MARKETING: The one who takes a piece of text and brings it to life with a visual. This marketer has a passion for producing highly engaging images, infographics, email content and web design.

THE VISUAL PRO

SALES: When it comes to industry knowledge, this one can answer any question you throw at him and uses this to solve prospects’ issues.

THE KNOW-IT-ALL

MARKETING: As head of all things content, this marketer has a flair for copywriting. A detailed understanding of the industry and company prospects results in targeted and relevant content.

SALES: An expert networker, this salesperson has a huge amount of industry contacts, as well as connections with co-workers and customers. A strong base network keeps them consistently aware of new business opportunities.

THE NETWORK BUILDER

MARKETING: A marketer with tact for real-time and reactive marketing. They use social media networks to have the right conversations with the right people in the right places.

THE SOCIAL MEDIA GURU

SALES: With a focus on benefitting their prospect, this salesperson has both a personable and logical approach. Their knowledge and desire to offer the right solution make them a go-to adviser.

THE PERSONAL ADVISER

MARKETING: With a talent for managing, this marketer knows for a campaign to achieve ROI, there needs to be a clearly executed strategy. This one works with the team to integrate all marketing activity.

THE ROI STRATEGIST

MARKETING: A data scientist, whose skills lie in measuring results, digging up insights and working with the marketing team to generate leads off the back of this.

THE ANALYST

Ensure your business includes these talented stars in its starting line-up in order to score the best new business and ROI

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Sales and Marketing United

www.reallyb2b.comResults Driven Marketing

SALES: A traditional salesperson, this one lives by the common mantra ‘always be selling’. A results-focused and aggressive stance results in strong negotiation skills.

THE SELLER

THE MANAGING DIRECTOR

SALES: The one who creates a personable, emotional connection with a prospect, before the sales push. This salesperson has charm, asks questions and shows an interest.

THE FRIEND

THE CONTENT CREATOR