America’s Schools Program Creates National Branding Program to help fund schools and

Protect the Environment

Strategic Partnership generate funds for local Schools, Chambers of Commerce and City/Daily

Newspaper Educational Programs

The Basic Facts

The United States has no single recognized brand for our nations K-12 schools.

The Unites States has no cause- related “National Recycling Program” that is universally recognized by the general public.

ASP has established a single branded cause-related program that can be universally recognized as both a protector of the environment and help to fund America’s K-12 schools.

Mission Statement

It is the intent of the America’s Schools Program to establish and market one of the most recognized cause-related brands in the United States, by using established communication vehicles that will help proliferate the ASP brand on a nationwide basis.

This is going to be achieved by using established membership based organizations, such as Chambers of Commerce, State PTA’s, retail locations, schools and traditional media vehicles such as city/daily newspapers, radio and television advertising across the United States to achieve the desired result.

This is now being achieved by ASP teaming up with both State PTA’s

and State School Boards Associations and by utilizing both traditional and non-tradition communication vehicles in each city across the country. While helping to protect the environment and helping fund America’s K-12 school activity programs, at the same time.

ASP: Programs and Channels

Programs

ASP Printer Cartridge and Cell Phone Recycling

ASP Ink Toner Program SchoolHouse Coffee ASP Merchandising

Program

Channels/Partners

Schools, PTAs, School Districts, School Boards

Chambers of Commerce Newspaper/Media

Companies Radio/TV partners Non-Profit

Organizations Large Businesses Government Agencies Restaurant/Hospitality

Associations

Licensees

College Partnership Thousands of potential

licensees in several categories

A few of our Partners

ASP Business Strategy

DONE Develop key partnerships in each partnership

category (Chambers, Schools, Media, etc.) … Done Take a few key programs to market through ASP

channels … Done Proliferate the ASP brand in one region through ASP

channels … Done Prove the concept and value of ASP … Done

NEXT: Monetize Grow the channels, grow the programs Increase the value of the brand

Ink-Toner/Cell Phone Recycling and Ink-Toner Resale

Recycle Inkjet/Toner Cartridges

And Cell Phones to helpSchools and the environment

Purchase guaranteed ink-tonerCartridges at 40 to 60%Off retail and help fund

School programs

Ink and Toner Recycling and Resale: Market Size and Revenue Opportunity

The US Market in Laser and Toner Printer cartridge sales represents over $11 Billion Dollars in annual sale.

Less than 15% of these products are being recycled each year. 300,000 plus of these cartridges are going into US landfills.

ASP branded cartridges can now be sold factory direct to consumers and businesses alike at 40-60% less than retail as a cause-related sale to help fund America’s K-12 school extracurricular activities, such as Music, Dance, Science-Labs, Sports and the Arts.

Market Size and Revenue Opportunity

ASP mission is to divert 25% of the trashed printer cartridges that are going into US landfills annually into the ASP Recycling Program, that has the potential of generating $250,000 per day in revenue.

Over 426,000 cell phones, are retired from service in the US every day. Over 500 million cell-phones are missing. ASP can generate 0.25 to $9 up per recycled cell-phone.

ASP branded cartridges can now compete directly with $100 million dollar companies, while helping to save the environment and fund school programs.

Channel: The School System

National School Statistics

47 Million K-12 Full Time Students in U.S. schools 100,000 K-12 School Facilities 10 Million Full Time School Employees $380 Billion Dollars in Annual K-12 School Budgets 6-8% of all school budgets are spent on buying school “products

and services”, this equates to about $28 billion dollars in annual spending on a nationwide basis.

Over 60% of school extracurricular activities budgets are funded by Parent Booster Clubs and local PTA’s.

Over 6 Million plus active PTA Members nationwide. Over 1.2 billion in paid spectators annually for high schools

sports and extracurricular activities. High Schools Spectatorship base is three times larger than the

paid spectatorship base of Major League Baseball, National Football League, National Basketball Association and Major League Soccer combined.

National K-12 School Strategywith State PTA Associations

Over the past year ASP has developed a strategic co-venture partnership with the Nevada-Parent Teacher Association in conjunction with both the Nevada Association of School Boards and Clark County School District. (CCSD)

CCSD is the 5th largest school district in country. Through this template ASP now has the ability to duplicate this same partnership across the country with the other 49 State PTA associations.

Nevada-PTA alone has over 26,034 active members who work directly at the local “grass roots” level of the Nevada K-12 school system.

The America’s School Program and all of ASP’s- “Officially Licensed Products and Service” programs are now official fundraising tools of the Nevada- PTA.

Incoming President, Outgoing president of the Nevada PTA and National PTA President showing support for the America’s Schools Program mission in group photo in Reno.

