the anatomy of a perfect email slideshare

THE ANATOMYof a perfect email

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92% of peopleconsider email to be a valuable communication and collaboration tool

The average o�ce worker receives around

80 EMAILS A DAY

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The biggest email pet peeves:

Too many Reply Alls

Vague or confusing emails

Emails that are too long

Terriblegrammar

25% 19%

12% 8%

64%of peoplereport having either sent or received an email that resulted in unintended anger or confusion

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The anatomy of an email

From name

Subject line

Pre-header

Index

Email body

Call to action

Hero shot and images

O�er

Navigation bar

From address CC BCC

Includes links to important parts of the sender’s website

Social media links

A quick explanation of items in the newsletter

Footer

These are pictures that help to grab interest. Be aware that not all email clients automatically show pictures, so be sure that the message stands on its own without images

35%of email recipients open emails based on the subject line alone

22.3%open-rate increase with personalized subject lines

43%of email recipients click the Spam button based on the email’s “From” name or email address

44%of email recipients made at least one purchase over the course of a year based on a promotional email

Emails with socialmedia links have a

158%higher click-through rate

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The number of email accounts around the world in 2013 was

3.9 BILLION

By 2017, that numberis expected to rise to

4.9 BILLION

48% of emailsare opened on mobile devices

Email marketing has an ROI of

4,300%

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Brought to you by:

http://www.emailmonday.com/the-anatomy-of-an-e�ective-email-marketing-message

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http://www.mindtools.com/CommSkll/EmailCommunication.htm

http://www.convinceandconvert.com/convince-convert/15-email-statistics-that-are-shaping-the-future/

http://www.radicati.com/wp/wp-content/uploads/2013/04/Email-Statistics-Report-2013-2017-Executive-Summary.pdf

http://blogs.salesforce.com/company/2013/07/email-marketing-stats.html

http://blog.hubspot.com/marketing/email-marketing-stats-list

http://blog.getvero.com/email-marketing-statistics/

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