the best and worst in social media food
DESCRIPTION
Various examples in the food industry - http://www.daryabushmakin.com/TRANSCRIPT
The Best and Worst:In Social Media Food
CampaignsPrepared by: Dasha Bushmakin
Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website
(603) 689 – 4513 / [email protected]
The text is a little hard to read, maybe making the background lighter
Nice amount of fans and great use of custom tabs :)
YouTube
They have a nice amount of views, but would be nice if they had more subscribers. They seem to have a nice variety of content.
Great focus back on her products.
Clear, easy, customer friendly
USA spirit represented by Burger King
Sponsored by Unmetric, the leading social benchmarking companyThe social media efforts of the top 16 fast food chains in 2012http://www.brandchannel.com/home/post/2012/07/18/McDonalds-Social-Media-Engagement-071812.aspx
Top Fastfood Chains - Facebook Fans Per Location - at 9/30/2011 - http://tomhumbarger.wordpress.com/2011/09/30/social-media-doing-it-the-in-n-out-way/
http://www.sailpay.com/blog/top-50-food-trucks-to-follow-on-twitter/
Top 50 Food Trucks On Twitter
First in New York to run its restaurant completely off Apple's tablets.
Customized POS system (taking orders, sending them to the kitchen, and paying for the bill)
Simpler Time and money efficient Considerations:
◦ PCI Compliance (Payment Card Industries) Compliance
◦ Durability◦ Back end programming for
integration
De Santos - iRestaurant
This looks like a great social media platform for those who enjoy baking
This looks like another great site
Another great food community:)Also a great way to collect e-mails at the bottom
Ragu made fun of Dads cooking: http://www.cc-chapman.com/2011/ragu-hates-dads/Many did not appreciate that
A completely mismanaged situation. Atrocious behavior by the Boners BBQ, which is going to cost them. The owners and workers made fun of one of their customers after she left a negative review on Yelp. They then swore on their own Facebook page after people commented.http://www.unmarketing.com/2012/01/10/worst-use-of-social-media-of-2012-boners-bbq/
Sometimes marketing campaigns don’t go as planned and it is necessary to have an action plan to fix situations. This was a campaign that was supposed to be successful, but unfortunately flipped: http://paidcontent.org/2012/01/24/419-mcdonalds-social-media-director-explains-twitter-fiasco/
Facebook Social Calendars (upcoming.org and eventful.com) Twitter Blog Flickr Promote giveaways, specials and announcements. Mobile E-Newsletter (latest happenings, new items, recipes) YouTube (tips and how-tos) Business guides (Yelp.com, Urbanspoon.com, and TripAdvisor.com) Email Google Alerts (conducting market research)
Social Media Advice