the association of professional landscape designers annual pr review
DESCRIPTION
The Garden Media GroupTRANSCRIPT
The Association of Professional Landscape Designers
2011 Public RelationsAnnual Report
04/12/2023 Garden Media Group 2
2011 Review Summary
• Advertising Value Breakdown • Features with a consumer focus• Placements with a trade focus • Social media coverage • Conference success
GMG helped APLD reach a new levelof awareness in 2011
Advertising Value Breakdown
GRAND TOTAL Reach 181 million
Ad Value $1.5 million
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GMG Delivered nearly $1.5 million in advertising value to APLD in the last 12 months
Category Circulation Advertising Value
NEWS 94,757,346 $282,879.72
TRENDS 2011 24,149,356 $418,227.56
EXPERT DESIGN TIPS 27,998,860 $476,338.58
Bloom IQ Story 33,877,389 $356,536.80
GRAND TOTAL 180,782,951 $1,533,982.67
Features with a Consumer Focus
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Consumer focus: Garden Design
Garden Design featured a 12 photo slide show of APLD winners, information about all three webinars and has APLD designed gardens under review for publication.
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Consumer Focused FeatureExpert Design Tips
Racking up 105 print placements and 763 web posts, Expert Design Tips had the legs to go far
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GMG 2011 Trend Report
APLD quoted and hot linked in 83 Print placements in consumer media and 860 Web hits
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Home Improvement Consumer Magazine
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3 Webinars listed with linksin Garden Design
3 Different Months
APLD Placements with a trade focus
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Trade Media Focus
APLD has made great strides in the trade media exposure
The successful mix includes: • Providing content • Pitching news personally • Sharing great photos
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Trade Magazine Covers
Ad Value:Priceless
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Total Landscape Care Full Page Coverage = $8,440 for each
Total Advertising Value = $16,880 -- More planned for 2012!
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Trade Websites Add Links, Value and Exposure
• Lawn and Landscape • Landscape and
Irrigation • Landscaping
Contractor • Lawn and Garden
Retailer• Irrigation and Green
Industry• Landscapeonline.com
Social media coverage
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Social Media Spreads the Word
• APLD Facebook page has 3693 members and Twitter 3526 followers
• Photos and posts engage readers and promote sharing
• GMG tweets, retweets, Facebooks and shares APLD news through social media
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APLD ….an active Facebook group
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APLD Featured in Dozensof GMG Blog Post
2011 International APLD Conference Success
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Cleveland Successes • Lawn and Landscape editor
attended the opening reception.
• Cleveland Plain Dealer published an article prior to conference.
• Plain Dealer photographer and reporter attended the conference, spoke with members and published a large piece in print and online.
• Bobbie Schwartz, FAPLD was written about post conference for one of her award winning designs in the Plain Dealer.
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Conference Coverage online and in print
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APLD Webinar Coverage Garden Design: http://www.gardendesign.com/calendar Green Profit : http://tinyurl.com/greenprofitpress Landscape & Irrigation:
http://tinyurl.com/landscape2011
Lawn and Landscape: http://tinyurl.com/landscapepressSpreading the word, sharing expertise and linking to
www.apld.org .
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Growing with APLD
With numerous hits across print, radio and social media, GMG is helping APLD reach new levels of engagement.
Advertising values for 2011 media hits reached over $1.5 million
In 2012 GMG will build upon this success
Your Reputation Is Our Mission
[email protected]@gardenmediagroup.com
610-444-3040
2011 Garden Media Group