The Bling Ring Poster Analysis

Focal point of the poster

The yellow is bright and stands out on the black background. The bold, capital font is used in the film trailer titles and the same colours are also used reinforcing the brand identity to the audience and showing the links between the two products

The tag line stands out at the bottom – it gives some clue to the storyline of the film and the materialistic characters in the film

The directors name stands out. The surname ‘Coppola’ is well respected in the film industry so this could attract audiences

POSTER 1

The tagline tells the audience more about the film and goes with the events that are seen in the film trailer

This font is used in the film trailer on the titles which represents the films brand identity to the audience

Main image is from a shot used in the trailer – the cast are wearing the same outfits and are in the same location. The image is the main focus of the poster

The name ‘Sofia Coppola’ is associated with the film and is clearly shown in the trailer to be recognisable

Saying it was ‘based on actual events’ often entices the audience to go see the film as it makes it seem more realistic

Information at the bottom of the poster includes things such as cast members names, production companies etc

POSTER 2

The sunglasses are the focal point and main image of the poster. Each pair is different to represent a different character. The characters can often be seen wearing sunglasses in the trailer and they are used as a symbol to represent wealth

Each pair of sunglasses includes a tag line that associates a character in the film with a pair of sunglasses – helps to give the audience some more information about the different characters

The background is white so it keeps the audiences focus on the images and makes the sunglasses and the title stand out clearly

The title of the film is placed at the bottom of the poster and does not have the main focus of the poster. The text is black with a yellow outline which follows the brand identity of the titles used in the trailer

More information about the film like the rating and the production companies are in small writing at the bottom to avoid distracting the audience from the main image

POSTER 3