the business pitch
DESCRIPTION
This is a summary of the Investor Business Pitch based on Guy Kawasaki's book 'The Art of the Start'TRANSCRIPT
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The Business Pitch
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1. Title
2. Problem
3. Solution
4. Business Model
5. Magic Sauce
6. Marketing and Sales
7. Competition
8. Team
9. Financial Projections
10. Current Status/Timeline
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1. Title
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Organization name Your nameYour titleContact info (email/phone)
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2. Problem
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Goal: Get buy in.
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3. Solution
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How are you solving the problem? What is your product?What is your value proposition?
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For Example:We are a discount shoe website. We have written software that searches all other show sites and collates their price quotes into one view.
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4. Business Model
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How you make money?Who pays you?Your channels of distributionYour gross margin
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Who will pay you?
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Channel:How to deliver your product?
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Web
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Retailer/Distributor
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Sales Rep
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5. Magic Sauce
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Magic sauce behind your product or services.
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6. Marketing and Sales
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How you are going to reach the customers?What is your go to market strategy?What is your customer buying cycle?How much does it cost?
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What is your market?
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Existing Market
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W
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Re-segmented Market
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Moo Card
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New Market
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iPad
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Bring the love back
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7. Competitions
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Complete view of competitive landscape.
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8. The Team
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Management TeamBoard of DirectorsBoard of Advisors.Major investors.
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9. Financial Projection
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5-year forecast including revenue, cost, profit, number of customers and conversion rate.
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10. Current Status and Timeline
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Where are you at?What is the near future looks like?How you will use the seed money?
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http://bit.ly/winter2010e