the bodleian libraries cilip social media talk
TRANSCRIPT
The Bodleian Libraries and social media
Adam KoszaryCommunications and Social Media Officer
• The largest university library system in the UK
• 30 libraries in total
• Includes the principal University library, the Bodleian Library
• A working library since 1602
• A museum, kind of.
We are
Collections
• 12 million printed books
• Over 80,000 e-journals
• 8,519,034 items held at the Book Storage Facility
Special Collections• Rare books • Manuscripts• Classical papyri• Maps• Music• Art• Printed ephemera
Digital• Centre for Digital
Scholarship• BDLSS• Digital.Bodleian• Constant rotation of
digital projects• Communications team
includes a Digital team
Why are we on social media?
• To build our brand• Discoverability of
collections• To have conversations• To help our readers• To open up the Libraries• To sell events• To crash websites
Our platforms
Primary accounts:TwitterFacebookInstagramTumblr
Secondary accounts:LinkedInGoogle+Pinterest
With a little help from our friends
...and my boss
Strategy• Commits us to an
agreed level of activity• Makes method of
madness• Aligns our aims with
those of the wider Bodleian Libraries and the University of Oxford
Aim 1
Use social media to encourage strong association with and affection for the Bodleian Libraries brand
Aim 2
Tell the Bodleian Libraries’ stories more effectively
Aim 3
Ensure that social media channels are being used optimally both strategically and tactically to maximise reach, engagement and impact
Statistics!• Statistics on all platforms collected monthly and reported to
Communications Team and Executive.
• Lessons from each month are summarised and applied to the next month’s activity.
• Engagement is more valuable to us than reach.
• Dips in statistics are not failures if they can be explained.
• Statistics justify my job.
Keeping an eye on the competition
Aim 4
• Increase audience size and participationOR• The catch-all
Aim 5
Make Oxford University more of a social business• Facebook group to discuss ideas• Advocacy within the Libraries• Regular training of staff and graduate trainees
Creating content
• Heavily reliant on digitized collections
• Very often my own photography
• A lot of Photoshop• Bodleian blogs and
events
Challenges
• Resources• Getting the tone right• Copyright…• Crisis management
Our social media essentials
• Always link to the catalogue• Seek out or create original content• Learn Copyright law• Add value• Be opportunistic• Take risks• Have fun
Questions?
Twitter: @bodleianlibsFacebook: /bodleianlibrariesInstagram: @bodleianlibsTumblr: @bodleianlibs