Photo (L-R) Dr. Shirley Thornton-ASP, Newly elected Nevada- PTA President : Moisas Denis, National -PTA President Anna Weselak, Past Nevada- PTA President Robin Munier and Youth for Human Rights International President ; Mary Shuttleworth.

National and Nevada PTA Show Support for ASP Mission

Channel: Newspaper Industry

Newspaper Association of America Foundation (NAAF)

ASP was asked by the executive staff of NAAF to help

design a revenue generating source for the nationals 900 city/daily newspapers across the country. Who have very limited options available to them, on raising funds for their “Readers in Education” departments.

The Audit Bureau of Circulation (ABC) who acts as the

nations “watch dog” of the city/daily newspaper industry , have created very restrictive guidelines on how city newspapers can generate funding through their subscriber / readership base. As a result ASP has now successfully designed a “zero cost” way to help fund every NIE newspaper departments in the country.

Revenue/ Branding through Newspaper partnerships; 1-2-3

1. Newspaper runs public service ads promoting the program and retail partners (For example, Reno Gazette Journal runs ads asking people to drop off inkjet/toner cartridges off at the local Wells Fargo and Nevada State Bank locations)

2. Public and businesses participate in ASP programs through the retail partners (for example, they drop off inkjet/toner cartridges and cell phones at the local retail / bank branch locations).

3. Funds generated are channeled to the local “Newspaper in Education” Program or Literacy Program (50%) and (28%)to local schools.

Newspapers run ¼ or ½ page ads twice a week asking the general public to drop off used inkjet /toner cartridges at the local partnering retail locations (Such as banks, Grocery, or other retail chain store locations)

Funds generated are channeled to the Newspaper’s directly by ASP for the “Newspaper in Educational” Programs (50%) and (28%) to local schools.

http://www.americas-schools.org/media/NSB-Schools.mov www.americas-schools.org/media/NSTAT1-3203-NVSchoolsPSA3

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Reno Gazette Journal Newspaper- Anne Petrik: Strategic Planning and Development Manager ( L) and Nevada- PTA President : Robin Munier, join Dr. Shirley Thornton (R) of ASP in celebration of their co-venture recycling partnership to help protect the environment and financially support Reno area PTA schools and the RGJ Newspapers “Literacy in Education Program”

National Newspaper Campaign

There are currently over 900 city/daily newspapers in the United States. All are looking for ways to fund their NIE programs.

Prior to the “ASP- National Recycling Program” no single program has been able to meet the American Bureau of Circulation (ABC) standards for approval.( ABC is the US “watch dog” for what newspapers can, or can not do in soliciting their newspaper subscriber base for donations/money)

ASP has successfully created an ABC compliant program that every newspaper across the country can now adopt at zero cost to each newspaper.

National /City Newspaper Campaign Continued

Newspapers run ASP recycling ads twice a week, that ask the general public to drop- off inkjet/toner cartridges at the local partnering retail locations(Banks, Grocery, or Retail Chain Store locations)

Funds generated are channeled to the Newspaper’s directly by ASP for the “Newspapers in Educational” Programs (50%) and (28%) to local schools.

Support Television and Radio : 30 sec’ Public Service Announcement featuring the newspaper publisher and CEO’s of local retail partners air city/ statewide.

Corporate CEO’s Support ASP /Newspaper Campaign

Wells Fargo/Nevada State Bank /RGJ Newspaper radio and television spot hyperlinks both need to go here.

Channel: Chambers of Commerce

Chambers of Commerce

The US has over 7,300 City- Chambers of Commerce across the country, with an average of 500-700 business members per Chamber.

This represents over 3,650,000 businesses, both large and small who interact with their local Chamber on a monthly basis.

It would take well over $3 million dollars per year to join all of these Chambers to reach all 3.6 million plus business members on a monthly basis, through the nation’s Chambers of Commerce.

Under ASP’s co-venture with each Chamber ASP gains access to all Chamber communications. Using the same communication vehicles these Chambers have been using to support their business members on a weekly/ monthly basis for the past 75-100 years. (Over 100 Chambers of Commerce from across the country have already joined ASP Team effort)

Venture Chamber of CommerceGenerates Monthly Income

Ventura Chamber of Commerce and Education Foundation receives $518 from 1-month recycling proceeds from the America's Schools Inkjet/Toner Recycling Program and Southern California Edison Partnership.

Photo (L-R) Zoe Taylor, CEO of the Ventura CC, Nancy Williams of SC-Edison, Lynn Mikelatos, Chairperson of the Ventura Chamber Education Foundation receiving a royalty check from Vijay Kotrappa, COO of the America’s Schools Program

Chambers Continued

ASP Recycling Program becomes an official part of the service each Chamber offers their business members

Every Chamber has some type of monthly newsletter that is distributed to all their business members on a monthly basis.

