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The 4th edition of La 2015

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Page 1: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

The 4th edition of La

2015

Page 2: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

Overview

2014 Themes Photography and Fashion

Introduction (General)

2015 Themes Dance and Music

Contact

Launching La Journée pour la paix du Liban 2013 Themes where Culture and Sport

2015 When 2015 Where 2015 Media coverage 2015 Sponsors packages

Page 3: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

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33 years ago, the UN officially declared in the resolution RS/55/282, the international Peace Day to be celebrated by all countries of the world on September 21 of each year.

UN: International Peace Day

Until 2011 this day was celebrated all over the world except for Lebanon . This is why Bee Events and PR decided to launch it in LEBANON

Introduction

Page 4: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

By taking part to such event YOUR

partnership shows YOUR support

- For a noble international cause- For the reputation of a Lebanon that wishes to promote this cause and prove its passivity and democracy- For a highly promoted cultural event

UN: International Day of Peace

Introduction

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Page 5: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

Lebanon = link

between Levant and Occident

Lebanon=Maintain this culture and promote the Lebanese legacy with artists

Middle Eastern regional Medias

followed by international

UN representative

s

Journalists

One of our main target

is to show to the world that

For that, we will invite

Local MEDIAS and VIP’s GUESTS

UN: International Peace Day

Introduction

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Page 6: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

250.000 $ of media coverage without spending any investment

2012 The Lauching of La JOUNREE POUR LA PAIX DU LIBAN was Gala Dinner at « Casino

du Liban »60 min replay on MTV:

http://www.mtv.com.lb/Entertainment_Specials/World_Day_of_Peace?type=1&filter=0550 VIP guests

- Mme Mouna Haraoui honored us by accepting to be the MARRAINE of la JOURNEE POUR LA PAIX DU LIBAN.- Mme Leila el Solh was nominated as the Peace

Lebanese Lady of the year 2012 - Mme Adriana Karembeu was our honor guest as

french ambassador of the red cross Many shows for a grand event For more photos and info:

www.bee-eventsandpr.comBack to Outline

Page 7: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

Launching of La JOURNEE POUR LA PAIX DU LIBAN

Mme Mouna HARAOUI ‘’Marraine ’de la JOURNEE POUR LA PAIX DU

LIBAN welcoming Adriana KAREMBEU our Guest of honor

as French Red cross ambassador Back to Outline

Page 8: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

Mme Leila el SOLH nominated as the peace woman of Lebanon for the year 2013 by Mme Mouna Haraoui, Mr. Kreidy the Chairman of the casino du Liban and Mr. Tabet creator of the peace day in Lebanon

Unveiling the Lebanese peace day flag

Launching of La JOURNEE POUR LA PAIX DU LIBAN

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Page 9: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

Launching of La JOURNEE POUR LA PAIX DU LIBAN

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Page 10: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

2013 had 2 themes cultural and sportOur PARTNERS

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Page 11: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

2013 had 2 themes cultural and sport

IMPORTANT MOMENTS of THIS EVENT

At the press conference, Ms. Leila el Solh previous peace Lebanese lady of the year 2012 and myself nominate Mr. Maxime Chaya as the Lebanese peace man of the year 2013.

During the award ceremony of all artists Ms. Mona HARAOUI visited all artists stands and took picture with almost each one of them, then she distribute all awards, gifts and certificate to the 45 artists.

I would like to thank all partners for their support for this Noble and prestigious Lebanese and international event.

Hoping to have them with us for this new edition

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Page 12: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

Mr. Maxime CHAYA was nominated by Mme Leila el Solh and Mr. Nabil J. TABET as the Lebanese peace man of the year for 2014

Mr. CHAYA conquered the «  3 poles », the North pole, the South pole and Mount Everest where he proudly planted the Lebanese flag. And recently crossed the Indian ocean.

Mr. CHAYA is one of our most valuable sporst celebrity with worldwide fame. He has promoted many humanitarian causes.

