the american customer satisfaction index: nature, purpose, and

12
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. The American Customer Satisfaction Index: Nature, purpose, and findings Fornell, Claes; Johnson, Michael D; Anderson, Eugene W; Cha, Jaesung; Bryant,... Journal of Marketing; Oct 1996; 60, 4; ABI/INFORM Global pg. 7

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Page 1: The American Customer Satisfaction Index: Nature, purpose, and

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

The American Customer Satisfaction Index: Nature, purpose, and findingsFornell, Claes; Johnson, Michael D; Anderson, Eugene W; Cha, Jaesung; Bryant,...Journal of Marketing; Oct 1996; 60, 4; ABI/INFORM Globalpg. 7

Page 2: The American Customer Satisfaction Index: Nature, purpose, and

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: The American Customer Satisfaction Index: Nature, purpose, and

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: The American Customer Satisfaction Index: Nature, purpose, and

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: The American Customer Satisfaction Index: Nature, purpose, and

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: The American Customer Satisfaction Index: Nature, purpose, and

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 7: The American Customer Satisfaction Index: Nature, purpose, and

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Page 8: The American Customer Satisfaction Index: Nature, purpose, and

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Page 9: The American Customer Satisfaction Index: Nature, purpose, and

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Page 10: The American Customer Satisfaction Index: Nature, purpose, and

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Page 11: The American Customer Satisfaction Index: Nature, purpose, and

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Page 12: The American Customer Satisfaction Index: Nature, purpose, and

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.