The Art, Craft, and Technologies of Personalization

What is The Art, Craft and Technologies ofPersonalization?

What is a CIO Pages ConceptBriefing?CIOPages.com Concept Briefing is anin-depth and multi-dimensionalperspective on a topic of interest tobusiness and technology leaders. Thecontent is less of esoteric theory andmore focused on making it anactionable advisory briefing

How is it different than a ResearchBrief?More often than not, the ResearchBriefs are an introduction to aconcept, a forecast of where thingsare going, an analysis of the marketstructure, or an evaluation of thevendor landscape. A CIOPages.comConcept Brief is a result of secondaryresearch and a synthesis and an

The Art, Craft, and Technologies of PersonalizationProduct Description

The Art, Craft, and Technologies of Personalization: Personalization is rapidly changing the way that businesses interactwith their customers. The demand for tailored experiences with products and services has never been greater. ThisCIOPages.com Briefing on Personalization is intended to provide a deeper perspective and actionable playbook formarketers and technologists to understand and implement personalization strategies.

The Art, Craft and Technologies of Personalization is a CIOPages.com ConceptBriefing, which defines and describes what types of personalization strategiesand technologies exist as well as key drivers of personalization

How does The Art, Craft, and Technologies ofPersonalization Concept Briefing benefit me?

What is included in The Art, Craft, and Technologies ofPersonalization Concept Briefing?

encapsulation of current thoughtleadership from across the board tohelp business and technology leadersget a unified and holistic picture of atopic area with an action orientation.

How do I use a Concept Brief?

Why should I pay when thisinformation is available for free?Of course, if you search far and wide,the Internet abounds withinformation. But it takes a lot of timeto separate the wheat from the chafeand differentiate the signal from thenoise. For executives that arecrunched for time, the value of theinformation and knowledge farexceeds the fee for a briefing.

Provides an overview of trends and industry tools for Personalizationincluding areas such as artificial intelligence, real-time notifications andservice providers such as IBM Digital Analytics, Optimizely etc.

Addresses different Personalization use cases in a variety of industries.

Describes Personalization frameworks and addresses concerns over privacyand ethics

Enables you to better understand the personalization landscape so that youcan use personalization in your enterprise or advance and build uponpersonalization practices currently in place

Provides you with a relevant and an actionable viewpoint on personalizationso that you can immediately add value to your strategic discussions on howto optimize customer interactions to maximize value to the customer andminimize time, cost and effort to deliver such experiences.

The Art, Craft, and Technologies of Personalization is a PowerPoint deck.

The content is both broad and deep with ~50 well structured and informationrich slides, which you can reuse with or without modifications

Gain an in-depth understanding ofa topic or evolve your currentthinking

Use some or all slides into yourinternal presentations

Incorporate ideas and innovationsinto your projects

What is not included?

The Art, Craft, and Technologies of Personalization:Content Outline

Overview

Types of Personalization

Implementation and Best Practices

Industry Specific Focus

User Scenarios

Customer Segmentation

Frameworks

Tools

Cost Benefit Analysis

Privacy, Ethics, and Law

Future Trends

Caveats:

Who writes these Concept Briefs?CIOPages.com has access to atalented team of contributors andconsultants who are industrypractitioners and subject matterexperts. Based on our understandingof the market and the voice of ourcustomers, we commission specifictopics that have resonance.

Will you do custom research for us?It depends on various factors,including whether our team ofcontributors/consultants can addvalue and provide the depth andbreadth you are looking for. Pleasecontact us to discuss your needs.

What type of Professional Servicesdo you offer?Our typical offerings encompass:

No primary research or original forecasts

No in-depth vendor evaluations or rankings

As The Art, Craft, and Technologies of Personalization Concept Briefing is a digitalproduct, there are absolutely NO Returns.

Depending on your industry, the type of customers you deal with, the channels you use,

Lunch and Learn Sessions

Concept Exploration Workshops

Custom Research and IndustryUse Cases and Applications

Need Consulting or Advisory Services?

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Contact Us for more details on ourOfferings

and personalization techniques involved, some or all of the content may or may not berelevant to you.

If you are a consultant or a consulting company, there is a different pricing, license, andterms.

Sold on an as-is basis and without any warranties.

This sale does not include implementation help or support. If you need professionalservices assistance, please contact us.

The sale of this item is bound by our terms of service.

Current State Assessments

Transformation Roadmaps

Vendor RFP Development andManagement

Experience Audits