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  • the benefits of global leadershipC

    B Richard Ellis Group, Inc. 2010 A

    nnual Report

    the benefits of global leadership 2010 Annual Report

    integrated services

    market intelligence

    local expertise

    global reach

    financial strength

  • 1

    CB Richard Ellis Group, Inc. is the worlds largest commercial real estate servicesfirm.

    We offer strategic advice and execution for property sales and leasing; corporate services; property, facilities and project management; mortgage brokerage; appraisal and valuation; development services; investment management; and research and consulting. As the worldwide leader in commercial real estate services, our size and scale provide unsurpassed benefi ts to our clients. Our global network of 400+ offi ces (including affi liates) allows us to provide seamless integrated service across continents. Our scale enables us to continually invest in the most sophisticated technology, research, market intelligence and business practices. Our powerful platform comprises the broadest

    array of specialty services and, as a result, a depth of expertise that no other company can match. Our dedication to global leadership attracts the fi nest talent in the commercial real estate services industry. The CB Richard Ellis experience is one of global collaboration, collective excellence, purposeful performance and an unrivaled commitment to best-in-class service. In the following pages, we profi le our clients from London to China, New York to Australia, and demonstrate the ways our local market strength and expertise combine with our global capabilities and infrastructure to provide strategic solutions that defi ne the industrystandard.

  • 2

    CB Richard Ellis manages the workplace consulting and project management for the planned renovation of The Coca-Cola Companys global headquarters in Atlanta,Georgia.

    The Coca-Cola Company initially hired CBRE Consulting to develop a business case and set of recommendations for senior leadership around the possibilities of renovating its world headquarters campus, which is anchored by a 29-story tower completed in 1979. The companys objectives include creating spaces that will facilitate greater collaboration and productivity, with better technology and more consistency in design. CBRE provided a broad review of the future workplace requirements for the headquarters. This included researching the executive and employee expectations, performing local market research and building a comprehensive business case that laid the framework for therenovation.

    We quickly assessed the real estate and workplace alternatives and embodied those outcomes into a decision-making framework that was tightly aligned with the companys overarching organizational strategy, said Lenny Beaudoin, senior managing director, CBREConsulting.

    In May 2010, the CBRE Atlanta Project Management team was selected to manage the upcoming renovation of approximately 2.0million sq. ft. of offi ce space, common areas and lab spaces over the next several years. Separately, the CBRE Global Workplace

    Strategy practice was engaged in July 2010 to lead the development of a high-level workplace design strategy in conjunction with IDEO, a global fi rm that specializes in human-centered design. The CBRE Global Workplace Strategy practice has been retained by The Coca-Cola Company to oversee adjacency planning, programming, and move management. Gensler is the architect ofrecord.

    This is a project to truly create the workplace of the future from a standpoint of culture, space, information technology, sustainability and branding, explained Julie Seitz, director, Workplace of the Future, The Coca Cola Company. CBRE has performed very well, providing expertise in the planning phase. They are helping us to really push our thinking about our opportunities, starting with adjacency planning, identifying multiple swing-space options, and preparing us for initial programming that we expect to begin by May2011.

    TOP TO BOTTOM1. Julie C. Seitz, Director, Workplace of the Future, The Coca-Cola Company2. Lenny Beaudoin, Senior Managing Director, CBRE Consulting3. Kendall Bailey, Director, CBRE4. Chip Olsen, Senior Managing Director, CBRE

    The Coca-Cola Company United States

    leadership = integrated services



    atlanta, georgia

    strategic consulting & project management






    l Arc




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    CB Richard Ellis provides transaction management services for Standard Chartered Banks portfolio in China, HongKong, Malaysia, South Korea, the United Arab Emirates and the U.S. CBRE is also contracted to steer all capital projects in Taiwan in 2010 and 2011. Headquartered in London, Standard Chartered is an emerging markets-focused bank with a strong presence in Asia, Africa and the Middle East. Standard Chartered needed assistance in managing the growth of its portfolio through consistent, transparent and scalable transaction management services, and sought a fi rm that would introduce best practices in the selected markets.

