the angus edge - summer 2013

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Angus Edge Official Publication of the Saskatchewan Angus Association Summer 2013 Publications Mail Agreement #40019886 THE Everyone Is Looking To The New Cloud! Continued on Page 8 by Karla Ness Are you reaching the 86 per cent of agriculture producers who are looking to “the cloud” for the new products online? According to Canada’s leading market intelligence organization, Ipsos Reid, the “new cloud” is creating buzz and conversations between users within all industries, including agriculture. Everything is changing in the way to communicate and if you want to remain competitive in the agriculture industry you must embrace all changes. It almost seems that the traditional ways to communicate are becoming “out-of- date” techniques and a “new cloud” is hovering over our world. What is this “new cloud?” Web 2.0 The cloud is known as Web 2.0 which is simply the normal Internet on steroids. The Internet has grown to be a large phenomenon that evolves more each day. Ipsos Reid focuses their research on the use of the Internet in specific countries. They recently have released an article with numerous facts about the present increase of rapid Internet use. This report stated 86 per cent of Canadians have access to the Internet in all locations (2012). Web 2.0 brought about radical change and has fashioned a tool that is designed to create awareness and hype between users within all industries. This tool is free and sparks conversations, opinions, emotions and can also reach a large audience with a few simple clicks. This tool is social media and over the last five years social media has skyrocketed to the point that some users have difficulty keeping up with it. Social media encompasses many different channels that anyone may use. Most well-known and employed are Facebook, Twitter, and Youtube. In the study by Ipsos Reid, 86 per cent of Canadians have a Facebook page and there has been a significant increase to Twitter users. However, Facebook is the preferred channel that Canadians enjoy using. How many times have

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The official publication of the Saskatchewan Angus Association

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Page 1: The Angus Edge - Summer 2013

Angus EdgeOfficial Publication of the Saskatchewan Angus Association Summer 2013

Publications Mail Agreement #40019886

The

Everyone Is Looking To The New Cloud!

Continued on Page 8

by Karla Ness

Are you reaching the 86 per cent of agriculture producers who are looking to “the cloud” for the new products online? According to Canada’s leading market intelligence organization, Ipsos Reid, the “new cloud” is creating buzz and conversations between users within all industries, including agriculture. Everything is changing in the way to communicate and if you want to remain competitive in the agriculture industry you must embrace all changes. It almost seems that the traditional ways to communicate are becoming “out-of-date” techniques and a “new cloud” is hovering over our world. What is this “new cloud?”

Web 2.0The cloud is known as Web 2.0 which is simply the normal Internet on steroids. The Internet has grown to be a large phenomenon that evolves more each day. Ipsos Reid focuses their research on the use of the Internet in specific countries. They recently have released an article with numerous facts about the present increase of rapid Internet use. This report stated 86 per cent of Canadians have access to the Internet in all locations (2012).

Web 2.0 brought about radical change and has fashioned a tool that is designed

to create awareness and hype between users within all industries. This tool is free and sparks conversations, opinions, emotions and can also reach a large audience with a few simple clicks. This tool is social media and over the last five years social media has skyrocketed to the point that some users have difficulty keeping up with it. Social media encompasses many

different channels that anyone may use. Most well-known and employed are Facebook, Twitter, and Youtube. In the study by Ipsos Reid, 86 per cent of Canadians have a Facebook page and there has been a significant increase to Twitter users. However, Facebook is the preferred channel that Canadians enjoy using. How many times have

Page 2: The Angus Edge - Summer 2013

Page 2 Angus Edge - Summer 2013

A HUGE thank you from Ivanhoe Angus to our 2013 Bull & Female customers at our 3rd Annual Sale and On Farm Treaty!

IVANHOE ANGUSRon & Marilyn Mountenay

Box 23, Belle Plaine, SKPh: 306.345.2560C: 306.630.5871

• Neil & George Alexander• Cameron & Colleen Campbell

• Gordon Clarke• Ken Dryseale

• Eastondale Angus• Johnny Eberts

• Allan & Sharon Fahlman• Doug & Joan Gomersall

• HB Outdoors Ltd.• Kevin King

• Kelly & Paula Mantell• Milton & Paulette Mastad **Volume Buyer

• Calvin & Kirk Mastad• Richard, Kathy, Will & Brinn Rieder• Colin, Pat, Ross, Cacy & Edie Toner

• Ben Switzer• Garnet Zerbin

IVANHOE EMBLAZON 8Y

IVANHOE INNOVATOR 63Y

IVANHOE TOUCHDOWN 34Z

We’re excited about our two new Herdsires!!

• Merit 2012• Youngdale Zenko 17Y

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Angus Edge - Summer 2013 Page 3

masterpiece salethe 2013 40th annual

Open to Animals of all ages, either sex, Red or Black.

Nominate your herd now!The Masterpiece is sponsored by the

Saskatchewan Angus Associationand will be held in conjunction with the2013 Canadian Western Agribition Show

Regina, Saskatchewan - November 11 - 16, 2013

First Lady Classic Heifer Jackpot & Futurity - Tuesday the 12th‘Masterpiece’ Sale - Wednesday the 13th

Black & Red Angus Shows - Thursday the 14th“Stock Exchange” Commercial Cattle Show - Friday the 15th

Bull Pen Alley Show - Saturday the 16thCWA Junior Beef Extreme - Saturday the 16th

“Stock Exchange” Commercial Cattle Sale - Saturday the 16thRoyal Bank Beef Supreme Challenge - Saturday the 16th

OPTIMAL BOVINES INC.Rob Holowaychuk - 780-916-2628

Mark Holowaychuk - 403-896-4990#407, 4808 Ross Street, Red Deer, AB

T4N 1X5Fax 403-343-6133

Email [email protected]: www.cattlemanagement.ca

Contact the SAA Officeat 306-757-6133 or

OBI - Sales Managementfor information.

MasterpieceNomination Form

Name _______________________________Farm Name __________________________Address _____________________________ _____________________________Phone ______________________________

Mail, fax, email or phone your Nomination

by July 15, 2013 to OBI orthe Saskatchewan Angus Association

Page 4: The Angus Edge - Summer 2013

Tentative ScheduleWednesday, July 31

9:00 a.m. - 10:00 a.m. Weight in - Steers Only11:00 a.m. - 3:00 p.m. Weigh in and Registration All Breeds Cattle must be on Grounds by 2:00 p.m. 2:00 p.m. - 4 p.m. Tiger Lily Classic YCSA ( Jr. Simmental) Conferences 3:00 p.m. Junior Angus Show Judging, Grooming & Costume Class 5:00 p.m. PAEX Steer Show (Guaranteed $5000 prize payout) 6:00 p.m. Junior Angus Annual Meeting

Thursday, August 1 9:00 a.m. Tiger Lily Classic YCSA ( Jr. Simmental) Conformation Classes 9:00 a.m. Junior Angus Gold Show - Conformation Classes10:30 a.m. Commercial Show11:30 a.m. Angus Show 3:00 p.m. Interbreed Show - which may include the following breeds: Charolais, Hereford, Gelbvieh, Maine Anjou, Salers, Shorthorn, Speckle Park, Tarentaise. If these breeds have 18 or more entries, they will be scheduled for Friday morning at 9 a.m. 5:00 p.m. Anderson Motors Little Lady Classic Jackpot Heifer Show

Friday, August 210:30 a.m. “Spiritwood Stockyards Princess Classic” Heifer Calf Jackpot Show11:00 a.m. Simmental Breed Show 1:00 p.m. “Lord of the Rings” Bull Calf Jackpot Show 2:00 p.m. - 6:00 p.m. PAEX Stock Dog Trials 7:00 p.m. Supreme Champions

Saturday, August 3 All Day PA Exhibition Junior Show Events 2:00 p.m. PAEX Stock Dog Trials

For a Complete Listing of Events and New Updates Check out the Exhibition Website at www.paexhibition.com

Entries Close July 17, 2013Entries will be mailed out by the Prince Albert Exhibition in mid June and will also be available on their website, as well as the Saskatchewan Angus web-site at www.saskatchewanangus.com.

