the brand of you for interior designers

The Brand of Youfor interior designers

The

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“I’m passionate about design,

writing and people.” Jenny Schrank

Principal PushPoint Marketing

The

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Aga Artka Founder Aga Artka Interior Design

“It all started with a dream.”

EDUCATIONCREATIVITYPASSION

State of the Industry

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State of Construction

“Employment in construction continued to trend upward in October (+12,000), bringing the current 12-month net job gain to 231,000.

Data obtained from Bureau of Labor Statistics

Employment in construction continued to trend upward in October (+12,000), bringing the current 12-month net job gain to 231,000. Within the sector, employment in residential specialty trade contractors continued to trend up in October (+10,000), and job gains totaled 81,000 over the year.

4,500

5,000

5,500

6,000

6,500

7,000

7,500

8,000

8,500

Jan-03 Jan-05 Jan-07 Jan-09 Jan-11 Jan-13

Employment in construction

October 2014 Level: 6,095OTM Change: 12

Bureau of Labor Statistics, Current Employment Statistics survey, November 07, 2014.Shaded area represents recession as denoted by the National Bureau of Economic Research. Most recent 2 months of data are preliminary.* denotes significance.

January 2003–October 2014Seasonally adjusted, in thousands

Construction

CES Highlights

Release Date: November 7, 2014

Summary Mining & Logging Construction Manufacturing

Trade: Wholesale

Retail

Transp., Warehousing

& Utilities Information Financial

Activities

Professional & Business

Services

Private Education & Health Services

Leisure & Hospitality

Other Services Government

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Interior Designers by Years of Experience

AGE

EDUCATION

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The interior design industry generally boasts a maturing

workforce. Approximately 55 percent of interior designers

are 45 or older, which is significantly higher than the

average age of the U.S. workforce (Exhibit 12). Emerging

interior design professionals are unlikely to join the

workforce until completion of a formal design education,

delaying their entry into the workforce until at least age 24.

Additionally, interior design attracts both traditionally aged

students as well as second-careerists, which increases the

average age of designers.

Approximately two-thirds of practicing interior designers have a bachelor’s degree or higher (Exhibit 14). While many have

degrees in interior design, others have degrees in architecture, interior architecture, fine arts, and in fields outside of design

as well.

Exhibit 12: Interior Designers by Age, Compared with

the U.S. Workforce

18-24

35-44

45-54

55-64

65+

13%

25-34 22%24%

21%

23%

16%

5%

2%

19%

24%

23%

8%

Interior Designers U.S. Workforce

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Similarly, whatever their age, nearly one-quarter of designers are emerging professionals with fewer than five years of

experience. Less than half (45 percent) of interior designers are seasoned professionals in the industry (Exhibit 13).

Exhibit 13: Interior Designers by Years of Experience

21%

Emerging Professionals(0-5 years’ experience)

40%

Mid-Careerists(6-15 years’ experience)

39%

Seasoned Professionals(16+ years’ experience)

Source: U.S. Bureau of Labor Statistics and internal ASID survey, 2013.

Source: U.S. Bureau of Labor Statistics and internal ASID survey, 2013.

Exhibit 14: Interior Designers by Educational Attainment

Associate

Bachelors

Masters

Ph.D.

7%

7%

18%

58%

8%

<1%

Source: Data from National Center for Education Statistics, U.S. Department of Education.

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Projected increase in US Employment

Between 2012-2022

ASID INTERIOR DESIGN BILLINGS INDEXREMAINS POSITIVE

REASONS FOR OPTIMISM

PAGE 07

At the onset of the recession in 2008, ASID began

conducting periodic surveys of its members to gauge

how their practices were being affected by the changing

economy. In November 2010, the Society launched a

monthly interior design billings and inquiries survey,

similar to the American Institute of Architects (AIA)

Architectural Billings Index. The ASID Interior Design

Billings Index (IDBI) measures increases (or decreases)

in billings monthly (current month vs. previous month)

based on responses from a panel of ASID members in sole

practitioner and small- and medium-sized firms across

North America. Activity of large architecture and design

firms is not reflected in the index.

PAGE 08

PROJECTED GROWTH ININTERIOR DESIGN EMPLOYMENT

As shown in Exhibit 1, total employment growth for interior designers is expected to outpace the average for “all occupations”

through 2022.

Exhibit 1: Projected Increase in U.S. Employment Between 2012 and 2022While the ASID Interior Design Billings Index

(IDBI) has been slightly lower month over

month in 2013 compared with 2012,

the index continues to remain positive,

indicating an optimistic outlook for interior design billings

and new project inquiries.

Existing home sales have risen to their highest point in 6

½ years, consumer confidence continues its upward trend

and unemployment has fallen to its lowest point since

December 2008. The overall tightening supply of homes

and vacant lots can increase home prices in the short

term. Single-family home prices rose in about nine out of

10 U.S. cities in the third quarter of 2013, compared with

the prior year. Economists predict that 2014 will be one

of the strongest years in residential spending since 2009,

with an 8 percent growth in the remodel market.

Home improvement spending has been a key contributor

to the rise in private residential spending. The recovery

in the housing market and home sales, along with low

financing rates, provided for a solid year for residential

improvement spending in 2013.

Single-family housing starts are forecasted to be up 32

percent in 2014 to a total of 822,000. While that total number

of starts is below the 50-year average, it is an increase from

an all-time low in 2008/2009. Despite the recent slowdown,

multifamily starts will likely rise in 2014 as well.