    For the past two years, CBRE has served as a trusted advisor to Standard Chartered and has developed a strong relationship with the bank.

    Under the terms of its 2010 contract, CBRE delivered more than 50 projects, including 25 new bank branches. CBRE also provides project management services for the bank in South Korea and China,

    where the teams recently completed branch and headquarters offi ce projects. CBRE was awarded the transaction management business thanks to its prior successful work for the bank and its breadth of resources in the selected markets. As the relationship has evolved, CBRE built trust in our local capabilities, whether it was transaction management or project management, said Rhys Harvey, senior director, CBRE Global Corporate Services, Singapore.

    Weve helped the bank enter new markets and expand within existing markets where they are looking to grow, such as China. Last year represented signifi cant growth for Standard Chartered Bank, and the company has the ability to reach into CBRE and leverage variable resources as it needs them.

    TOP TO BOTTOM1. Phil Rowland, Managing Director, CBRE2. Rhys Harvey, Senior Director, CBRE3. John Falkiner, Managing Director, CBRE

    Standard Chartered Bank Global1





    leadership = global reach

  • 4

    Two separate CB Richard Ellis teams completed the second-largest lease in New York City in 2010, representing the tenant and landlord in the 410,000-sq.-ft. relocation of law fi rm Proskauer Rose L.L.P.s global headquarters to Eleven Times Square, a LEED Gold-certifi ed building on Manhattans West Side. Proskauer became the anchor tenant, signing a lease for 14 fl oors in the 1.1million-sq.-ft. glass tower.

    SJP Properties Eleven Times Square is one of the newest, most technologically advanced and environmentally friendly offi ce towers in New York City. The building offers enhanced fl exibility through its effi cient fl oor plate, reducing occupancy costs while signifi cantly improvingeffi ciency.

    Experience, expertise and trust are all critical elements that go hand-in-hand in concluding any transaction especially a negotiation in which CBRE represents all parties, said Stuart Eisenkraft, CBRE vice chairman. Without deep, long-standing relationships and high levels of trust developed over several decades with our clients, this deal could not have been completed. We were not focused on brokering a deal, but rather on developing strategies for our clients that best suit them on both operational and fi nancialbases.

    SJP Properties has enjoyed a long and successful relationship with CB Richard Ellis, and we have come to expect from them the same qualities we demand of ourselves as an organization, stated Steven J. Pozycki, CEO, SJP Properties. Just like CBRE, we pride ourselves on our professionalism, high standards of integrity and commitment to excellence. Proskauers lease at Eleven Times Square was the culmination of extraordinary teamwork among SJP and CBREs agency and tenant teams, which collaborated seamlessly to create a world-class real estate solution for this prestigious lawfi rm.

    Arthur Gurwitz, Proskauer Rose chief operating offi cer, said, As long-term clients of CBRE, we relied again on CBRE for advice, counsel and guidance through a complex and arduous lease process that culminated in our move to our new headquarters at Eleven Times Square. With CBREs help, we reaffi rmed our commitment to New York City and created an outstanding environment for us to continue to serve our clients in the Proskauer tradition for decades tocome.

    TOP TO BOTTOM1. Allen Fagin, Partner and Past Chair, Proskauer Rose2. Arthur Gurwitz, Chief Operating Officer, Proskauer Rose3. Bruce Lieb, Managing Partner, Proskauer Rose4. Hal Plott, Chief Real Estate and Facilities Offi cer, Proskauer Rose5. Ronald Sernau, Partner and Co-Chair, Real Estate, Proskauer Rose6. Steven J. Pozycki, CEO, SJP Properties7. Stephen Siegel, Chairman of Global Brokerage, CBRE8. Stuart Eisenkraft, Vice Chairman, CBRE and Ramneek Rikhy, Senior Associate, CBRE 9. Michael Geoghegan, Vice Chairman, CBRE and Andrew Sussman, Senior Vice President, CBRE

    Proskauer Rose United States

    leadership = local expertise










    leasing new york, new york



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    leadership = integrated services

    Starting in April 2011 in Brisbane, Australia, work crews will begin to transform the 54-acre RNA Showgrounds site home to agricultural and livestock exhibi


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