Blocks of rooms have been reserved at the Ramada - Phone 306-922-1333, the Comfort Inn - Phone 306-763-4466 and Holiday Inn Express - Phone 306-922-6988. Mention the

Angus Gold Show for a Preferred Rate. Call Early as Rooms will be at a Premium!

Saskatchewan Angus Summer Gold & Junior Show

July 31 - August 3, 2013Prince Albert, Saskatchewan, during the Fair

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Angus Edge - Summer 2013 Page 5

ANGUS EDGE Published by:

Saskatchewan Angus AssociationBox 3771, Regina, SK S4P 3N8

Phone: 306-757-6133 Fax: 306-525-5852Email: [email protected]

Website: www.saskatchewanangus.com

Kelly FeigeParkside, [email protected]

Jason FreyOxbow, [email protected]

Karla HicksMortlach, [email protected]

Jenna LoveridgeMelville, [email protected]

Gord RogerBalgonie, [email protected]

Kristine SauterWawota, [email protected]

Michael WheelerSaskatoon, [email protected]

Saskatchewan Angus Association2013 Board of Directors

Belinda WagnerGeneral Manager

2nd Floor, Canada Centre Building, Evraz Place

Box 3771, Regina, SK S4P 3N8Phone 306-757-6133Fax 306-525-5852

Email [email protected] www.saskatchewanangus.com

Office Hours8:30 am - 4:30 pm

Erin TonerJunior Director

Kelfield, SK306-932-2180

[email protected]

Kevin BlairCanadian Director

Lanigan, SK306-365-7922

[email protected]

Jon FoxCanadian DirectorLloydminster, SK

[email protected]

Corinne GibsonCanadian DirectorFir Mountain, SK

[email protected]

John WillmottHonourary President

Pense, SK

The

PresidentDale EastonWawota, SK [email protected]

1st Vice-PresidentMike HoweMoose Jaw, [email protected]

2nd Vice-PresidentDavid JohnsonPeebles, [email protected]

Executive DirectorBob TonerKelfield, [email protected]

Past PresidentClint SmithMankota, [email protected]

Publications Mail Agreement #40019886Return undeliverable Canadian addresses to:

Saskatchewan Angus AssociationBox 3771, Regina, SK S4P 3N8

Summer 2013Distributed to approximately 750 Angus Breeders’

and 2000+ Commercial Producers in Saskatchewan.3 Issues per year

Fall deadline - September15Spring deadline - January 15

Summer deadline - May 1

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President’s Report ... by Dale Easton

Well it appears summer is finally here and I think e v e r y o n e is certainly ready for it!! We certainly deserve a good summer

after that long drawn out affair of a winter.

As far as Saskatchewan Angus activities go we certainly have a busy summer planned and certainly hope you, the membership can join in on some of our events throughout the summer months. The Summer Gold & Junior shows are to be held in Prince Albert at their summer Exhibition on July 31 & August 1. Prince Albert always puts on a first class fair and show so make sure you plan to exhibit your cattle there or join us for the shows, look for more details and times here in the Edge.

Next a summer tour is being planned for August 29 & 30 in the South East corner of the province. This looks to be a really good event so we would love to have you join in and tour some very good Red & Black Angus cattle and enjoy some great meals and Angus hospitality in a really nice part of the province. If you would like to display cattle, we welcome you to join us at any of the stops, again look for further details and info on how you can partake in this edition of the Edge.

Plans are also underway in organizing the 2014 Canadian Angus Convention & AGM which we will be hosting in Moose Jaw. This has become a truly good event to attend so we hope you mark your calendars now! June 5-7 - see you there.

We are also starting work on a new breeder directory to be ready for June 2014 so please look for an application in the Edge and submit an ad and/or get

your farm on the map - we do not want to miss anyone!

Best of luck to all 4-H members with their projects - I know some will have been completed by the time this article comes out but Saskatchewan Angus applauds all of you for taking part in a very worthwhile program as we know it will help you with your future life skills.

Here’s hoping we all have a great summer with ample grass and hay to replenish the stocks that were used up. I will see you at this summers events and please remember if you have any ideas or issues you would like us to review, please contact any of the Saskatchewan Angus board members, myself or our General Manager Belinda Wagner and anyone of us will try to help you out or answer your questions.

See you this summer!

New Director Profile ... Kelly Fiege

My name is Kelly Feige. Along with my wife Angie and our two sons Garret (14) and Jacob (11) we own and operate Double F Cattle Co.

and Parkvista Hereford Farm. The farm is located 40 miles west of Prince Albert at Parkside, SK. We have 250 cows - 150 Black Angus, the remainder purebred Horned Hereford and commercials. Parkvista Hereford Farm was established in 1943 by my grandparents Bruno and Irma Feige. I enjoyed working with my grandparents and parents, John and Aldine to become accomplished Horned Hereford

breeders. We have shown and marketed our Herefords throughout Canada and the world with great success.

About six years ago we purchased our first Black Angus cows from Ivan and Joyce Eggen. We thought it would be a perfect fit with the Hereford and commercial herd. With our previous purebred experience we have been able to start strong with this new herd. Although our time in the Angus breed is just starting we have hit a few milestones already. We showed at the World Angus Forum, have placed top ten in the Royal Bank Supreme Challenge at Agribition and have had four successful bull sales.

Even though cattle are our livelihood, I like to take time to be involved in oth-er things. I coach the boys ball and

hockey teams, am the 4-H Club Lead-er and curl competitively. I also play 1st Division Men’s Slo-Pitch and have travelled Canada competing 24 times at the National level. Our family enjoys camping, fishing and traveling as well.

I have been involved in many cattle events, a part of many boards; and bring some great ideas to the table. I believe that the Angus breed has an exciting future and am proud to be able to con-tribute to it. I look forward to working hard with the other board members to keep this breed moving ahead. Final-ly, the board welcomes input from oth-er cattlemen as well; I along with the other members look forward to hearing your thoughts and ideas anytime. Have a great summer!

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Everyone Is Looking To The New Cloud... continued from the cover

you heard the remarks, “I’ve saw that on Facebook,” “Please share or like my post.” These phrases are becoming very normal in our everyday speech, even in the barn or out on the tractor.

Social Media in Agriculture You may be wondering how Facebook is connected with the agriculture industry. Do you want to tell the world that you are proud to be a part of the agriculture industry? Share pictures and create a conversation about different farming practices? Facebook permits you to complete all these tasks with the bonus of reaching a variety of demographics. The major benefit that Facebook provides agriculture enthusiasts is an innovative avenue for a unique marketing strategy. Incorporating social media into your agriculture business model will help you create that personal edge.

Creating a Facebook pageTo begin with, creating a Facebook page is simple. However, it is critical that you consider the “Story you want to tell” with your Facebook page before creating the actual page. Do you want your page to just have products or services offered, showcase achievements, and have a family appeal or a combination of all these elements and more? It is important to consider this question because the fact is, “Once

it is on the Internet it is out there forever”. Log onto Facebook and after creating a page there are various areas to fill out the information about your business. This provides you a certain amount of control and this is how you begin telling your story. When the page has been created and published you are the administrator of the page, which means you are the only one who can make changes to the page.