Lebanese Figure for 2013

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Page 13: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

2013 had 2 themes Sport and Culture

Pictures of the Sports Events

The trophée

Ladies ready for the race Tour de chauffe with

flags

The Mini Pace car

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Page 14: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

2013 had 2 themes Sport and Culture

Pictures of the Sports EventsWinners

- Nayla Chkaibane winner of the BRADLéY ladies race

- -Naji Heneine winners of the previous rallye champions race

- Dina Nasr Winner of the Media’s ladies race

- Karim Fakhry winner of the Media’s men race

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Page 15: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

2013 had 2 themes Sport and Culture

Pictures of the Cultural Event

Christelle NEHME winner of architects

trophy

Mohamad Abd el RAHMAN

Chaouki YAZBECK

Nathalie JBEILI 1st Price of painters

All Artists

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Page 16: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

2014

2 new themes Photography and

Fashion5 Photographers had to shoot dresses of 5 designers in 5 sites of the Lebanese patrimony

Cedars, Batroun, Byblos, Beit Eddine and Tyr

A vertical special fashion show took place at Zaitunay Bay

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Page 17: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

IMPORTANT MOMENTS of THIS EVENT

The event was under the patronage of the minister of Culture Mr. Raymond ARYAGI and the minister of Tourism Mr. Michel PHARAON;The press conference took place at the MIM museum with a Ferrari Stand and an exhibition of all the pictures taken by 5 photographers in 5 sites of the Lebanese patrimony Byblos, Batroun, Cedars, Beit Eddine, and Tyr.Ms. May el KHALIL was nominated as the Lebanese peace woman of the year 2014A very special fashion show took place at Zaitunay Bay. Ist time in the world with a vertical catwalk

2014 Photography and Fashion

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Page 18: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

2014 Photography and FashionOur PARTNERS

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Page 19: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

2014 Photography and Fashion

PRESS CONFERENCE : Was present : Ms Mona Haraoui, Mr. Raymond ARAYGI minister of culture, Mr. Michel PHARAON minister of Tourism, Ms May el KHALIL, Mr. Hassan HAIDAR owner of Scuderia Lebanon FERRARI, Mme Noha ABOU SAAD (SGBL), Mr. Maxime CHAYA, Mr. Salim EDDE owner of the MIM museum

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Page 20: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

2014 Photography and Fashion

Beit EDDINE : Photographe Clement TANNOURI Designer Mira SAIDI

TYR : Photographe Nathalie NASRDesigner Karen KARAM

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Page 21: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

2014 Photography and FashionBYBLOS

Photographe : Noel NASRDesigner :Cynthia der TOROSSIAN

CEDARSPhotographe Diane AFTIMOSDesigner Cynthia FADLALLAH

BATROUNPhotographe Charles CREMONADesigner Karine TAWIL

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Page 22: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

Vertical wall

Model Walking

vertically

2014 Photography and Fashion

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Page 23: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

22 FERRARI’s FOR THE GUESTS

All designers and models

Mr. TABET, Mr. PHARAON, Mr. HAIDAR, Mr. ARAYGI Mme ABOU SAAD, Mr. TABET, Mme BALOGLOU

2014 Photography and Fashion

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Page 24: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

20152 new THEMES

Dance and Musicboth are

Non POLITICAL and

Non RELIGIOUS(Written details will be given by mid 2015)

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Page 25: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

Both themes will be developped in the same scenario t

We will have 2 dances and songs from :

- North america- South America- Far East- Europe- Lebanon

Details of Scenarios and scenography's on stage will be defined as soon as the final venue of the gala dinner will be selected. We can give you verbally the main basic points of each one

THEMES DANCE and MUSIC

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Page 26: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

When?Press conference Scheduled for the first week

of September (final date and hour will be

defined by end July)

The Gala Eveningwill be on monday 21st of September 2015, official

international date defined by the U.N. Back to Outline

Page 27: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

Where ?PRESS CONFERENCE

At the MIM Museum (see pictures previous slides)It is Salim Edde Museum. It is his own collection that he Started in 1997 , and it is considered as one of the most important collection in the world. More Thann 1500 minerals stones are exposed in a modern and technical way.