99% of all Chambers have a website that will bear the ASP Symbol and hyperlink so members can join the ASP/Chamber mission to protect the environment and support both the Chamber and local K-12 school activity programs.

Media support is also leveraged to gain local support for Chamber and ASP co-venture via radio, cable and over the air television advertising.

Extensive Media Support Available

There are over 11,000 radio stations in the United States

ASP has had better than a 65% track record on getting radio stations to place the ASP :30 sec’ Public Service Announcements into their PSA rotation.

A majority of all the ASP- state specific :30 sec’ radio PSA spots are already produced and ready for placement.

ASP has successfully formulated a proven method of combining traditional media channels to establish a win , win “cause- related marketing and sales program that demands media support for the local community.

Millions in Advertising Now Available

Under the ASP city/ daily newspaper co-venture the retail partner funds the production of both the :30 sec’ radio and television PSA’s in each city. ( One time cost returned in multi-direct advertising campaign that drives foot-traffic to their own retail locations)

Retailer or banking partners gain valuable foot-traffic and a direct link to the local community as helping to protect the environment and help fund local schools in a direct partnership with Parent Teachers Associations and State School Boards in each state.

Millions in Advertising Continues

With largest daily newspaper, largest retail bank, State School Boards and the State PTA participating both radio, cable and over the air television stations are eager to support local school funding programs to illustrate their support for local community.

ASP foresees millions of dollars in combined advertising in print, radio and television ad’s running every month/year round promoting America’s Schools Programs through city/ daily newspaper campaign.

Branding ASP Logo Through Clothing Line Partnerships

ASP now has the ability and know- how to create State and National co-branding /clothing line partnerships that will not only pay for themselves but eventually return a since profit

VIJAY NEVADA -PTA

CLOTHING PHOTO HERE

Other Partnerships

Youth For Human Rights Major League Soccer National Foundation for Women Legislators The Earth Organization Certified Safe Environments National Restaurant Association Education

Foundation

Nevada Government behind

Attorney General : Catherine Cortez Mastro (Center) State of Nevada

Attorney General Supports ASP Mission

Nevada’s First LadyOffers Support to ASP Mission.

Photo taken at the Governor’s Mansion in Carson City, Nevada

2006 National Foundation for Women Legislators (NFWL)Convention in Avon, Colorado.

Over 1,500 women legislators are involved in our nation’s decision making political process.

Dr. Shirley Thornton introduced America’s School Program to over 600 Women legislators, Senators and Governors from across the country at National . (NFWL Endorsed and partnered with ASP)

National Political Partnerships and Support Nationwide

Don Baird with MLS Executive staff members in New York City

MLS has also committed over 200 co-branded television spots on both a local and national broadcast level to support ASP/YFHRI Media campaign. With additional :30 Video spot being aired at all MLS soccer venues around the country.

Major League Soccer Partners with ASP

Photo (L-R) MLS- Public Relations Director Donna Andujo and JoAnn Neale-Senior V.P Business Affairs and Legal Counsel.

Other Programs/Initiatives

SchoolHouse Gourmet Coffee

SchoolHouse Gourmet Coffee brand has been launched as an ASP private label. This great tasting gourmet coffee can now be purchased factory direct and delivered anywhere in the United State within 48 hours from roasting to your office or kitchen table.

Every pound of coffee purchased generates a $1.75 back to our schools or local PTA. A pound of coffee cost $8.00 and every cup helps fund our nation’s K-12 schools or local PTA.

Licensing: The End Game

Businesses will seek to associate themselves with the ASP Brand as an “Official Licensed” product or service to: Maintain market share Increase market share

Businesses will seek to engage expertise in marketing and event production focusing on the education market

It is expected that companies will pay $100,000 to $250,000 per year to be an official licensee

College Partnership is an existing licensee of ASP

The value of ASP to a licensee (College Partnership example)

ASP introduced CPI at the PTA and School Board level, resulting in a strategic partnership.

Instead of conducting seminars in hotels and being perceived as yet another college services company, CPI is now sponsored by the PTA and events are held at schools.

CPI is being showcased at PTA events, school events, and other showings.

CPI pays ASP $9,000 per month for this arrangement

Financial Projections

Scalable Revenue Model: Recycling

Very large marketMany other channels (newspaper, large business, government, non-profits

Total Chambers 7300# of chambers 1 1000 2000 3000

# of Business members 1200 600 600 600Penetration 10% 15% 15% 15%Rev/Member/yr $150 $150 $150 $150

Chamber Recycling Rev $18,000 $13,500,000 $27,000,000 $40,500,000

Total Schools 100,000# of Schools 1 1000 10000 20,000Rev/yr/school $750 $750 $750 $750