The next step is to drive traffic to your page. There are multiple actions you can take advantage of to encourage user awareness of your page. The most effective method is to create links between your previously established marketing and your new Facebook page. For example if you have a website, make your Facebook page accessible from your website. The best tactic to employ this connection is to put the Facebook logo on your home page on your website. This allows people to see the logo right away and instantly they will know that you have a presence on social media and can check out your page. You want to advertise that you have a Facebook page to as many people as possible. This also means with any new print material make sure you add the Facebook logo so people can go and like your page. Word of mouth is another very effective way to drive your friends to explore your Facebook page. As time passes you will create an audience that is interested in your posts and what you are saying on Facebook.

It is up to you to be effectiveUnfortunately, simply having a Facebook page is not going to make business start booming. Facebook helps to create many marketing

benefits but there are a few things that you as administrator of the page, must do to reap these benefits. The most crucial task is continuously engaging your followers. This entails creating a dialogue between yourself and your audience. Your audience will be a lot more responsive and value your page if it is clear you are taking the time to converse with them. Referring back to Ipsos’s study, 62 per cent of Canadian users participate in social media daily. Therefore, to have a successful marketing campaign on Facebook, you as the administrator must also be active; be posting and interacting with others. Everyone knows the saying, “a picture paints a thousand words.” This is absolutely true of many social media channels. A picture can spark a conversation, create an emotion and connect with many users. So including a photo with a post on your Facebook page will add an advantage and people’s attention is captured with a photo.

There are many social media channels but Facebook remains the simplest way to launch a new marketing strategy. Adding a Facebook page is sure to ignite a fresh feeling and generate additional buzz about your business. Be proud to be a part of the agriculture industry and be the one to share your experiences with the click of the mouse!

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Page 10 Angus Edge - Summer 2013

From The Director's Chair ... by Jenna Loveridge

The Saskatchewan Junior Angus Association Annual Meeting will be held at 6:00 pm on Wednesday, July 31, 2013 at the

Gold and Junior Shows in Prince Albert, SK.All Saskatchewan Juniors are Welcome !!We will be electing our 2013/2014 board.

Notice of SaskatchewanJunior Angus Association

Annual Meeting

In late April there were some meetings held that reviewed the C o m m e r c i a l Cattle Show and barn area at Canadian W e s t e r n

Agribition. The 2013 edition of Canadian Western Agribition (CWA) will feature a new commercial cattle program, the “Stock Exchange” which will showcase the best working cattle in the industry. There is an on-going effort to try and improve the entries and traffic in this area. The barn itself will receive a facelift including some new lighting, hanging heat in some of the walking alleys and a new organized pen set up. These improvements will create a more open, inviting layout to ultimately increase traffic flow to the barn.

The Stock Exchange will still feature many of the current program

offerings including bred heifers, open replacements, and feeder steers. Bull Pen Alley will remain a multi-breed show featuring pens of three bulls. It will be formally judged, and a People’s Choice Award will take place Friday afternoon. The cash prize will be split between the winning exhibitor and the winner of a draw between all the people who voted for the pen. Also new this year is the option for exhibitors to clip their pens of bulls, however, trim chutes will not be allowed in the Stock Exchange.

The Bull Pen Alley Show date has also changed. The show will be held Saturday morning, just prior to the Commercial Cattle Sale. This is to ensure every purebred exhibitor has an opportunity to exhibit in Bull Pen Alley, rather than the show being held on the same day as their halter shows. It will also be on a day when there is more traffic and spectators in that area, allowing for better exposure for the exhibitors.

Another new concept to the Stock Exchange is “The Yards”. Exhibitors may purchase a 20 x 20 feet pen space which can include a mix of cattle and/or dry display space. It is an open space, allowing all breeds to display anything they choose. Deadline to enter “The Yards” will be on a first come, first serve basis and space is expected to move quickly.

For more information, or to register in the new Yards at Agribition contact Shawna Fuchs at (306) 924-9589 or [email protected].

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Angus Edge - Summer 2013 Page 11

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Page 12 Angus Edge - Summer 2013

IntroducIng.... our new JunIor Herd SIre!!

BAR E L FIRIN’ UP 46X

tHank You to all tHe buYerS from our freYburn famIlY tradItIon bull Sale.... Gerlei AngusFleming Stock FarmsG & B FarmsMcGee LivestockAlex & Nicki FrankenWest Bench ColonyCudmore Farms

Gary IrwinGarnett & Elaine RoysumPFRARemington Land & CattleBarry & Stacy LamontagneGeorge HowdenCharles Davis

Jason & Melissa Frey & FamilyOxbow, SK S0C 2B0

306-483-2291

freYburn anguS farmSLucas & Kayla Frey & Family

Oxbow, SK S0C 2B0306-485-8285

[email protected] www.freyburnangus.com

Brian TysonBigney FarmsDwayne BattColin AdamsHugh RobinsonBill Ramage

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Angus Edge - Summer 2013Page 16

Come to the Moose Mountains ... By Kristine Sauter

F r i e n d l y A n g u s enthus ias ts , home cooked h o s p i t a l i t y, and some of the finest red and black cattle in the c o u n t r y .

That’s what you’ll enjoy Thursday, August 29th & Friday, August 30th!

The Saskatchewan Angus Field Day will be held in the southeast corner of the province this year. The host committee is working hard to ensure a relaxing, enjoyable, FREE opportunity to connect with other breeders and enjoy the last few days of summer. We are also very excited to announce that this will serve as the Canadian Red Angus Promotion Society’s summer tour! Bring the family and make a weekend of it! Our corner of Angus country has the Kenosee Superslides, golfing, and much more to entertain the kids too!

It will begin with a BBQ lunch and pasture tour at Bridgeway Livestock, just east of Kelso, SK. Karl and I are thrilled to extend the invitation to see our Red herd and enjoy a delicious meal!

The next stop will be at WRAZ Red Angus, just down the road. Phil and his family have put together an awesome group of Red females and they will be ready for viewing!

Eastondale Angus will be the next stop of the tour, located just west of Wawota, SK. They will have cattle ready to satisfy the cravings of the Black Angus fans in the convoy!

Our final stop of Thursday’s tour will be T Bar K Ranch, located just up the road on Highway #9. Kevin & Kim will also be hosting the entire group for supper, which will include Angus beef and a surprise guest speaker!

Accommodations are available Thursday night at the Kenosee Inn and the Bear Claw Hotel, but they will book up fast! Local camping is also available and several of the hosting breeders will have lawn for camping and sleeping bags, too!

Friday will kick off at GBT Angus, located straight east of Langbank, SK. They will have their Black herd on display and will also be serving brunch for the crowd.

Johnson Livestock, of Peebles, SK, will bring our field day to an end with

Any questions or concerns can be directed to Kristine at (306) 739-2240

an afternoon BBQ and a tour of their excellent group of Black cattle.

To encompass as many breeders as possible, the hosting committee would like to invite any Angus breeder to bring pairs, herd bulls, bred heifers, (absolutely anything with an Angus tag!) to display at one of the participating “host” farms. To register, please fill out the entry form below and send with payment, to me. No washing, no fitting, no halter breaking necessary; it doesn’t get much easier than that!

For our guests, please note that there is no pre registration and no cost, other than a bit of fuel for travelling from farm to farm. Carpooling sounds like fun!

If you have any questions about our event, please feel free to ask any of the participating breeders. We are hosting the cattlemen`s party of the summer and we want all of you to be there!

