the 8 best shipping practices you shouldn’t ignore | shipmonk
Post on 13-Feb-2017
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SHIPPING PRACTICES YOU SHOULDNT IGNORE
No matter the size of the business, shipping can make or break a company.
Many new entrepreneurs either dont give too much thought to the shipping process
they dont fully understand the complex ecosystem that is todays modern shipping and fulfillment.
Here are the 8 BEST SHIPPING PRACTICES that you should implement as soon as you can.
PROVIDE SHIPPING RATESUPFRONT
Shipping rates should NOT be privileged information.
Asking your prospects to give up personal information just to see how much itll cost them to order from you can negatively impact your bottom line.
Not only should your shipping rates be visible on your shopping cart pageyou should consider making them visible on every product page.
That way, your prospects will have access to the information they need without having to leave the product page.
While it does help to increase sales and reduce shopping cart abandonment, we all know nothing is really free.
Somebody has to pay the shipping carriers,
you dont necessarily have to pay the full rate out of your own pocket.
Some of the best FREE shipping options include:
Increasing the product price to cover shipping. Paying for shipping out of your profit. Slightly increasing product price to cover part of the
shipping (both you and the customer each pay a little). Using free shipping as a minimum amount incentive to
encourage customers to buy more at one time.
MINIMIZE YOUR COSTS
Determine whether your carrier is billing you based on volumetric weight or actual weight.
Actual weight refers to the physical weight of the package according to the scale.
Volumetric weight is calculated based on the length, width, and height of the package.
Volumetric Weight =
LENGTH WIDTH HEIGHT
Save yourself money by choosing a packaging option that minimizes dead space while maximizing in-transit protection.
Dont let shipping alone be the real test of your packaging.
CHECKLIST Four Foot Drop Test
One Minute Shake
Silica Gel Packs
Polybags & Filler Material
Use the four-foot drop test to make sure that your package will survive the impact of shipping and handling.
Also, shake it vigorously for one full minute to determine whether itll be damaged by rough handling and/or shifting against other packages in the transport vehicle.
Use silica gel packs to control package humidity and to protect your product from moisture.
Polybags will immunize your product from sun exposure.
Filler materialairbags, crinkle cut paper, foam, and bubble wrapwill absorb shock and reduce impact.
You have to deliver more than a productyou also have to deliver a great experience.
Add a Thank You card or a small gift, something on the order of a voucher or a discount.
Also, make sure to brand your package.
Branding both looks more professional and builds top-of-mind awareness.
Your customers want to feel in control when they order online.
Not only do they want to know that their order has been received and processed,
THANK YOUFor your online purchase
they also want to be able to track the packages journey to their doorstep.
Provide a definite time frame for returns and establish which products can be returned and if so, under what conditions.
Spell out exactly how youll process refunds and be specific about any documentation youll require to accept the return.
There are numerous advantages to working with a fulfillment center.
1, 2, 3
First, because they ship in large quantities for multiple vendors, theyre billed much lower shipping rates than you can get on your own.
Second, with their automated processes, they can substantially reduce shipping time.
Both benefits add greatly to a positive experience for your customers.
Customer Service EXCELLENT
If you have any questions regarding your shipping strategy, feel free to reach out to us. Our shipping experts would love to help your streamline your logistics.
Info@shipmonk.com (855) 222-4601 www.shipmonk.com