the basics of internet lead management

14
Internet Lead Management Qualifying and Nurturing Leads

Upload: razorboy1

Post on 01-Dec-2014

801 views

Category:

Business


0 download

DESCRIPTION

Slides for a webinar I delivered on the basic concepts involved in generating, managing and nurturing Internet based leads

TRANSCRIPT

Page 1: The Basics of Internet Lead Management

Internet Lead Management

Qualifying and Nurturing Leads

Page 2: The Basics of Internet Lead Management

Questions Twitter - @RealAgentVideo

Email - [email protected]

Chat Box

Page 3: The Basics of Internet Lead Management

Agenda What is Lead Management

How To Attract Leads

How To Capture Leads

How To Nurture Leads

Page 4: The Basics of Internet Lead Management

Most Important Concept

Leads are your inventory

You must manage them

Page 5: The Basics of Internet Lead Management

5 Steps to Your Goal

Identify Prospects

Convert Strangers to Friends

Convert Friends into Fans

Convert Fans into Contacts

Convert Contacts into Customers

Page 6: The Basics of Internet Lead Management

Internet Lead Management

Not a sales funnel

All about nurturing

Creating sales

opportunities

Page 7: The Basics of Internet Lead Management

What Do You See

Page 8: The Basics of Internet Lead Management

Analogy - TV

Page 9: The Basics of Internet Lead Management

Attracting Leads

Create Content

– Educational

– Interest

– Preference

The water in the pipe!

Page 10: The Basics of Internet Lead Management

Capturing Leads

Build a central database - spreadsheet

Encourage Contact

Trade information for contact information

Scoring – Which leads are more important

Page 11: The Basics of Internet Lead Management

Nurturing Leads

Why do you need to nurture?

– 80% of unqualified leads buy within 2 years

How do you nurture leads

Which tools do I use?

Page 12: The Basics of Internet Lead Management

Measurement

How much money did you spend?

How many leads did you generate

How many sales did you generate

Page 13: The Basics of Internet Lead Management

New Product Offering

Automated Social Media Marketing

Custom Content Creations

Search Engine Optimized Video Series

Page 14: The Basics of Internet Lead Management

Thank you!

Questions?