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Page 17Angus Edge - Summer 2013

Saskatchewan Angus Association Field Day& Canadian Red Angus Promotion Society Summer Tour

August 29th & 30th, 2013Thursday Schedule:10:00 AM - 1:30 PM - Cattle viewing & BBQ Lunch at Bridgeway Livestock, Wawota, SK2:00 PM - 3 PM - Pasture Tour at WRAZ Red Angus, Wawota, SK3:00 PM - 4:30 PM - Pasture Tour at Eastondale Angus, Wawota, SK5:00 PM - Supper, Cattle Viewing & Guest Speaker at T Bar K Ranch, Wawota, SK

Friday Schedule:10:00 AM - 1:00 PM - Brunch and cattle viewing at GBT Angus, Wawota, SKTo Follow - Pasture Tour & BBQ at Johnson Livestock, Peebles, SK

Hotel Accommodations:o Kenosee Inn (306) 577-2099 & Bear Claw Hotel (877) 909-2327

Camping:o Kenosee Campground (306) 577-2611o Moosomin Lake (306) 435-3531o Also available at participating breeder`s farms

September 28th and 29th 2013 will mark the inaugural “Young Ranchman’s All Breeds Livestock Show” in Swift Current Saskatchewan, which will take place at the Swift Current Ag & Ex grounds, in conjunction with the Ridin’ & Recitin’ weekend. The show is being developed to give youth an opportunity to compete in unique competitions, develop skills at a high level, and enjoy friendship and fun at a venue closer to home.

The two-day event is geared towards any youth with an interest in livestock and agriculture. Purebred and commercial cattle are welcome to take part in the show with varying conformation classes. The show will also offer extensive programs and competitions that focus on developing leadership skills. Participants can expect to take part in show team judging, marketing, photography, art, showmanship,

grooming, and public speaking. The show is also running a program created especially for participants 9 years and younger called the “Little Rancher’s” program. The Little Rancher’s will be provided with activities, fun and games geared just for them to build confidence and friendship.

“Our farming and ranching youth work alongside adults day to day on our farms and ranches, they have say in decisions that affect agriculture right now. It is our belief that fostering these youth in programs that not only enrich their technical skills, but more importantly their leadership skills, to make a lasting impression on the future of the ag industry. We invite all youth aged 21 and under to join us for the weekend, we’re going to have a lot of fun!” - program coordinator for this event is Mary-Kate Robertson.

The Young Ranchman’s Show has a website that you can visit for detailed information, and they invite you to find them on facebook to keep on top of all their current news and developments. For more information you can also get in touch with Mary-Kate Roberston, Suzanne Blake or Jamie-Rae Pittman.

www.youngranchmansshow.com

Mary-Kate RobertsonT: (306) 689-2597Email: [email protected]

Suzanne BlakeT: (306) 750-8423 Email: [email protected]

Jamie-Rae PittmanT: (306) 375-2177 Email: [email protected]

New youth show focuses on mentorship, leadership and hands on experience

See You There!!

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Page 18 Angus Edge - Summer 2013

CEO Comments ... from the banks of the Caspian Sea in central Asia!

CBBC (and CAA Past) President David Bolduc, CAA President Gary Latimer and I are now in Baku in the Republic of Azerbaijan as we wind down our eastern Trade Mission. It is early Tuesday morning and it is an overcast day with a temperature of 26 degrees on the balcony of the Ramada Inn, seaside on the Caspian along the most spectacular part of the Absheron Peninsula surrounded by Shikhov Beach. I can see offshore drilling platforms from my hotel room within this city of 2,122,300 people within the Republic possessing population of 9,356,500.

Azerbaijan is another former Soviet country that gained independence in 1991, although the history here traces back to the 4th century. It is the largest country in the Caucasus region located at the crossroads of Western Asia and Eastern Europe. It is bounded by the Caspian Sea to the east (which I am looking out at right now), Russia to the north, Georgia to the northwest, Armenia to the west and Iran to the south. The Azerbaijani people are Turkish in their appearance and language with a significant interest in arts and culture. Although it does not declare an ‘official religion’, this is a Moslem country. Canadian does not have either an Embassy or even a Consulate here, so we are on the Invitation of the Republic of Azerbaijan Government. Our 9-member delegation met with the Agriculture Ministry today pm more of a fact-finding mission than anything else. Azerbaijan reached out to the Alberta government to establish a beef cattle sector to produce their own rather than importing. They are so aggressive in their approach that they have already developed an import protocol in collaboration with CFIA; if we receive any orders on this trip, they could start working on the shipment TOMORROW, which is highly rare in this part of the world. First, we need to gauge the appropriateness of our

cattle for this weather, management and infrastructure. It does get hot here and there is not much for winter. It is a mountainous terrain and we will learn more about suitability for Canadian beef cattle over the next four days.

So… this trip of 14 days basically ‘boils down’ like this: Russia – 2 days (14%), Kazakhstan – 4½ days (32%), Azerbaijan – 4½ days (32%), in transit – 3 days (21%). Since we are down to our last 3½ days, the Mission is more than 2/3rds complete and I gotta be honest… I’m feeling pretty good about our potential outcome(s). More on that in a bit. For right now, let’s focus on matters closer to home.

I was able to travel your great province for three days on early April and attend the bulls sales for Eastondale, Blairs.Ag and Peak Dot. All were well-attended, successful sales where I got to visit with multiple CAA members as well and commercial cattlemen. I was able to hear some issues in addition to a lot of optimism for where our industry is as well as where we’re going. It was a GREAT three days and I appreciate these outfits for their impressive hospitality, deep bull pens and creating events for fellowship and celebration and not just sales.

Our Summer Interns are ‘in dah house’…Our summer interns started work on Monday, April 22nd with a one-week orientation (aka Cassie’s boot camp) at our Calgary HQ. Cassie leads this process with support from Tina and Belinda joined for two days as well. Our group of three have great, fresh, ideas for marketing and engagement and we love having them ‘electrifying’ our team! If you want to contact our summer interns, their e-mail and phone numbers are:- Alberta: Katelyn Dietrich – [email protected] – 780-781-6450;- Saskatchewan: Karla Ness – kness@

cdnangus.ca – 780-888-7239;- Ontario: Matt Bates – [email protected] – 705-341-9510.Further, we gained some recognition for our internship program by having them meet, along with Cassie and Tina, with numerous key industry leaders in Canada Beef Inc., the CCA and Alberta Beef Producers.

CAB updateIn discussion with Larry Corah I championed a young lady from southern Alberta, who is pursuing a degree at Oklahoma State University, as a potential Canadian Intern for them. They liked her, so Rosie Templeton started work for CAB out of our office this past month. I am very excited by this development. To that end, please see this note from Larry Corah (CAB Vice President, Supply Development) on April 3rd:Rob: Looking at recent weeks of CAB production the JBS and Cargill plants are really cranking out product… If they can maintain their successes we could double CAB production in Canada in calendar year 2013! That is exciting!!! Might even sell a couple Angus bulls and sure nothing wrong with that.

Annual ReportWe selected “Breaking New Ground” as the title of our 2012 Annual Report, following last year’s “Wind Of Change…” To be honest, we’ve already discussed the title for next year and “Breaking New Ground” is certainly part of a theme concept we are ‘stringing’ together. We DID ‘break’ a lot of ‘ground’ last year!