OR

Le GRAY Beirut Hotel 6th floor at the Indigo restaurant

GALA DINNER

- Music Hall at starco building. Capacity about 300 guests or- Casino du Liban (see pictures previous slides) in Maameltein capacity 500 guests or- Mandaloun Night club capacity 300 GuestsBack to Outline

Page 28: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

Media Coverage

For 2014 Total media coverage estimated for avbout 300,000 USD

Télévision : For more then 2 hours on 4 chanels Future, MTV, LBC, and OTV.

Future covered and retransmit shootings of photographers in the Cedars, Batroun and Tyr

MTV covered and retransmit shooting sof photographers in Beit-Eddine and Byblos

All TV’s, Press (magazines and news paper) and radio’s coverared the press conference and the fashion show.

Press : More then 40 pages in main magazinesGuests : PlMore then 1000 Guests to all events Organization : More then 75 people worked to make it succcessful

On the net you have all pictures clips and TV programs on Facebook just type ‘’Journée pour la paix du liban’’ and on MD PRODUCTIONS just clic on https://www.youtube.com/watch?v=yBHFYWnBIzw

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Page 29: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

Media CoverageFor 2015

We are negociating with a TV chanel the full coverage of the evening for a complete retransmission of the press conference and the Gala Dinner . More then 1 hour will be retransmitted

- Also if we decide to shoot the music and dances scenographies in some patrimony Lebanese sites TV’s will cover these shootings events.

- We will have 2,000 brochures

- Our estimation for the media coverage for 2015 is for about300,000 USD

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Page 30: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

SPONSORSPACKAGESwe offer customized

packages, according to your request, and with your marketing and advertising agency

In case of car brand sponsorship for the

platinum package an exhibition space will be

granted

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Page 31: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

PLATINUM USD 40,000

COMPANY NAME associated to event’s name.

PRESS CONFERENCE: logo centered on back drop

Possibility to invite 15 guests at the press conference

BROCHURE – Insides, front or back cover  + one page editorial + logo on logos page

GALA DINNER : you will have 40 free invitations + your logo displayed

Logo on invitations cards and flyers

SPECIAL PACKAGES : flyers, product promotion, stands, shows can be arranged etc…expenses to be paid by sponsor.

EXCLUSIVITY in your category

GOLD USD 30,000

PRESS CONFERENCE: logo on back drop around Platinum

Possibility to invite 6 guests at the press conference

BROCHURE –one page ad  + one page editorial + logo on logos page

GALA DINNER : you will have 30 free invitations + your logo displayed

Logo on invitations cards and flyers

SPECIAL PACKAGES : flyers, product promotion, stands, shows, can be arranged etc…expenses to be paid by sponsor.

Possible EXCLUSIVITY in your category to be negociated

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Page 32: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

SILVER USD 20,000

PRESS CONFERENCE: logo on back drop around Platinum

Possibility to invite 4 guests at the press confernce

BROCHURE –one page ad  + one page editorial + logo on logos page

GALA DINNER : you will have 20 free invitations + your logo displayed

Logo on invitations cards and flyers

SPECIAL PACKAGES : flyers, product promotion, stands, shows, can be arranged etc…expenses to be paid by sponsor.

BRONZE USD 10,000

PRESS CONFERENCE: logo on back drop around Platinum

Possibility to invite 4 guests at the press confernce

BROCHURE –one page ad  + logo on logos page

GALA DINNER : you will have 10 free invitations + your logo displayed

Logo on invitations cards and flyers

SPECIAL PACKAGES : flyers, product promotion, stands, shows, can be arranged etc…expenses to be paid by sponsor.

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Page 33: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

This event and concept are Bee Events & PR (Division of CMIT) properties and cannot be used totally or partially without an official written

approval issued Bee Events & PR

DECISION TO BE TAKEN PRIOR TO END OF APRIL

2015

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Page 34: The 4th edition of LaLa 2015. Overview  2014 Themes Photography and Fashion 2014 Themes Photography and Fashion  Introduction (General) Introduction

Bee Events and PR

HEAD OFFICE

Achrafieh Street Sausalito BldgAchrafieh Beirut – LEBANON

Tel & Fax : +961 1 333 669Mobile : +061 3 623 347

e-mail : [email protected]

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