With continued national employment growth positive

across the country (especially in the West and Southeast),

increased discretionary spending should result in more

opportunities in the housing, furniture and corporate

design markets. Consumers with additional financial

resources in need of better space management may opt

to invest in a remodel rather than searching for a more

expensive home.

The effects of the recession hit the interior design industry

in late 2008, and the number of practicing designers and

interior design firms declined to pre-housing-boom levels.

The recent resurgence in the housing market, and in

some commercial and institutional sectors, holds promise

for stronger growth in the interior design field in 2014,

although growth to date has been erratic and modest.

While residential demand has gathered momentum,

demand for office space has seen much less improvement.

New office construction has been soft and will remain

weak in the absence of stronger growth in office-using

employment, even though it has returned to its pre-

recession peak. Trends in office space complicate the

outlook as office tenants are altering business strategies,

seeking to cut costs and increase efficiencies by utilizing

fewer square feet per worker.

Source: Employment Projections program, U.S. Department of Labor, U.S. Bureau of Labor Statistics

The Brand of You

Why do you buy certain brands?Th

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PromiseStoryLook

PersonalityAttributes

PriceNeed

Why should a personal have a brand?Th

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PromiseStoryLook

PersonalityAttributes

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Number of Interior Design Students EnrolledTh

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Interior design programs are housed within a variety of

academic schools, colleges and departments. About one

in three (36 percent) of the 177 Council for Interior Design

Accreditation (CIDA)-accredited programs is housed in an

interior design department. Most commonly, interior design

is considered one of a group of disciplines concerned with

examining the interaction between human beings and

their environments and/or the study of the fabrication

of material goods; a subset of architecture, construction

and/or planning; or an applied art or type of commercial

design, along with graphic design and merchandising

displays. In art schools, interior design usually is situated

in the curriculum as a subset of the fine arts, along with

the decorative or visual arts.

The number of graduates of interior design programs has

remained relatively flat since 2008. In 2011, slightly more

than 4,500 total students graduated with a bachelor’s or

master’s degree in interior design (Exhibit 15). Females

make up 92 percent of those earning a bachelor’s degree

and 87 percent of those graduating with a master’s degree.

Exhibit 15: Interior Design Graduates by Year


PAGE 24

CIDA reports that some 21,458 full- and part-time students currently are enrolled in an interior design program (Exhibit

16). This figure is down from a high in 2011 of approximately 26,400 students — indicating the demand for interior design

education has contracted. According to the CIDA, approximately two thirds of graduates are employed as interior designers.

Exhibit 16: Number of Interior Design Students Enrolled by Year

Source: Data from CIDA.

Year Bachelor’s Degree Master’s Degree Total Degrees

2011 4,205 358 4,563

2010 4,314 305 4,619

2009 4,234 269 4,503

2008 4,430 251 4,681

2007 4,030 244 4,274

2006 3,367 228 3,595

2005 2,951 188 3,139

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PAGE 24







2011 4,205 358 4,563

2010 4,314 305 4,619

2009 4,234 269 4,503

2008 4,430 251 4,681

2007 4,030 244 4,274

2006 3,367 228 3,595

2005 2,951 188 3,139

PAGE 23























PAGE 24







2011 4,205 358 4,563

2010 4,314 305 4,619

2009 4,234 269 4,503

2008 4,430 251 4,681

2007 4,030 244 4,274

2006 3,367 228 3,595

2005 2,951 188 3,139

PAGE 23























PAGE 24







2011 4,205 358 4,563

2010 4,314 305 4,619

2009 4,234 269 4,503

2008 4,430 251 4,681

2007 4,030 244 4,274

2006 3,367 228 3,595

2005 2,951 188 3,139

• graphic software knowledge • photography skills • advanced design software skills • social media understanding and

applicable experience • reliable team member • writing/communications skills • task-oriented drive • sales-driven personality • business acumen

What makes you differentTh

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A brand is a connection, a relationship,

a promise. - from our book

The

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Step1:

Connect

Step 2: Build relationships

Step 3: Deliver on the promise

Marketing The Brand of You- In Person -

NETWORKNETWORK

NETWORK

Your

car

eer

ASID www.asidwi.org

IIDA www.iidawi.org

WGBA www.wgba.org

NKBAwww.nkbawi.org

http://www.asidwi.org

http://www.iida.org

http://www.wgba.org

http://www.wgba.org

Your

car

eer Connect with others

- LinkedIn profile

1. Professional headshot

2. Optimize your headline

3. Update your

experience & summary

4. Build connections

5. Gain & give

recommendations

People hire

people,not

portfolios. - from our book

Marketing The Brand of You

- Online -

Online presence - digital portfolio

The

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Online presence - portfolio website

Your

car

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Online presence - social platforms

Your

car

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Having an online presence allows you to….Th

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Be seen and be foundStay relevant

Show your creativityGain access

to informationEngage

Grow your reach

“There is a difference between interest and commitment. When

you’re interested in doing something, you do it only when it’s convenient .

When you’re committed to something, you accept no excuses, only results.”

- Kenneth Blanchard

QUESTIONS

GOOD LUCK

Jenny S. Schrankp: 414/405-3011

[email protected]

Aga Artkap:414/[email protected]

mailto:[email protected]

mailto:[email protected]

the brand of you for interior designers

Career

percent of interior

interior architecture

interior design industry

average age of designers

quarter of designers

workforce exhibit

industry exhibit

higher exhibit