“Angus Central” construction updateSpeaking of “breaking new ground”, we have hired Aquarius Building Consultants as our ‘quantity surveyor’ for the construction of “Angus Central”. Site work and building have commenced with the foundation forms being poured as I write this. We are

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Angus Edge - Summer 2013 Page 19

By Rob Smith, CEO Canadian Angus Association

taking almost daily pictures of the site and will share with the membership on our CAA website. There are about ten (10) people working there each and every day; its coming together! The building package arrived the last week of May so by the time you read this, it will look like a building.

Responding to ‘Request-For-Information’ (RFI) forms sent to our membershipAnd also speaking about turnaround time… the request membership has been making ever since I started – that RFI’s, or Request-For-Information forms, be e-mailed rather than ‘snail’ mailed – will became reality on Tuesday, May 7th. The programming is finally done so, on that day, when we need more information from you to complete your work, provided we have an e-mail address for you, you will hear from us electronically. For a few months we will still mail your RFI to you as we have always done, but you may have dealt with it long before that even arrives based on the immediacy of electronic communication and reliance on smart phones.

Demonstration of the value of using selection tools, EPDs specificallyThe Canadian Angus Association and Saskatchewan Angus Association are partnering with the Western Beef Development Center to coordinate a research project that will demonstrate unequivocally the economical benefit of using animals with high genetic merit for multiple economically relevant traits based on EPDs for breeding. This project was designed and coordinated this past month. Two applications for governmental funding to support this project will be submitted in May.

Teat and Udder Conformation ProjectAs the maternal breed it is only fitting that Canadian Angus lead the world in the creation of genetic predictions for teat and udder conformation.

This research project was designed and coordinated during the month of April, and submissions for funding will be sent to Growing Forward II and ALMA within the next few weeks. An interactive demonstration of teat and udder scoring has been arranged during convention so please encourage your membership to attend our Annual National Convention and register for the tour on Sunday.

Permanent Female DNA Genotyping and other Genomic ToolsTo date, 1143 Permanent Female DNA genotyping tests have been set up for our members. This service is available at $5 per head for the first 15,000 kits requested. All of these samples must be submitted to the lab by December 1st, 2013 and will be tested in one large batch. This testing will not be available prior to then!

Furthermore, our members are finding great value in our $12 SNP parentage verification testing. To date our membership has parentage verified 4028 animals, double the amount tested in the first quarter of 2012. Our website poll conducted in April showed that 42% of our membership finds most value in a genomic test that includes SNP parentage verification and markers associated with traits for more information on younger animals. We’re happy to see this, as this is the service that the Association brings to its membership with the Zoetis HD 50K test. 22% of our members indicated that they would appreciate a parentage verification test that came packed with all the genetic defects as well. Breed Development will pursue this for our members. Results of our online poll are below.

Online PollThe Association currently offers its members several DNA tests: SNP parentage verification ($12), Genetic Defect Testing (AM, NH, CA, OS

and MA for $22), Coat Colour Test ($33), Zoetis HD50K ($75) and Igenity Angus Specific ($45). The advantage of SNP technology is that several tests can be combined together in a package. What DNA test package would be most valuable to you?• 14%—SNP parentage verification as a standalone• 3%—SNP parentage verification + 1 genetic defect• 22%—SNP parentage verification + ALL genetic defects• 8%—SNP parentage verification + coat colour• 0%—SNP parentage verification + 1 genetic defect + coat colour• 7%—SNP parentage verification + ALL genetic defects + coat colour• 5%—SNP parentage verification + markers for growth and marbling• 42%—SNP parentage verification + markers for all EPD traits

Turnaround times for DNA workDNA testing, no matter what the test, has been streamlined to go through GenServe Labs in Saskatoon. DNA test kits are animal specific and should be requested from the office. Rushes cannot be accommodated so please encourage members to submit samples in plenty of time. In the month of April we worked with the lab extensively to ensure turnaround times are back to normal. The expected turnaround times are as follows:• SNP Parentage verification ($12) – 10 days• Genetic Defect Testing ($22) – 10 days• Zoetis HD 50K Marker Panel ($75) – 4 to 6 weeks• Igenity Angus Specific Marker Panel ($45) – 4 to 6 weeks • Permanent Female Typing ($5) – samples must be submitted by December 1st, 2013

By the time you read this, we will have returned from “Come back to where it all began…” in Guelph, Ontario for our 2013 Annual National Convention. I’m hopeful it will be a grand success

Continued on page 20

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Page 20 Angus Edge - Summer 2013

including the 2nd “Building the Legacy” Foundation fundraiser sale. I thought up some ideas for promotion for our “Building the Legacy” sale while traveling, because we really need to draw attention to the lots that have been donated. You know, this sale featured absolutely the ‘best of the best’ in Canada! We had semen and embryos from the top-shelf, most diverse genetics available – Gold Show winning, historically straight Canadian, trait EPD-topping, freshly imported – you name it, we had it. Of all the folks I solicited, not one single person said “no” and there were only three I didn’t hear back from the 15+ I contacted. Our solicited members really ‘stepped up’ and I am so proud of their extraordinary contributions. We will need to work really hard to make Saskatchewan’s presence truly massive when you host Convention in Moose Jaw!!!

We had all three new Directors at HQ in Calgary last month for their new Directors’ orientation. Tina and I worked with Gary for the Thursday evening orientation regarding CAA organization and services (plus an agreeable meal at Carver’s) and then with Past President David and “The Governance Coach” Jan Moore on Friday. Tammi, Bob and David were highly charged and energetic and filled with lots of questions and great ideas, so you are welcoming a very enthusiastic 25% of your Board teeming with ideas and the desire for change. As sad as I am to see Tom, Cecilie and David depart our Board, I am excited by the ‘new blood’ we are gaining. I guess the best possible manifestation of change is when enthusiastic, excellent vision and leadership is replaced by… well… enthusiastic, excellent vision and leadership!

Although this is being written prior to the Board Meeting, I think it is fair to say that an outcome from our Board will

be a comprehensive 3-year strategy for “Ownership Linkage” or membership engagement. They examined a LOT of great suggestions about this process and detailing the responsibilities of the Board to this end as part of a robust discussion about such. Please be prepared to be ‘engaged’ when your national Board gives you this opportunity.

Back to our trip, we are travelling on an Alberta provincial Ministerial Agriculture export development Trade Mission to Kazakhstan and Azerbaijan. The latter is a new focus for Alberta; they reached out to request trade to increase their domestic beef production and already have an export hearth protocol approved and in place. Additionally, David and I spent three days in Moscow en route as part of a federal Trade Mission in support of Agriculture Minister Gerry Ritz.

David and I had a lengthy meeting with Fred Gorrell, Director General of the Market Access Secretariat and one of Minister Ritz’ key negotiators for global market development. We talked very specifically about the opportunities in this region and how to capitalize on this for our CAA membership. I think we will be invited to be part of ongoing information sharing and perhaps the creation of a ‘think tank’ for exploration in and focus on Russia and Kazakhstan market access and development. Prime Minister Harper will be coming to Russia in September for an economic summit and, if we can put together a multi-lateral, multi-dimensional, diversified trade proposal, complete with training and added value, Fred believes we could get this on the Prime Minister’s agenda and perhaps even a focal point of this fall’s discussions. I believe he liked what we had to say so we need to spend some time formulating a concept for CBBC to propose.

