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The airlinesfare war

Syndicate 6 Habibie vakunala | Zara Zentira | Shella Deviany | Teg

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American Airlines

In 1992, America'sbiggest airline

16 coststructures

simplifiedfarestructure

4 cost

structures

lowpric

Background

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environmimpa

Americansnew farestructure

increase inthe number

of air

passengers

Lower pricePrice warairline

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Companyimpact

The low fares failed to cover the industry

average cost

Other airlines do not want to raise prices

Pessenger were simply unwilling to pay higherfares

weakening economic situation (WTC tragedy)

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c

U.S airlines seemed to be in a prisoners

Unable to coorporate

Faced heavy losses

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Bekerjasama dalamstrategi pnentuan tarif dan strategy non harga

Pinjaman untuk industri penerbangan nasional, untuk mencegahkebangkrutan

Perusahaan nasionalharus menentukanstrategy dominannya

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