Increase e-commerce conversion rates withExtended Validation SSL Certificates

https://www.imagineyoursitehere.com Identified by Thawte

2015-00-00

SECUREDBY

The internet is dark and full of terrors

Have you ever visited a website that felt fake or thatyou just didn’t feel comfortable buying from? Trust is

the bedrock of trade, particularly when it comes to theanonymity of e-commerce.

67 percent of malicious sites were actually legitimatewebsites that had been

compromised and infected with malicious code

67

Web-based attacksincreased by 23 percent

from 2012 to 2013

Source: Symantec Internet Security Threat Report 2014

90

56

11

90 percent of respondents will not complete their purchase if a security warning page pops up

56 percent of respondents will turn to a competitor’s website to complete their purchase

Only 11 percent will try the first website again

Source: Symantec - Grow your business by building customer trust

Poor security will land you with abandonedshopping carts and lost customers. If there’s even

a whiff of doubt when it comes to purchasingonline, your business suffers.

Prevention is better than cure

PREVENTION TIP #1:

Make sure that all of the software and hardware you use is up-to-date

PREVENTION TIP #2:

Deploy and maintainsecurity software from atrust worthy vendor

PREVENTION TIP #3:

Carry out regular scans of your website to detectany breaches, vulnerabilities and lingering malware

PREVENTION TIP #4:

Develop a back-up anddisaster recovery planin case you’re the victimof a breach

Trust made visible

This is where Extended Validation (EV) SSL certificates comes in.

An EV SSL certificateauthenticates the owner of the website andencrypts data sentbetween visitors andyour site

It gives your customers clear visual assurance by showing

the green address bar,

indicating that you’ve taken the right steps to ensure that your site is safe, trustworthy

and secure

https://www.imagineyoursitehere.com Identified by Thawte

EV reduces shoppingcart abandonment and drives long-term revenue by improving conversion rates and encouraging transactions of higher value

Source: Proof Positive: Extended Validation SSL increases online sales and transactions

One of the largest independent footwear retailersin the UK, saw shopping cart abandonment drop

by 13.3 percent and conversions increase by16.9 percent after adopting an EV SSL certificate

SHOPPING CARTABANDONMENT

13.3%

CONVERSIONS

16.9%

Source: Proof Positive: Extended Validation SSL increases online sales and transactions

Getting the most from yourEV SSL certificate

EV

https://www.imagineyoursitehere.com Identified by Thawte

Renew. Make sure that your EV SSL certificateis renewed promptly

Protect. Protect your private encryption key. Poor private

key management might allow criminals to intercept sensitive

and private information

2015-00-00

SECUREDBY

EV means business

Using the ThawteTrusted Site Seal wins trust, showing your customers that you’ve successfully deployed an SSL certificate and giving them the confidence to buy

Without an EV SSL Certificate,you risk losing many visitors

due to lack of confidence in transactingon your site

Thawte EV SSL certificates, withclear visible cues, prove that you’veundergone a more rigorous identity

check and demonstrate yourcommitment to your customers’

security, helping you to boostcustomer confidence and

drive up long-term revenue

Read our full whitepaper to get all the facts

®

Increase e-commerce conversion rates

An essential guide from Thawte

WHITE PAPER 2015

DOWNLOAD WHITEPAPER

More InformationIf you have further questions, or would like to speak with aSales Advisor, please feel free to contact us:

Via phoneUS toll-free: +1 888 484 2983UK: +44 203 450 5486South Africa: +27 21 819 2800Germany: +49 69 3807 89081France: +33 1 57 32 42 68

Emailsales@thawte.com

Visit our website at https://www.thawte.com/ssl