In Kazakhstan, Angus is very much the second choice for imports after Hereford. The Herd Books have been set up and they have over 20,000 in their Hereford Herd Book and just over 9000 in the Angus Herd Book, almost completely reflective of imported seedstock or first and second generation offspring from such. In terms of Angus, both the United States (led by the Dakota’s and mostly North) and Australia have been much more ‘in demand’ over here based on aggressive, publicly led and financed marketing targets. The Canadian cattle, however, are renowned as having worked very, very well while the American cattle from the south (a lot of drought-stricken culls have been sent here) have failed miserably. The Kazakhs know our climate conditions are very similar (at least in North Kazakhstan) and the ‘talk’ of Canadian cattle is strong (due in part to the fact no diseases have been identified as coming from our exports, unlike the United States (blue tongue) and most of Europe (Schmallenberg virus), when it was discovered in exports from Austria).

There are four (4) Vice Ministers in the Agriculture Ministry and the one responsible for animal breeding and livestock and meet production is Gulmira Issayeva. I spent quite a bit of time with Vice Minister Issayeva last fall and this continued on this Mission. In order to provide incentive to their producers, they have created a substantial subsidy for producers that will mean approximately $500 / cow / year… as a BASE! What they produce for a calf, or for meat, or for milk, and a number of other combinations… will be ABOVE that. You could be making up to $1000 / cow / year… not having merchandized the calf! I also spent an abundance of time with the Republican Angus Chamber’s new Executive Director, Bauyrzhan Razak.

CEO Comments ... from the banks of the Caspian Sea in central Asia! Continued from page 19

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We did meet with two very interested parties who would like to start with 1000 head of Canadian Angus cattle, both mixing black and red. They would love to start importing this fall, but KazAgroFinance needs to resolve some of its funding issues and the import protocol needs massaging which is why we had a CFIA representative along with us for Minister Ritz to defer to. We do not know the outcomes, as yet, of senior government negotiations on these two topics, but I will let you know as quickly as I do.

I wanted Gary and David to experience Dinara Ranch, down by Almaty, as I did last fall, so we left Astana a day early and headed to Almaty. Bakhyt Ataibekov is the owner of this vertically integrated agri-business, operating truly from conception to retail. He aims to become the largest

producer of seedstock genetics and meat in Kazakhstan, and his entire base is purebred Hereford and the local Kazakh White Head and crosses of the two. I have pushed on his hard, however, to think about Angus and he says that he is. So we spent a day with him, discussing the possibility and trying to get a commitment. He, too, is awaiting KazAgroFinance to commit to new funding before he invests anything further. All three of we Canadians get a positive feeling from Bakhyt, but, again, only time will tell.

So the world on Kazakhstan? I don’t know what to say. There are trade challenges that need to be resolved from a higher pay grade than any of us – high level negotiations regarding financing and import health protocol. After that, the Canadian cattle are STILL the most expensive that are

purchased into Kazakhstan and, to date, no one is paying more for them so the higher initial investment is challenging to justify. They do, however, recognize the adaptability of Canadian cattle and know that their environment is likely best served by cattle from Canada.

Which brings me up to right now and the Ramada Hotel in Baku. This is more of a fact-finding mission than anything else. I will report more to you about that when we return home.

Mark your calendars for:Wednesday, December 11th (tentative): Official Opening of Angus Central!!!

It will be a grand, great day filled with celebration and accomplishment. Until then, enjoy your summer!

Some points observed were:1. Do not save culling for sale day.2. Try not to increase your numbers too much in one year.3. Use Angus tags to set an example for your commercial customers.4. Birth weight, performance and overall structure are vital.5. EPDs are becoming more of a tool within Canada than in the past.6. Marginal bulls are just plain hard to market.7. Touch base with your customers.8. Utilize different blood lines within your herd. Commercial operators really watch this part of the business.9. A comfortable environment becomes an important factor to keep in mind.10. Sale order is vital to a smooth sale.11. Live cattle in the ring versus video is a debatable subject. The consensus is, do whatever works for your operation.12. Delivery is provided in different ways. Again, a good PR part of the business.13. Advertising — make sure everyone knows about your sale and is provided with a very informative sale catalogue.14. Sale results are important. Assure they are relayed to social media in a timely manner.

Just a few thoughts the Field Staff have observed on the road.

Brian GoodDirector Field ServicesCanadian Angus Association

The CAA field staff were able to represent you at 120 plus sales right across Canada.

By Rob Smith, CEO Canadian Angus Association

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Page 22 Angus Edge - Summer 2013

How To Efficiently Increase Quality of Cattle ... Taken From “Meating Place”

The primary purpose of producing beef cattle is to convert grass, forages and various by-products -- plus human-edible protein and energy -- into highly nutritious and tasty beef. Key, critical aspects to accomplish this are:

• cattle enterprises must be profitable; • carcasses should yield a high percentage of meat; • beef should be safe, affordable, attractive, nutritious, and highly palatable; and • both production and processing systems need to be sustainable and socially responsible.

Severe drought in much of the United States combined with very high feed costs are sure to make 2011 and 2012 historical years in the beef cattle and processing industries. The U.S. population has doubled since 1952, but the number of cows in the U.S. is the lowest since the 1950s.

However, there has been a rather dramatic increase in beef production because of improved genetics, management and technology. Additionally, though, demand for “high-quality” beef actually increased during the recent economic recession. Increased demand for high quality beef provides potential for significant cow herd expansion if more producers emphasize higher marbling and tenderness.

Feedlot and processor capacityRecord-high prices for calves and feeder cattle have been great for cow-calf producers but not for feedlots and beef processing companies.

One major beef processing company recently closed, and a significant number of feedlots are not operating at capacity. The price of retail beef reached a record high of $5.10/pound in the past year, which could have both

short-term and long-term effects on demand for beef.

To sustainably feed a growing population expected to increase to 9 billion by 2050, the resources used to rear livestock - water, fossil fuel and grain - must be used more efficiently.

The war on fatIn the late 1970s, the NCA (now the NCBA) adopted the goal of “winning the war on fat,” but more than 30 years later the battle still rages on. Carcasses with a high yield grade 3 and yield grade 4 have 22-28 percent fat trim, depending on trim level. The major “Premium Choice” beef programs allow yield grade 4 carcasses (≈ 28 percent fat trim) to be used for adequate supply of product.

Role of genetics in production efficiencyToo many beef cattle breeders and/or breeds have not been responsible for genetic improvement of meat yield and marbling and, consequently, a significant proportion of cattle are fed to excessive fatness with long feeding periods in an attempt to attain Choice or Prime marbling.

Most breed associations publish EPDs (Expected Progeny Differences) for marbling, ribeye area, and fat thickness.

The American Angus Association has collected c o n s i d e r a b l e tenderness data, but does not publish an EPD for tenderness. The Simmental breed association publishes EPDs for tenderness (Warner-Bratzler shear force).

The heritability of tenderness is approximately 0.40. Using two Simmental bulls in two major AI studs as examples, these bulls have EPDs in the top 5 percent for marbling, ribeye area, and WBSF, as well as economic indexes. Even though ribeye area and/or meat yield and marbling are antagonistic traits, there are cattle that defy the antagonisms.

Although DNA tests can be used for tenderness prediction, they are really only most valuable when the DNA data are incorporated into EPDs. Most breed associations do not yet have that capability.

Role of technology in production efficiencyIn regard to production efficiency, implants are one of the most economically viable technologies that we have, but implanting up to five times or the use of the more aggressive implants within 70-80 days of harvest can have a distinct negative effect on both marbling and tenderness.

The industry needs to capitalize on the benefits of implants without causing significant negative effects on marbling and tenderness. In regard to the use of β-agonists, supplementation of finishing diets with certain feed supplements for 20 days will significantly increase dressing percent and the percentage

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of meat yield with minimal negative effects on marbling and on tenderness when beef is aged for at least 21 days.

