. The Business Pitch

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This is a summary of the Investor Business Pitch based on Guy Kawasaki's book 'The Art of the Start'

TRANSCRIPT

Page 1: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

The Business Pitch

Page 2: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

1. Title

2. Problem

3. Solution

4. Business Model

5. Magic Sauce

6. Marketing and Sales

7. Competition

8. Team

9. Financial Projections

10. Current Status/Timeline

Page 3: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

1. Title

Page 4: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Organization name Your nameYour titleContact info (email/phone)

Page 5: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

2. Problem

Page 6: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Goal: Get buy in.

Page 7: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

3. Solution

Page 8: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

How are you solving the problem? What is your product?What is your value proposition?

Page 9: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

For Example:We are a discount shoe website. We have written software that searches all other show sites and collates their price quotes into one view.

Page 10: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Page 11: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

4. Business Model

Page 12: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

How you make money?Who pays you?Your channels of distributionYour gross margin

Page 13: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Page 14: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Page 15: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Who will pay you?

Page 16: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Page 17: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Page 18: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Page 19: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Page 20: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Channel:How to deliver your product?

Page 21: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Web

Page 22: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Retailer/Distributor

Page 23: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Sales Rep

Page 24: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

5. Magic Sauce

Page 25: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Magic sauce behind your product or services.

Page 26: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Page 27: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Page 28: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

6. Marketing and Sales

Page 29: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

How you are going to reach the customers?What is your go to market strategy?What is your customer buying cycle?How much does it cost?

Page 30: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

What is your market?

Page 31: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Page 32: The Business Pitch

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Existing Market

Page 33: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

W

Page 34: The Business Pitch

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Re-segmented Market

Page 35: The Business Pitch

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Moo Card

Page 36: The Business Pitch

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Page 37: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

New Market

Page 38: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

iPad

Page 39: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Bring the love back

Page 40: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Page 41: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

7. Competitions

Page 42: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Complete view of competitive landscape.

Page 43: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Page 44: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Page 45: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

8. The Team

Page 46: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Management TeamBoard of DirectorsBoard of Advisors.Major investors.

Page 47: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

9. Financial Projection

Page 48: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

5-year forecast including revenue, cost, profit, number of customers and conversion rate.

Page 49: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

10. Current Status and Timeline

Page 50: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Where are you at?What is the near future looks like?How you will use the seed money?

Page 51: The Business Pitch

Copyright © 2010 iConnect Lab Inc. All rights reserved.

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