The Best Local Marketing Advice, Straight From The Experts

“Spend your online marketing

dollars where they will make

an impact in your backyard.

Instead of buying ads that will

be seen by people outside of

your geography, maximize the

impact of organic search via

services such as Local Market

Launch and Yellowbot.” John Greathouse

Rincon Venture Partners

& Inc. Contributor

“So much of exceptional day-to-

day service comes down to tone –

‘Is there anything else I can do for

you?’ and ‘What else do you want?’

are in essence, asking the same

thing, but are wildly different in

terms of tone...

Great service not only depends

on execution (that you asked in

the first place), it also depends

on perception, or how you

communicated with the customer.”

Gregory Ciotti

Help Scout & Sparring Mind

“Make sure you submit your site to all of the local online

directories, such as Yelp and Google Local. A simple and free

way you can do this is by going to www.getlisted.org and

submitting your site.”

Neil Patel

QuickSprout & KISSmetrics

“....Make your website useful, accessible, and easy to consume.

Many local sites don’t load properly on mobile devices despite

the fact that mobile is a primary way we find local businesses.

Others have complex navigation, or lack critical information...

Make it easy on your web visitors, and you’ll earn more in-

person visitors.”

Rand Fishkin

Moz

“Take a hard look at

what marketing you’re

doing and cut things

that aren’t driving long-

term bottom-line results.

You don’t have the time

or money to throw away

on marketing tactics

that don’t work. ”

Ginny Soskey

HubSpot

“Small business owners have a lot of responsibilities and little

time, staff and money to dedicate to marketing their company. I’d

suggest that they set up and optimize their local social accounts

on each relevant channel to ensure they are found when

someone conducts a search for your type of business.”

Brian Honigman

Marketing Consultant &

Business Writer

“If you don’t have a pit in your stomach when you tell people how much something costs, you’re not charging enough.”

Andrew Davis

Author of Brandscaping

“Local business owners should give back to local events

in the community. We sponsor events at local schools and

hire students (high school, college, graduate school) for

internships.”

Deborah Sweeney

MyCorporation

Local business.

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