Longer supplementation will decrease marbling and decrease tenderness and shorter aging will decrease tenderness, particularly in the top sirloin of heifers. In the most recent National Beef Tenderness Survey (2010-2011), more than one-third of beef was aged less than 14 days. Using other supplements as recommended will increase live weight gain, cause some increase in meat yield and have minimal effects on marbling and tenderness. These β-agonists are also very cost effective and increase meat production per animal. They just need to be used properly to prevent negative effects on marbling and tenderness.

Long feeding periodsFeeding cattle to high YG 3 and YG 4 endpoints is not an efficient method to improve beef cattle productivity. With instrument grading, the percentate of meat yield can be accurately predicted but that information usually is not transparent or communicated to producers and premiums and discounts are not tied to this information.

Instead, the industry continues to use the crude yield grade pricing system and includes “token” premiums of only $1-$2/100-pound carcass for YG2 over YG3, and YG1 over YG2 carcasses. Yet, there can be more than $15/100-pound difference between a typical YG2 and YG3 carcass when carcasses are priced at $180/100 pounds. For 850-pound carcasses of the same quality grade, that is more than $125 difference in total value. It would be a milestone in the beef industry if premiums and discounts were to be paid for the percentage of meat yield differences rather than the “token” premiums now associated with the rather antiquated yield grade pricing system.

“Feeding 30 days longer”In U.S. Meat Animal Research Center Cycle IV data involving different biological types of cattle in a ‘calf-fed’ program, feeding an additional 30 days after the harvest target of 426 days of age resulted in a net decrease of 2 percent retail product yield because of increased fat trim, but only 10 percent increase in percentage Choice for Hereford, Angus, and Shorthorn sired cattle (from 76 percent to 86 percent).Using a Choice-Select spread of $11/100 pound carcass, the extra days resulted in a loss of $17/head because of the higher feed cost and decreased percentage of meat yield. On the other hand, if those 100 cattle would have had genetics for the same percentage of Choice and genetics for muscle growth without depositing additional waste fat, the energy used to deposit additional waste fat could be used to deposit nearly two times (1.72 times) as much closely trimmed retail product. Using a 65 percent meat yield and $180.00/100 pound carcass as a base price and subtracting feed costs for the extra 30 days, the net increase in value from shifting additional fat deposition to retail product deposition would be approximately $61/carcass, or $6,100 for a pen of 100 cattle. “Waste fat” production is very costly.

Assurance of palatibilityThere is increasing interest in the United States for guaranteeing acceptable tenderness of beef to consumers. The USDA Agriculture Marketing Service has developed “Standard Practice for Verifying Tenderness Marketing Claims Associated with Meat Cuts Derived from Beef.”

Beef can be “USDA Certified Tender” when WBSF is ≤ 9.7 pounds or Slice Shear Force is ≤ 44 pounds, or “USDA Certified Very Tender” when WBSF is ≤ 8.6 pounds or SSF is ≤ 33.7 pounds.It is anticipated that this system will be used extensively and may result in

some decreased emphasis on marbling to assure consumer acceptability. In the recent National Beef Tenderness Survey (2010-2011), consumers gave cuts used for steaks an average score of only 6.0 out of 10 for tenderness, partly because more than one-third of beef was aged less than 14 days. The retail and food service industries should adopt the policy that they “will sell no beef before its time.”

ConclusionFor beef cattle production to be sustainable, production must be economically efficient, protect the environment and be “socially responsible.” This will require the use of by-products and a reduction of waste fat production while providing sufficient marbling and guaranteed tenderness that is highly acceptable to consumers.

There is great opportunity for the beef cattle industry in the coming years -- if greater attention is given to improving production efficiency and genetically providing high quality beef without feeding cattle to high levels of fatness._______________________________Reader resources: • Search Supplier Directory: Fat Analyzers, Carcass• Pest Control Equip., Services• Browse Equipment Showroom: Fat Analyzers, Carcass

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Page 24 Angus Edge - Summer 2013

Saskatchewan Junior Angus

AssociationBox 3771, Regina, SK

S4P 3N8Phone 306-757-6133

Fax 306-525-5852 [email protected] www.saskatchewanangus.com

Shane Roger - PresidentBalgonie, SK -- 306-771-2305

[email protected]

Katie Wright - Vice-PresidentMelfort, SK -- 306-752-3543

[email protected]

Erin Toner - SecretaryKelfield, SK -- 306-932-2180

[email protected]

Directors at LargeTyra Fox

Lloydminster, SK -- [email protected]

Cole WardSaskatoon,SK - 306-931-3824

[email protected]

Eric YewsukWynyard, SK -- 306-554-2697

Email [email protected]

Kodie DoetzelLipton, SK - 306-336-2245

[email protected]

Katie OlynykGoodeve, SK - [email protected]

Wade OlynykGoodeve, SK - 306.876-4420

[email protected]

SaskatchewanJunior Angus Association

Board of Directors

Saskatchewan Junior Angus Report... by Shane Roger

Hello everyone! I hope your calving season was a success. I am writing today to let you all know what all went on throughout the winter with the SJAA. For starters we had our 8th annual GOAL conference in Edmonton AB this past February and what a success that was! The day started off with arriving in Edmonton and heading to the West Edmonton Mall where we stayed at the Fantasyland Hotel. On the first day of the conference we had some excellent speakers come in and talk to us about succession planning involving our family farms, a presentation from the Junior Angus Ambassador, as well as a presentation on the Canadian Angus Association given by Rob Smith. Following the presentations we had the chance to experience ‘The Astounding Race’ in the West Ed Mall. The following day we had a presentation on “Proudly Presenting Agriculture”, then we had some free time to run around the mall and attend the waterpark and Galaxyland! Continuing throughout the day, we had two more presentations, one on “Impressions through Professionalism” and “Marketing Improved”. On our last day, we had one presentation on “Global Beef Markets: Meeting the Demand of an Evolving Market Place”, as well as some awesome workshops created by the CJAA board of directors. It was sad for it to end all too quickly, but we are very excited for the 9th GOAL

conference taking place in Calgary, AB this coming 2014!

Following the GOAL conference, the SJAA board of directors had a meeting at the Regina Spring Steer and Heifer Show, where we discussed the details of the Saskatchewan Angus Gold Show taking place from July 30th, to August 4th in Prince Albert, Saskatchewan! At this event you can participate in many events including judging, grooming, print marketing, literature, photography, and showmanship, as well as the cattle classes. We will be having our annual meeting where we elect our executive. If you are interested in being on our board this is the time to do it. It’s going to be one for the books so make sure you don’t miss out on this amazing event! Also at the meeting we talked about organizing a van to take Junior members to this year’s 2013 Showdown in Armstrong BC from July 25th-27th. The cost has not yet been finalized but we’re looking in the ball park around $400. The trip will be about 7-8 days as you will make some stops along the way for site seeing etc. We need committed juniors so we are requiring a $100 deposit if you want to come. Late entries will be accepted if there is room in the van, so if you miss the early deadline, give us a call. Please make cheques payable to the Saskatchewan Junior Angus Association and mail to Box 3771, Regina, SK S4P 3N8. It will

most definitely be an amazing experience that you won’t want to miss out on!

Well that’s a wrap, if you have any questions; please feel free to give me a shout. I hope to see you at some of the Angus events down the road.

GOAL 2013

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Angus Edge - Summer 2013 Page 25

Baby Announcements!!Edie Lee Toner was born to Pat & Colin on April 10, 2013 and weighed in at 9 lbs, 1 1/2 oz. A baby sister for Ross & Cacey. Proud grandparents are Ron & Marilyn Mountenay, Ivanhoe Angus and Larry & Dawne Toner, Toner Angus Farm.

