the benchmark button from inc. navigator
TRANSCRIPT
All rights reserved, 4M Navigator LLC, confidential, 2014
THE
Over 500+ Companies
INCNAV.COM!
No Man’s Land: When Companies are Too Big to be Small and Too Small to be Big
When the company wants to get to the next level, but: • It’s not growing fast enough • the CEO and leadership don’t have enough time, money, people to do everything • the team is not on the same page • the company has outgrown some of the employees • the CEO is too involved in everything
The adolescent stage of business When the business is too big to be small and too small to be big
No Man’s Land Blind Spots
Other Common Issues Surfaced
The Benchmark Button Changes the Game CEO/Founders, Private Equity, and Advisors
!• Creates quick access to a comprehensive strategic
discussion with the client!• Connects the Business with the Financial!• Reduces PE and Advisor time on due diligence !• Creates a “sticky” client relationship!• Enables the Advisor to become a key member of the team!• Quickly escalates the Advisor role with the client !!!!
The Button Builds Client Dependence and Adds Value
• Expands the client relationship!• Helps CEO and team to look
forward both financially and strategically!
• Helps the CEO/Founder to look at his company like an investor!
!!!!
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Typical quotes from Advisors
“…Allows me to look very smart with little effort.”!“…Helps me get the client to ‘yes’ much faster.”!“…Adds credibility to my practice.”!“…Huge time saver.”!
The Benchmark Bu-on Value Proposi5on
• Quick online experience for the CEO that delivers valuable information he/she can’t get anywhere else.
• Sets the stage for a comprehensive strategic discussion
Replies to the request: “Tell me something important about me and my company -‐ NOW!”
Primary theme
How to get into the top 10% of Growing Companies Based on the fact that 90% of emerging growth companies stall or fail in No Man’s Land
The Bu-on Technology Includes…
• Code Driven (easy access for CEO via Private Equity or Advisor) • CEO version of The Button (compares responses on No Man’s Land issues to peers) • Team version of The Benchmark Button (formerly the Compass); can include comparative Ninancial benchmark data at a national level • Comparison of Scores to 500 (more every week) other CEOs and teams and companies • Financial Industry comparative data on essential metrics like Gross ProNit, EBITDA, and Revenue • Comparison of Income Statement expenses as percentages of revenue, to competitors nationwide • What-‐If Calculator (implications of investment on risk level) • Investment Indicator Score (ROI of human capital and other capital) • PDF report of all Button data generated available
A Few of the Applica5ons of The Bu-on
• One-‐time review with clients on the CEO’s personal results
• One-‐time review with existing clients on the Team Button results
• Periodic deep-‐dive review of the CEO, his team, and the company
• An effective segue into a Strategy Scoreboard if desired
Code Driven -‐ Easy Access – Quick Start
Easy Sign-‐in
Minimal Company Info Required
Seamless Ques5on Process
Engaging Format to Present the CEO Results
Industry Focused Compe55ve Benchmarking
Industry Focused Compe55ve Benchmarking
Industry Focused Compe55ve Benchmarking
What-‐If on Changes in GP, Expenses, or Strategic Hires
The Team Button and
Strategy Scoreboard
The Team Button – Get the Leadership in Sync
The Benchmark Button Scoreboard: one-page Strategy Execution Software
Client Value Op5ons with The Bu-on
The Benchmark
Button
The Team
Button
The Strategy
Scoreboard
