the art & signs of wayfinding & signage design

The Art & Signs of

Wayfinding

Enhancing Built Environments™ Private & Confidential

Enhancing Built Environments™


In a customer’s mind, a branded

built environment enhances a destination’s

reputation, that is, the experience & value

they expect to get

Enhancing Built Environments


Hence, environmental branding,

wayfinding & signage design should enable

destinations to deliver distinctive

experiences - bringing them to life through

all internal & external touch-points



A holistic Environmental Branding methodology would allow destinations to: • Clarify a positioning that is differentiated

from competitors

• Define the relationship between areas, targeting them to specific segments

• Develop messaging that persuasively communicates the destination’s benefits and propositions

• An experience of the destination that nurtures loyalty and/or commands a premium


http://2.bp.blogspot.com/_YlvEjlIelzk/R5n6KrgwjVI/AAAAAAAAIWs/zHiCVPjecc4/s1600-h/Lippo+Group+Logo.jpg


Methodology

Methodology


A holistic perspective to Wayfinding delivers an end user experience that is stress-free, enjoyable, that allows them to know where they have to go.

Technology & Digital Solutions

Branding

Materials & Fabrication

Strategy

Creative & Universal

Design

User Insight

Programme Management

and Government Agency Liaison


At the same time Wayfinding should seek to create economic activity and pride in local communities.


Branding


Strategy


Design

User Insight



Methodology


Methodology: Key Phases


User Insight

Private & Confidential

Adopt an observation and research approach to problem solving

Methodology

Strategy


Strategic thinking provides for objective site evaluation

Acacia’s Wayfinding Strategy includes visibility studies such as Isovist and Shadow Path Analysis

Methodology

Branding

Factor branding into signage & wayfinding, extending it to all touch-points


Methodology


Design

The design process should addresses 5 core pillars that are critical to achieving effective signage & wayfinding


Methodology


Design

Spearhead the adoption of Universal design for people with different needs, with the following objectives:

To assist urban designers and architects to better address the needs of different abilities To promote better sensitivity and innovation in Universal Design beyond minimum requirements To achieve a higher standard of Universal Design for the built environment

A

B

C


Methodology

Proactively generate new perspectives and innovative solutions



11 digital directory and 17 digital signage over 4 shopping floors

Avenue K Directory & Interactive Kiosks 360,000 sq. ft. of retail space with 7 storey of fashion and F&B mix

Gateway@klia2 Directory Kiosks & Digital Signages

Methodology


Ensure that design intentions are being implemented through an optimal choice of materials & fabrication method


Methodology

http://www.the-ascott.com/index.html


1 Branding & Identity Creation

2 Wayfinding Strategy & System Development

3 Signage Design Conceptualisation/ Adaptation

4 Design Intent Drawings Package Preparation

5 Calling of tender

6 Shop drawings preparation

9 Fabrication and installation

10 Site consultation and coordination

11 Quality Control and supervision

12 Management review and handover

7 Prototype submission, assessment and recommendation

8 Vetting of Shop Drawings / PE drawings preparation and submissions



Acacia delivers & manages a comprehensive system of programme phases…

Methodology

… based on customisable modules


3 Signage Design Conceptualisation/ Adaptation

4 Design Intent Drawings Package Preparation

5 Calling of tender



Methodology


Case Studies



As a leading wayfinding consultant, Acacia

has built a reputation for Enhancing Built

Environments™ through innovative

wayfinding, signage and branding for

buildings and public spaces around the region.

Case Studies

Singapore Night Safari


01 Environment branding & wayfinding for Singapore’s no. 1 nightspot


Singex / Expo / Max Atria


02 Re-position a veteran brand for a new market segment and global expansion


Sentosa Cove


03 Develop wayfinding for Singapore’s most prestigious precinct


The Ascott Group


04 Develop signage guidelines for the world’s largest service residence operator


Singapore Art Museum

Private & Confidential Enhancing Built Environments™ Private & Confidential

05 Corporate and Environment Branding for a national cultural institution

Hotel Fort Canning


06 Environment Branding for a new hotel at Singapore’s iconic Fort Canning



07 Brand the developer of Singapore’s most branded commercial developments

Raffles Quay Asset Mgt



Damansara City

Project name: Damansara City Mixed Development

Location: Kuala Lumpur, Malaysia

Client: Guocoland


08 Environment branding & wayfinding for a sprawling 8.5 acre integrated development & key growth catalyst for the Greater KL/Klang Valley


Tanjong Pagar Centre

Project name: Tanjong Pagar Centre Mixed Development

Location: Singapore

Client: Guocoland


09 Environment branding & wayfinding for a S$3b mixed-commercial development featuring the tallest building in Singapore


Marina One

Project name: Marina One Mixed Development

Location: Singapore

Client: M+S


10 Environment branding & wayfinding for the new gravitational epicentre of Singapore’s CBD.


43A, Neil Road, S(088825) T +65 6225 3722 F +65 6225 3772 E [email protected] www.acacia-wayfinding.com

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Thank You

the art & signs of wayfinding & signage design

Design

premium enhancing

wayfinding signage design

branded built environment

design process

design intentions

adoption of universal

innovative wayfinding

effective signage wayfinding