Freddie Mae Toner was born to Laurie & Cody on March 16, 2013 and weighed in at 7 lbs, 3 oz. A baby sister for Tucker. Proud grandparents are Bob and Shonda Toner, Bear Hills Angus.

Kordell Gerald Morrison was born to Justin and Tawnie Morrison, Brooking Angus Ranch, Radville, SK on December 1, 2012 and weighed in at 9 lbs 5oz and 21 1/2 inches.

Congratulations!and Welcome to these new “Angus Juniors”

Saskatchewan Angus Association - Commercial Producer of the YearNominations will be received by mail (deadline August 15, 2013) and a winner will be selected by the Board at their fall meeting prior to CWA. The recipient will be notified of the award and invited to the Angus Show at Canadian Western Agribition. Please provide a brief history on the individual(s) with your nomination.

Saskatchewan Angus Association - 2013 Commercial Producer of the Year AwardNomination Form (Please print or type)

I wish to nominate: ______________________________________________ Name _________________________________________________ Address ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ Background Information ______________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ Signature __________________________________________ Phone # ______________________ Name ______________________________________________ Address __________________________________________________________________________

Deadline for Nominations - August 15, 2013

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2014 Saskatchewan AngusBreeder Directory

Just in time for the 2014 Canadian Angus Convention in Moose Jaw,SK

The Saskatchewan Angus Association will be printing a full colour breeder directory this winter. The booklet will be a 5 ½ x 8 ½ size format and all Saskatchewan members of the Canadian Angus Association will be listed. Advertising is available at $367.50 for a full page, $210 for a half page and $105 for a business card. The directory will also include a map of the province, broken into 4 sections - you can purchase a “spot” on the map for $52.50, and directions to your farm will be added to your information on the membership list, along with a number corresponding with your spot on the map. Your full page, half page or card ad will include your space on the map. 5% GST is included in all prices.

We are also offering the ‘prime’ ad pages by tendered bids/silent auction. You can submit your signed bid for the back cover, the inside front cover, the inside back cover or the centre spread to the SAA office by August 1, 2013. The sale of these ‘prime’ pages will be finalized at Agribition 2013.

Submit your ad/map spot application and payment by August 1, 2013 and be entered in a draw to win your space for FREE!

Name:

Farm Name:

Address:

Phone: Fax:

Email: Cell:

Directions to Farm:

I wish to purchase a: full page ad ($367.50) 1/2 page ad ($210) business card ($105) map spot ($52.50)

I wish to bid on a “prime” page: $ _______________ back cover $ _______________ inside front cover

$ _______________ inside back cover $ _______________ centre spreadSigned:

Let’s work together to make a great publication, a great advertising tool for you and help your Association promote our great province!

Deadline for applications - August 1, 2013.

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Angus Edge - Summer 2013 Page 29

Jun 15 ......... Deadline for CJAA Scholarship ApplicationsJun 20 ......... Deadline for Late Entries - Showdown 2013Jun 25 ......... Western Beef Development Center Field Day, Lanigan, SKJun 25 - 26 .. T Bar C Invitational Golf Tournament, Saskatoon, SKJuly 1 ........... Deadline for Display Cattle Entries for SAA/CRAPS Field DayJuly 17 ......... Deadline for Entries - 2013 Saskatchewan Angus Summer Gold & Junior .................... ShowJuly 25 - 27 .. Showdown 2013, Armstrong, BCJuly 27 ......... Manitoba Angus Summer Gold Show, Pen Show & Field Day, Neepawa, MBJuly 31 ......... Saskatchewan Junior Angus Association Annual Meeting, Prince Albert, SKJuly 31 - Aug 1 .... Saskatchewan Angus Gold & Junior Show, Prince Albert, SKAug 1 ........... Deadline for Application of “Prime” Pages, SAA Breeder DirectoryAug 2 – 4 ..... Manitoba Junior Angus Show & Manitoba Youth Beef Roundup, Neepawa, MBAug 15 ......... Deadline for SAA Commercial Producer of the Year NominationsAug 19 - 21 .. Blairs.Ag Cattle Co. Genetics of Distinction On-Line SaleAug 29 - 30 .. Saskatchewan Angus Association Field Day/Canadian Red Angus .................... Promotion Society Summer Tour, SE SaskatchewanSept 15 ........ Deadline for the Fall Issue of The Angus EdgeOct 12 .......... Six Mile Ranch Fall Female Sale, Fir Mountain, SK Oct 21 .......... Justamere Sale of the Year, Lloydminster, SKOct 25 .......... 1st Annual Harvest Classic Sale, Moose Jaw, SKNov 11 - 16 .. Canadian Western Agribition, Regina, SKNov 13 ......... Masterpiece Angus Sale, AgribitionNov 14 ......... Agribition Angus ShowsNov 15 ......... Power & Perfection Angus Sale, AgribitionNov 15 ......... SJAA Scholarship Application Deadline Nov 28 ......... Glendor Acres Angus Herd Dispersal, Moose Jaw, SK

Coming Events...Business Directory

Index of Advertisers...Blairs.Ag Cattle Co. .................................31Brooking Angus Ranch ............................13Freyburn Angus Farms ............................12GBT Angus ..............................................11Glendor Acres ..........................................14Harvest Classic Angus Sale ......................9

November 11 - 16, 2013Regina, SK

www.agribition.com306-565-0565

142, 6715 - 8th St. NECalgary, AB T2E 7H7

www.cdnangus.ca [email protected]

Canadian ANGUS Association1-888-571-3580

For all your printing needs(306) 525-8796

PHOTOGRAPHY

GRANT ROLSTONBox 1562

Vulcan, ABT0L 2B0

Phone: [email protected]

Your Business CardCould Be Here!

Call 306-757-6133 or email [email protected]

for details

Howe Red Angus ....................................BCIvanhoe Angus ...........................................2Justamere Farms .....................................30Masterpiece Sale .......................................3Power & Perfection Angus Sale .................7Six Mile Ranch .........................................15

Page 30: The Angus Edge - Summer 2013

Page 30 Angus Edge - Summer 2013

JUSTAM

ERE FARMS

Jon & Shelly FoxCell: 780/808-6860

P.O. Box 320, Lloydm

inster, SK S9V 0Y2

Office: 306/825-9702 Jon: 306/825-9624

justamere@

sasktel.net ww

w:justam

ereranches.com

Tuesday, October 21st @

1 PM

Lloydminster, SK

14th ANNUAL SALE OF THE YEAR...Continuing the Tradition of Excellence!!

H

erdsire p

rospects

S

how

heifer p

rospects

B

reed lead

ing bred

females

Also a sp

ecial, one of a kin

d op

portu

nity...

Man

y females carryin

g service to D

enver C

ham

pion

Justifi

ed!

C

anad

ian N

ational C

ham

pion

Fortify!

Justified

Fortify

Page 31: The Angus Edge - Summer 2013

Angus Edge - Summer 2013 Page 31

Page 32: The Angus Edge - Summer 2013

Howe Red Angus

www.howef ar m.ca

would like to thank all our commercial

producers as well as the following breeders for

making our 23rd annual sale a huge success!

Red Howe Designer 83Z Purchased by Gemvale Stock Farm

Your Support is Greatly Appreciated!

H O W E R E D A N G U SH O W E R E D A N G U S

Red Howe Designer 88Z Purchased by Eye Hill Stock Farm

Mike Howe, #183 - 4th Ave. S.W., Moose Jaw, SK S6H 5V2(306) 691-5011 C: (306) 631-8779 [email protected]