School Recycling Rev $750 $750,000 $7,500,000 $15,000,000

Revenue to ASP (22%) $4,125 $3,135,000 $7,590,000 $12,210,000

Resale Revenue

Recycling Revenue $42,000,000# of Cartridges ($.5 each) 84,000,000

Resale Factor (2%) 2%Cartridges sold 1,680,000 Average Royalty $8.30Total Royalty $13,944,000ASP Share (33%) $4,601,520

Licensing/Sponsorship Revenues

New Licensees and SponsorsY1 Y2 Y3 Y4 Y5

Licensing Revenue 100,000$ 300,000$ 1,900,000$ 8,850,000$ 23,800,000$ Marketing Contribution 48,000$ 96,000$ 456,000$ 1,416,000$ 2,856,000$

New Licensees 2 2 15 40 60Total Licensees 2 4 19 59 119

AssumptionsAverage Lic fee/yr 50,000 75,000 100,000 150,000 200,000Marketing Contribution $24,000 Per licensee/yr

Revenue Projections

Revenue Y1 Y2 Y3 Y4 Y5ROYALTY/LICENSE REVRecycling 1,566,500$ 9,592,500$ 22,282,500$ 34,560,000$ 43,010,000$ Cartridge Resale Program 260,039$ 3,184,710$ 7,397,790$ 11,473,920$ 14,279,320$ Coffee 36,000$ 417,600$ 1,440,000$ 2,304,000$ 4,032,000$ New Licensees 100,000$ 300,000$ 1,900,000$ 8,850,000$ 23,800,000$

MARKETING REV 48,000$ 96,000$ 456,000$ 1,416,000$ 2,856,000$ National Treasure Aw ards 6,837,500$ 7,150,000$ 9,103,125$ 11,544,531$ TOTAL 2,010,539$ 13,590,810$ 33,476,290$ 58,603,920$ 87,977,320$

Commissions

Cartridge/Phone Recycling 712,938$ 4,585,313$ 10,719,375$ 16,576,875$ 20,450,313$ Cartridge Resale Program 33% 85,813$ 1,050,954$ 2,441,271$ 3,786,394$ 4,712,176$ Coffee 4% 1,440$ 16,704$ 57,600$ 92,160$ 161,280$ New Licensees 4% 4,000$ 12,000$ 76,000$ 354,000$ 952,000$ NTA Expenses/Commisions 4,665,940$ 4,899,237$ 5,144,199$ 5,401,409$ TOTAL 804,190$ 10,330,911$ 18,193,483$ 25,953,627$ 31,677,177$

Royalty to Schools 637,092$ 1,740,145$ 8,154,744$ 17,178,861$ 29,394,279$

Net Revenue to ASP 569,257$ 1,519,755$ 7,128,063$ 15,471,432$ 26,905,864$

Executive Management Team

Donald Baird – Founder and CEOHas made a career of bringing together well-known corporations/consumer branded products and services to sponsor and improve schools and nonprofit,that are specifically focused on improving the welfare of children, over the last 15 years. He has personally raised over $26 million for American schools, (K-12), and is highly respected as a major event producer; successfully creating, organizing and implementing spectacular sports and educational events. (Don’s original program designs have been duplicated nationwide creating over One Hundred million dollars in new funding resource for high school sports programs and statewide associations across the United States.) He has over 25 years experience in the field of sports and event marketing. In 1988, he founded School Properties, U.S.A. Inc., and served as President and Director until early 1993. In 1984, Mr. Baird founded the concept of statewide corporate sponsorship for high school sports and activities associations in the United States and signed the first statewide multi-million dollar program for high school sports in the country.

Vijay Kotrappa - Chief Operating Officer/CFOAs COO, he is responsible for operations including general administration, legal, investor/shareholder relations, vendor relations, and the coordination of investment activity. Previously, he founded an Technology Services firm – Guidance Solutions based in Marina Del Rey, CA. At Guidance, he developed strategic alliances with companies such as Microsoft and Intel and also led technology project teams. He has a B-Tech (IIT Bombay), and MS in Engineering (UCLA) and an MBA from the Anderson School at UCLA.

Dr. Shirley Thornton - Executive V.P, National Director School Relations. Dr. Shirley Thornton- Executive V.P /National Director School Relations. With over 36 years in education, Dr. Thornton is currently the Senior V.P. and National Director, Schools Division of the America's School Program, and adjunct Associate Professor California State University Sacramento, School of Education, Educational Administration and Policy Studies Department. For approximately 10 years, Dr. Thornton served as Deputy Superintendent of Public Education, California Department of Education. Dr. Thornton holds the rank of full Colonel, Retired, United States Army Reserve. Dr. Thornton received her B.A., M.A. from San Francisco State University, and her Ed.D from University of San Francisco.

ASP Launch at Nevada- PTA State Conference

2007 Nevada –PTA Conference; hosted over 200 plus area coordinators,

work directly with the 25,034 registered members across the Sate of Nevada .