the art & signs of wayfinding & signage design

Download The Art & Signs of Wayfinding & Signage Design

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In a customers mind, a branded built environment enhances a destinations reputation, that is, the experience & value they expect to get. How can Wayfinding & Signage Design enable destinations to deliver distinctive experiences, bringing them to life through all internal & external touch-points?

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  • 1. The Art & Signs of Wayfinding

2. Enhancing Built EnvironmentsPrivate & Confidential Enhancing Built Environments 3. Enhancing Built EnvironmentsPrivate & Confidential In a customers mind, a branded built environment enhances a destinations reputation, that is, the experience & value they expect to get Enhancing Built Environments 4. Enhancing Built EnvironmentsPrivate & Confidential Hence, environmental branding, wayfinding & signage design should enable destinations to deliver distinctive experiences - bringing them to life through all internal & external touch-points Enhancing Built Environments 5. Enhancing Built EnvironmentsPrivate & Confidential A holistic Environmental Branding methodology would allow destinations to: Clarify a positioning that is differentiated from competitors Define the relationship between areas, targeting them to specific segments Develop messaging that persuasively communicates the destinations benefits and propositions An experience of the destination that nurtures loyalty and/or commands a premium Enhancing Built Environments 6. Enhancing Built EnvironmentsPrivate & Confidential Methodology 7. Methodology Enhancing Built EnvironmentsPrivate & Confidential A holistic perspective to Wayfinding delivers an end user experience that is stress-free, enjoyable, that allows them to know where they have to go. Technology & Digital Solutions Branding Materials & Fabrication Strategy Creative & Universal Design User Insight Programme Management and Government Agency Liaison 8. Enhancing Built EnvironmentsPrivate & Confidential At the same time Wayfinding should seek to create economic activity and pride in local communities. Technology & Digital Solutions Branding Materials & Fabrication Strategy Creative & Universal Design User Insight Programme Management and Government Agency Liaison Methodology 9. Enhancing Built EnvironmentsPrivate & Confidential Methodology: Key Phases 10. Enhancing Built Environments User Insight Private & Confidential Adopt an observation and research approach to problem solving Methodology 11. Strategy Enhancing Built EnvironmentsPrivate & Confidential Strategic thinking provides for objective site evaluation Acacias Wayfinding Strategy includes visibility studies such as Isovist and Shadow Path Analysis Methodology 12. Branding Factor branding into signage & wayfinding, extending it to all touch-points Enhancing Built EnvironmentsPrivate & Confidential Methodology 13. Creative & Universal Design The design process should addresses 5 core pillars that are critical to achieving effective signage & wayfinding Enhancing Built EnvironmentsPrivate & Confidential Methodology 14. Creative & Universal Design Spearhead the adoption of Universal design for people with different needs, with the following objectives: To assist urban designers and architects to better address the needs of different abilities To promote better sensitivity and innovation in Universal Design beyond minimum requirements To achieve a higher standard of Universal Design for the built environment A B C Enhancing Built EnvironmentsPrivate & Confidential Methodology 15. Proactively generate new perspectives and innovative solutions Technology & Digital Solutions Enhancing Built EnvironmentsPrivate & Confidential 11 digital directory and 17 digital signage over 4 shopping floors Avenue K Directory & Interactive Kiosks 360,000 sq. ft. of retail space with 7 storey of fashion and F&B mix Gateway@klia2 Directory Kiosks & Digital Signages Methodology 16. Materials & Fabrication Ensure that design intentions are being implemented through an optimal choice of materials & fabrication method Enhancing Built EnvironmentsPrivate & Confidential Methodology 17. Enhancing Built EnvironmentsPrivate & Confidential 1 Branding & Identity Creation 2 Wayfinding Strategy & System Development 3 Signage Design Conceptualisation/ Adaptation 4 Design Intent Drawings Package Preparation 5 Calling of tender 6 Shop drawings preparation 9 Fabrication and installation 10 Site consultation and coordination 11 Quality Control and supervision 12 Management review and handover 7 Prototype submission, assessment and recommendation 8 Vetting of Shop Drawings / PE drawings preparation and submissions Programme Management and Government Agency Liaison Acacia delivers & manages a comprehensive system of programme phases Methodology 18. based on customisable modules Enhancing Built EnvironmentsPrivate & Confidential 3 Signage Design Conceptualisation/ Adaptation 4 Design Intent Drawings Package Preparation 5 Calling of tender Programme Management and Government Agency Liaison Methodology 19. Enhancing Built Environments Case Studies Private & Confidential 20. Enhancing Built EnvironmentsPrivate & Confidential As a leading wayfinding consultant, Acacia has built a reputation for Enhancing Built Environments through innovative wayfinding, signage and branding for buildings and public spaces around the region. Case Studies 21. Singapore Night Safari Private & Confidential 01 Environment branding & wayfinding for Singapores no. 1 nightspot Enhancing Built EnvironmentsPrivate & Confidential 22. Singex / Expo / Max Atria Private & Confidential 02 Re-position a veteran brand for a new market segment and global expansion Enhancing Built EnvironmentsPrivate & Confidential 23. Sentosa Cove Private & Confidential 03 Develop wayfinding for Singapores most prestigious precinct Enhancing Built EnvironmentsPrivate & Confidential 24. The Ascott Group Private & Confidential 04 Develop signage guidelines for the worlds largest service residence operator Enhancing Built EnvironmentsPrivate & Confidential 25. Singapore Art Museum Private & Confidential Enhancing Built EnvironmentsPrivate & Confidential 05 Corporate and Environment Branding for a national cultural institution 26. Hotel Fort Canning Private & Confidential 06 Environment Branding for a new hotel at Singapores iconic Fort Canning Enhancing Built EnvironmentsPrivate & Confidential 27. Private & Confidential 07 Brand the developer of Singapores most branded commercial developments Raffles Quay Asset Mgt Enhancing Built EnvironmentsPrivate & Confidential 28. Private & Confidential Damansara City Project name: Damansara City Mixed Development Location: Kuala Lumpur, Malaysia Client: Guocoland Enhancing Built EnvironmentsPrivate & Confidential 08 Environment branding & wayfinding for a sprawling 8.5 acre integrated development & key growth catalyst for the Greater KL/Klang Valley 29. Private & Confidential Tanjong Pagar Centre Project name: Tanjong Pagar Centre Mixed Development Location: Singapore Client: Guocoland Enhancing Built EnvironmentsPrivate & Confidential 09 Environment branding & wayfinding for a S$3b mixed-commercial development featuring the tallest building in Singapore 30. Private & Confidential Marina One Project name: Marina One Mixed Development Location: Singapore Client: M+S Enhancing Built EnvironmentsPrivate & Confidential 10 Environment branding & wayfinding for the new gravitational epicentre of Singapores CBD. 31. Private & Confidential 43A, Neil Road, S(088825) T +65 6225 3722 F +65 6225 3772 E mail@acacia-design.com www.acacia-wayfinding.com + + Thank You

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