the 5 w's of content marketing
TRANSCRIPT
Amazing Marketing. Simplified.
The 5 W’s of Content Marketing
We believe financial advisors deserve to focus on what they love. So we combine remarkable content and elegant technology to create an inspired marketing suite. We love marketing so you don’t have to.
Our Purpose
Content is Remarkable if...
● Educates Others● Starts
Conversation● Gets Shared● Inspires Action
Technology is Elegant if...
● Intuitive● Automated● Rewarding to
use● Easy
How to Create Content that
Inspires ActionIncludes 8 simple steps
plus downloadable calendar, persona
template, and full of helpful checklists
The 5 W’s of Content Marketing
Why - Who - What - Where - When
Why are you doing Content Marketing?
Create Awareness For Your Brand
Why are you doing Content Marketing?
Get the attention of new visitors
Why are you doing Content Marketing?
Develop Long Term Relationships
Why are you doing Content Marketing?Foster Brand Loyalty
Content Marketing is as Much For You as For Your
Clients!
Who are you trying to reach?Understand Your Audience
Who are you trying to reach?Create Personas
Personas allow you to strategically categorize your clients so you can relate to them as human beings with unique needs and goals.
Persona Template Download available in white paper
Persona Elements
Quote
Picture
Personality
Goals
Frustrations
Bio
Motivations
Preferred Brands
Media Channels
Who are you trying to reach?Examine Data Sources - Your Website
Learn About Your Audience onGoogle Analytics
Who are you trying to reach?Examine Data Sources - Your Social Media
Learn About Your Audience from
Social Analytics
What do you want them to do?Use Content to Engage Your Audience
Lifetime Financial Growth LLC
Create Calls to Action
RoundAngle Advisors
Create Calls to Action
Where are you trying to reach them?
Research where your clients spend their time
Affluent Social Usage
(Affluent people are twice as likely to use
LinkedIn)
Affluent ($200,000-$500,000)
Super Affluent ($500,000+)
General Population
altimereport.com/2011/05/11/affluent-internet-users-are-twice-as-likely-to-use-linkedin/
23%
32%
40%
What Makes LinkedIn Members Different?
more likely to have IRA accounts
more likely to have 401(k)s account
more likely to invest in mutual funds
Compared to the average investor, the Ultra Affluent are even more likely to trust LinkedIn:
157%
What Makes LinkedIn Members Different?
of the Ultra Affluent* research investments and advisors online.
more likely to trust articles shared on LinkedIn
79%
37% more likely to trust information from their LinkedIn network
When should you publish and promote content?
Schedule Your Marketing at the Most Powerful Times
Prime Posting Times
1pm to 4pm 1pm to 3pm 7am to 9am5pm to 6pm
9am to 11am 2pm to 4pm8pm to 1am
● 12 months● Each month lists:
○ Notable holidays
○ Special events● Added marketing
legend
2016 Calendar Template
Calendar Elements
Marketing Plans
Deadlines
Topics
Holidays
Client Meetings
Promotions
How do I execute my plan?Follow 8 Simple Steps
How to Create Content that
Inspires Action
Includes 8 simple steps plus downloadable calendar, persona
template, and full of helpful checklists
Amazing Marketing. Simplified.
Book Review
January is National Book Month.
Introducing FMGSuite’s Book Reviews By CraigTo view our full list of must-read books, visit our Blog.
Turn theShip Around!
by
David Marquet
A True Story of Turning Followers Into Leaders
“If you want people tothink, give intent not instructions”- David Marquet
Author - Turn The Ship Around
Image source http://cmxhub.com/wp-content/uploads/2014/11/David-Marquet-at-AE-works.jpg
Start WithWhy
by
Simon Sinek
How Great Leaders Inspire Everyone to
Take Action
“People don’t buy what you do, they buy why you do it. Martin Luther King gave the ‘I have a dream’ speech, not the ‘I have a plan’ one.”
- Simon Sinek
Image source http://s2.dmcdn.net/GKX6x/1280x720-JSG.jpg