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The Art of Fashion Slide 2 What is clothing made up of? The principles that make up appealing art apply to good fashion design as well. Good fashion has a combination of the elements and principles of design. Slide 3 Elements of Design Line Shape Color Texture Pattern Slide 4 What lines appear in this dress? Slide 5 Line Refers to an elongated mark that connects two or more points. Line encloses and divides space, creating shapes and forms. Seam lines divide and enclose space on a garment. Slide 6 Effects of line Can create optical illusions. Can Give messages A B C D Slide 7 Structural lines required to maintain the structure of the garment; for example, seams Decorative lines created by the designer purely for decoration; for example, a printed- on design Structural Decorative Vs. Slide 8 Straight Lines Message Forceful, Rigid, Strong, Hard, Formal, Masculine, Crisp, Stiff, Severe Illusion Increases, emphasizes, reinforces body lines and angles, counters curved lines and rounded body areas Placements Closures, Necklines, Collars, Lapels, Seamlines, Darts, Tucks, Pleats, Folds, Stripes, Shapes, Silhouettes Slide 9 Slide 10 Curved Lines Message Gentle, Romantic, Fragile, Soft, Casual, Feminine, Graceful, Sensual Illusion Holds attention longer, increases, emphasizes, reinforces rounded soft-body curves, counter straight lines and angular body areas Placements Fabric pattern, necklines, collars, yokelines, seamlines, bows, lapels, sleeves, ruffles, skirts, gathers, trims, buttons Slide 11 Slide 12 Line Direction The direction that the line falls affects the design, message and illusion drastically. Slide 13 Vertical Message Formal, strong, dignified, stiff, business-like, stately, conservative, grandious, majestic, efficient Illusion Increases, emphasizes, reinforces length, height, narrowness, thinness slimming, counters horizontal lines Placement Deep v-necklines, pointed collars, narrow lapels, narrow panels or gores, fabric insets, lengthwise grainline, vertical stripes, darts, tucks, pleats, folds, crease, zippers, row of buttons, pockets, ties, neckties, long sleeves, high heels Slide 14 Slide 15 Horizontal Message Restful, stable, calm, relaxed, casual, quiet, serene, in repose, lethargic Illusion Increases, emphasizes, reinforces width, bulk, shortness, counters vertical lines, when placed high appears taller, when placed low appears shorter Placement Necklines, flat collars, bow ties, yoke lines, horizontal stripes, belts, cuffs, waistline, sashes, patch/flap pockets, wide-set double- breasted closure, strap shoes, platform shoes, wide-brimmed hat Slide 16 Slide 17 Diagonal Message Active, movement, instability, excitement, interesting, dramatic, restless, sophisticated, in motion, vitality Illusion Increases, emphasizes, reinforces the direction of the dominant angle, counters vertical and horizontal lines Placement V-shaped neckline, open collar, lapels, raglan sleeve seamlines, French darts, closures, surplice closure, row of buttons, fabric inset, diagonal stripes, gores, herringbone pattern, zigzag pattern, A-line skirt, flared skirt or pants, shoe laces crisscross straps Slide 18 Slide 19 Portfolio Assignment Create 3 portfolio pages Straight Line, Curved Line, Diagonal Line Address the following in the paragraph: What lines are found in the picture? Where are the lines found? Are the lines structural or decorative? What is the illusion and message associated with the described lines. Slide 20 Curved line portfolio page Slide 21 What is good and bad about the following portfolio pages? Slide 22 Diagonal Line sample portfolio page Slide 23 Straight line portfolio sample page Slide 24 Construct a paragraph using this picture as an example of line. Step 1 Find the criteria in the photo and take notes about YOUR photo NOT the notes from the PowerPoint presentation Placement Illusion Message Step 2 Combine notes to create the paragraph. Use a thesaurus if needed. Slide 25 Slide 26