the $4,000 startup launch
TRANSCRIPT
How To Growth Hack
Your WayTo StartupTRACTION
ByJeff Goldenberg
Who Am I?
What Is Traction?
Quantitative evidence of customer demand. Traction is a sign that something is working. Traction trumps everything
John Doe / CEO
What Does Traction Look Like?
NO YES10,000 Facebook Fans
10,000 App Downloads
10,000 Emails Collected
120% ROI on Facebook Ads
40% Weekly Active Users
First 1,000 Paying Customers
10,000 Emails Collected 10,000 Emails Collected
Focus on What Can’t Be Faked!
I Wrote a Book
100 Growth Hack Recipes
Recommended tools and softwareFor non-technical marketers
9 Case Studies on some of the fastest growing companies likeShopify, Zenefits and Frank & Oak
The Stages of Growth
Growth
Transition To Growth
Product-Market Fit
Product – Market Fit
Growth
Transition To Growth
Product-Market Fit
Value Proposition and Buyer Personas
Interview 100 Customers
Talk to Some Real Experts
Figure Out Your Unit Economics
CAC= 1/3 LTV
Track Your Key Metric Obsessively
Find a Great Name for your Product/Business
Build Your Minimum Viable Product
Prioritize and then A/B Test
Test The Most Important Things First
Sample A/B Test: The Decoy Effect
Plan A$20
Plan B$50
Plan A$20
Plan B$30
Plan C$50
VS
Talk to you Customers on a Full Time Basis
Add an Email Lead Magnet
Collect and Segment Your Email Addresses
Install Heat Maps
Keyword Research for Content Keywords
Start a Blog
Upgrade Your Branding
Watch Users Interact with your Site
Create Awesome Forms and Score Your Leads
Micro-Test Your MVP on AdWords
Pre-Target Your Email List
Bullseye Methodology – Round 1
Bullseye Methodology – Round 2
This is the RIGHT WAY to Launch a Business
• Minimizes cash burn• Tests early and tests often• Constant communication with customers• Cheap and Accessible Technology• Systematizes Learning
CASE STUDY: Frank & Oak
• Pivoted off of first business Modasuite• Pre-launch got them 12,000 signups• Viral Loop got them tons of referrals• “Premium Threads for Under $50”
The Ultimate List of Excusesto Not Launch Your Business
like a Growth Hacker
There’s NEVER been a Better TimeTo Launch A Business
