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the 21st century social enterprise, starring you: building a modern personal brand

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Page 1: The 21st Century Social Enterprise, Starring You: Building a Modern Personal Brand

Brought to you by

The 21st Century Social Enterprise, Starring You:

Building a Modern Personal Brand

Page 2: The 21st Century Social Enterprise, Starring You: Building a Modern Personal Brand

Thanks to our Sponsor….

Page 3: The 21st Century Social Enterprise, Starring You: Building a Modern Personal Brand

Join the Conversation…

Speaker Twitter Handles: @PorterGale @Britopian @MartinJonesAZ @RobinCarey

Page 4: The 21st Century Social Enterprise, Starring You: Building a Modern Personal Brand

Our Speakers

Michael Brito is a Senior Vice President of Social Business Strategy at Edelman Digital. He provides strategic counsel to several of Edelman’s top global accounts and is responsible for delivering social business and content strategy, community management operations and scaling programs globally. Previously, Michael worked for major brands in Silicon Valley to include Hewlett Packard, Yahoo! and Intel Corporation. @britoplan

Porter Gale is a marketing expert with over 20 years of experience working in branding, social media, advertising and filmmaking. She is public speaker, start-up advisor, social media lover and the author of Your Network Is Your Net Worth. From 2007 to 2011, Ms. Gale was the Vice President of Marketing at Virgin America. @portergale

Martin Jones is a Social Media - Content Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution across each of the company’s social media platforms. He is also the editor of BLUE, a Cox Business website that provides business owners and leaders with real-time resources and information on how to grow and drive their business. @martinjonesaz

Robin Fray Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007. Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business. @RobinCarey

https://twitter.com/martinjonesaz
https://twitter.com/martinjonesaz
Page 5: The 21st Century Social Enterprise, Starring You: Building a Modern Personal Brand
Page 6: The 21st Century Social Enterprise, Starring You: Building a Modern Personal Brand

Assess the barriers that are holding you back1.

Today, networking isn’t

about “who you know”

it’s about

“who you’re

becoming” as a

person.

Page 7: The 21st Century Social Enterprise, Starring You: Building a Modern Personal Brand

Take the

Funnel Test

to define your

roadmap.

Define your core passions with The Funnel Test2.

Page 8: The 21st Century Social Enterprise, Starring You: Building a Modern Personal Brand

Define your core passions with The Funnel Test2.

Page 9: The 21st Century Social Enterprise, Starring You: Building a Modern Personal Brand

Accelerate your connections with technology3.

Technology has increased virtual intimacy and reduced the

degree of separation between connections.

Page 10: The 21st Century Social Enterprise, Starring You: Building a Modern Personal Brand

1 VIRGIN AMERICA

Page 11: The 21st Century Social Enterprise, Starring You: Building a Modern Personal Brand

Create content, products or services to share your purpose4.

Are you a producer or a consumer?

P R O D U C E R C O N S U M E R

Page 12: The 21st Century Social Enterprise, Starring You: Building a Modern Personal Brand

The future of corporate branding is personal, but….

When representing a brand, personal or corporate, it should never be about you, it’s always about your customer - even when it’s about you. People can tell when you’re self serving and that's not beneficial to your personal or corporate brand.

Martin Jones – Editor/CoxBLUE.com

Page 13: The 21st Century Social Enterprise, Starring You: Building a Modern Personal Brand

Managing Your Brand Through A Failed Idea

• Stay focused on the positive

• Look for the learning opportunity in the failure and apply what

you've learned

• Take responsibility and don’t blame others

• Make learning from your failures a part of your personal brand - It

makes a good story, humanizes you and your brand, and

underlines future successes

Martin Jones – Editor/CoxBLUE.com

Page 14: The 21st Century Social Enterprise, Starring You: Building a Modern Personal Brand

Join us for our next webinar…

#smtlive

03SEPT

Mobile, Social and Best Customer Experiences: How to Spread the Love

http://socialmediatoday.com/mobile-social-customer-service

Page 15: The 21st Century Social Enterprise, Starring You: Building a Modern Personal Brand

Liked our webinar? Join us IN PERSON

We're super excited about our first-ever conference, The Social Shake-Up...and that's due in no small part to the fact that we can't wait to meet

our SMT community (that's you!) face to face. Join us in Atlanta as we bring together major thought leaders, many of our bloggers, and

community members to find out what they are doing and how it can impact your business.

http://socialmediatoday.com/event

#socialshakeup


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